The North American frozen fruits market is expected to grow at a CAGR of 5.07% from 2024 to 2032 and be worth USD 15.04 billion by 2032 from USD 10.13 billion in 2024.
Frozen fruits consist of high levels of vital vitamins and potentially useful antioxidants compared to fresh ones, and they help protect against heart diseases. Frozen Fruits are conserved at a temperature usually below -9.5°C, at which all moisture is in the solid condition. This averts the advance of microorganisms, decelerates decomposition, and, in turn, aids in keeping fruits fresh for a prolonged period.
The growth of the North America Frozen Fruits market is majorly driven by factors such as availability of an extensive range of frozen fruit products, shifting customer purchasing patterns, and introduction of products with high nutritional value. Also, the rising population of working women has prompted the need for ready to eat convenience food, thereby replacing the conventional home cooked food.
However, heavy presence of sodium and artificial preservatives in frozen foods, high price rates, and loss of natural aromas are some of the factors hindering the growth of the market in this region. Also, high upkeep and logistics cost at a cryogenic temperature for these foods are expected to pose a problem for the companies in the North American market.
Based on product type, the red fruits & berries segment leads the market with over 60% of the market share in terms of revenue.
Based on technique, the IQF segment is projected to increase at the highest CAGR during the forecast period, as it avoids the lumping of frozen fruits, predominantly pulpy fruits such as sliced mangoes.
Based on application, the confectionery & bakery segment leads the North American frozen fruits market. However, the Jams & preserves segment is anticipated to grow at the highest CAGR due to growing demand from emerging economies.
North America held a promising share of the worldwide market in 2023 and is estimated to register a notable CAGR during the forecast period. People in developed countries have become mindful of the content of food products and inspect the ingredients being utilized by companies. User predilection towards hygiene-related frozen products combined with the new trend of online grocery purchases is anticipated to have a progressive impact on regional growth during the forecast period. Additionally, the Food Safety Authorities in this region are striking a limit on the usage of artificial flavors, additives, and other contact substances, which is further expected to drive the market in this region.
Companies playing a key role in the North American frozen fruit market include Pinnacle Foods Inc., Welch Foods, Ardo NV, SunOpta Inc., Kendall Frozen Fruits Inc., Uran Food Group Limited, Kerry Group Plc, Nestle, ConAgro Foods Inc. and General Mills. The regional market is extremely influenced by the macro-economic state of an economy, as the intake of frozen fruit products drop sharply due to economic slumps.
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