The frozen dough market in North America is further expected to grow at a CAGR of 7.76% from 2024 to 2032 and be worth USD 13.29 billion by 2032 from USD 7.31 billion in 2024.
One of the growing segments in food processing is frozen/cold dough products. Products that belong to the category of refrigerated products include cookies, sweet rolls, cookies/brownies, muffins, pizza bases and others. In the frozen dough industry, the latest packaging and equipment facilities are used. Due to the use of various freezing processes, the shelf life of food increases with a small amount of food waste. The increasing population, coupled with the rising disposable income, has promoted the demand for the frozen dough market in the North American region. The high processing costs, combined with the advanced technical requirements for the processing of frozen dough products, lead to higher market entry costs.
The demand for refrigerated dough products in North America is increasing due to the increase in disposable income and the increase in consumption of ready-to-eat foods. The major factors that boost the North American frozen dough market are the increase in the availability of products in retail stores, the increase in the consumption of bakery products, and the increase in foodservice restaurants across the area. In developing countries, the demand for frozen dough products is increasing due to the rise in disposable income and the rise in consumption of ready-to-bake foods. The advantage of dough food products is that they can be consumed at any time of the day. Refrigerated dough products are continually innovating, and their general availability is gaining popularity around the region. In addition, the demand for frozen dough products is clearly increasing as the demand for chilled cookie dough products increases, which is available primarily throughout the supermarket.
Foods made with dough are considered healthy compared to other foods that contain meat products and calories. The advantage of frozen food products is that they can be consumed at any place or time of the day. The increasing demand for ready-to-bake foods like frozen pizza, the launch of new products by leading companies in the area, and the spreading of online purchases are creating immense growth potential for the development of the frozen dough market in the North American region.
The factors that can slow the growth of the market are the unstable demand for bulk products, perishable products and the supply chain. Some of the other factors limiting North American frozen dough market growth may be unstable forecasts of supply and demand and the possibility of damaging the product. Proper packaging and storage facilities are a major concern for manufacturers and distributors because their products require a certain temperature, even during transport. Furthermore, the rising healthcare awareness among consumers around the region has prompted them to eat freshly prepared foods rather than refrigerated products. This aspect is touted to play a vital role in the future in the adoption of frozen foods in different parts of the North American region.
Based on type, the refrigerated biscuits and cookies/brownies segments are anticipated to account for the largest share of the North American frozen dough market.
Of these, the supermarket/hypermarket segment currently holds a prominent share in the North American market, which is likely to drop in the coming years due to the rise in online purchases.
The global frozen dough market was dominated by North America. The North American market is advanced compared to all other regions. Market growth in the United States, Canada, Mexico and other developing countries will grow significantly due to factors such as changes in consumer eating habits and product availability in supermarkets and other retail stores. Wheat production companies in Oklahoma, Kansas, and Minnesota, as well as South Dakota and North Dakota, contribute significantly to the high demand for frozen dough products. The US frozen dough market is the leading contributor to the North American business.
Companies playing a leading role in the North American frozen dough market include Readi-Bake Inc., Kontos Foods, Inc., Gonnella, Schar USA, Inc., Europastry SA., Frozen Goosebumps Convenience, Earthgrains Refrigerated Dough Products, Foods Inc., Swiss Gastro Bakery Beijing Co., Ltd., Wenner Bakery and Boulder Brands.
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