North America Fitness Trackers Market

North America Fitness Trackers Market Size (2023 to 2028)

The fitness trackers market in North America is estimated to grow at a CAGR of 19.44% from 2023 to 2028 and be worth USD 47.99 billion by 2028 from USD 19.74 billion in 2023.

Increasing incidences of cardiovascular and chronic diseases are undoubtedly a significant factor driving the fitness trackers market in North America. These devices accurately measure various fitness-related body activities like heart rate monitoring, counting the number of steps taken, and sleep duration, among others. Furthermore, growing awareness of the internet of things and the rising utilization of smartphones and laptops favor market growth. In addition, an increasing concentration of health among many individuals is further boosting the sales of fitness trackers.

Growing focus on developing new products with the latest technologies produces growth possibilities for the market participants. In addition, the growing popularity of devices through digital advertisements is creating a positive impact. Due to its prominent features, physicians recommend these devices to monitor patient conditions continuously, accelerating the demand for fitness tracker products. These devices are user-friendly and can connect smartphones and laptops with different applications. Furthermore, increasing disposable income in both developed and developing countries is further encouraging market growth.

However, the high costs associated with fitness trackers are one of the significant restraints to the market growth in this region. Rising privacy concerns and increasing risk in data connection with other devices are challenging for market developers. In addition, the shortage of skilled people in manufacturing the latest designs is impeding the market's growth rate. Frequent changes in software technology are also restricting the demand for the fitness trackers market in North America.

This research report has been segmented & sub-segmented into the following categories:

• By Product Type: Activity Monitors, Smart Watches and Smart Clothing
• By Wearing Type: Handwear, Legwear, and Headwear
• By Application: Heart rate tracking, Sleep measurement, Glucose measurement, and Sports, Running, Cycling Tracking
• By End-users: Sports, Hospitals and diagnosis centers, and Others
• By Age Group: Adult Fitness Tracker and Children's Fitness Tracker
• By Sales Channel: Online and Offline
• By Country: The United States, Canada, and the Rest of North America

In the North American region, the USA held the leading share of the North American region in 2022, owing to the increasing per capita income in urban areas and rising awareness of utilizing various fitness tracker devices. Following the USA, Canada led the market. With the emergence of the latest technology and various devices with advanced features, the Canadian market is anticipated to register a healthy CAGR during the forecast period. Increasing consumer preference towards fitness trackers, similar to smartwatches, is anticipated to create growth opportunities for this country's market. Mexico and the rest of North America are expected to have the fastest growth rate in the coming years. The rise in the concern towards health and the focus on knowing several calories burnt during exercise are propelling the market's demand. Wireless technology is also advantageous for the fitness trackers market to grow tremendously in these countries.

The U.S. fitness trackers market is expected to hold the maximum share in the North American market during the forecast period owing to the increasing per capita income, rising awareness of using different fitness trackers, increasing discretionary income of consumers, and consistency with a wide range of operating systems are driving the market growth in this region.

The Canadian fitness trackers market is expected to stand as the second-largest country in the North American market. Factors such as the appearance of the latest technology, approval, and launch of various product devices with advanced features drive the market in this country. In addition, growing concern for health and concentrating on burning calories during workouts fosters growth in the North American region.

Companies dominating the North American fitness trackers market profiled in this report are Fitbit, Inc., Apple Inc., Adidas AG, Xiaomi Inc., Samsung Electronics Co. Ltd., Nike Inc., Moov Inc., Lumo Bodytech Inc., and Jawbone.