North America Cider Market

North America Cider Market Size (2024 to 2032)

The cider market size in North America was valued at USD 1.80 billion in 2023 and is expected to reach USD 2.40 billion by 2032 from USD 1.86 billion in 2024, growing at a CAGR of 3.27% from 2024 to 2032. 

MARKET OVERVIEW

Ciders come in a variety of flavors and can be categorized as dry or sweet. They come in a variety of colors, from clouded with silt to crystal clear. The color variations are attributable to variables in fermenting procedures as well as the apples used. Modern ciders have a similar appearance to sparkling wines. However, traditional kinds are still produced and tend to be darker. Cider is a fermented beverage with an alcohol content ranging from 1-2% to 8.5% alcohol by volume (ABV). It's produced with apple juice from a bitter and tannin-rich kind of apple. Cider has been around for a long time, ruled by the Greeks and Romans, and it's flavor and the fermenting process have evolved. Because both are made from fruit juice, it's also known as apple wine. Because a dry-type cider contains 6% to 7% alcohol, it also looks like beer. Fermented cider is known as hard cider in the United States, while unfermented fresh fruit juice is known as sweet cider. Cider, on the other hand, is fermented apple juice in the rest of the world. It can be a problem depending on the amount of alcohol in the drink.

MARKET DRIVERS

The high demand for gluten-free beverages and a growing desire for low-alcohol beverages are driving the expansion of the North American cider market. The rise of the local market is being driven by increasing urbanization and changing lifestyles among the populace. The cider's natural and fruity basis contributes to its market expansion. Another key growing element is the shift in consumer demand for specialty beverages made by microbreweries rather than mass-produced beverages. The bottled cider market in North America is predominantly controlled by mid- and high-end brands. These brands are deliberately positioned in the market, with varying prices and retail or bar availability. Innovation with different flavors, mixes, and product positioning in the retail store is the key driver of this cider business. Cider makers are attempting to pitch it as a healthier alternative to other alcoholic drinks, which might help the area market grow.

Cider is also said to be popular among the young and female population, and it is subjected to aggressive marketing activities that add to the company's success. Furthermore, the introduction of synthetic chemicals in a beverage contributes to the rise in cider consumption. The product's positioning with bottles of various appealing sizes plays a significant part in improving the product's preference. Moreover, increased demand for premium spirits as a result of rising per capita income, coupled with alcohol consumption as a status symbol, are two major growth factors in the North America Cider Market. In alcoholic beverages, consumers are increasingly favoring tradition, quality, and innovation.

MARKET RESTRAINTS

Because of the improved level of living, one of the important market trends is the adoption of high-end products, particularly among Generation Y (people in the early 80's and 90's). Fruit-based drinks are more popular among health-conscious millennials. The decline in beer consumption in industrialized countries, including the United States, has aided the development of better artisan ciders.

However, cultural differences in the provincial market may limit its adoption, as the concentrated apple juice that serves as an alcohol substitute may be unappealing to some consumers. The prevalence of sugar in cider poses a serious threat to the North American cider market. To begin with, cider has a lower glycemic index than wine since grapes contain more sugar than the majority of apples. Regardless, the fermented product has a high sugar content. According to recent research, a 470 mL can of "natural cider" has 20.5 grams of sugar; this is the only amount of sugar that an adult should have in a day. Furthermore, when the cider is mixed with lager or ale, the sugar content might increase by 5x or 10x. Diabetes is one of the most common cardiovascular diseases, and people's dietary tastes have shifted around such indices, making it a hard challenge for the cider industry to overcome.

REPORT COVERAGE

This research report on the North American cider market has been segmented and sub-segmented into the following categories.

North America Cider Market By Type

• Still Cider
• Sparkling Cider
• Draft Cider
• Apple Wine
• Others

Based on type, sparkling cider was the most popular product, accounting for more than 30% of the North American cider market. In comparison to champagne, non-alcoholic but carbonated apple juice is likewise considered a celebratory beverage. Furthermore, the carbonated beverage contains antioxidants, potassium, vitamin B, and carbs, which provide a variety of nutritional benefits. Riboflavin and niacin, both vitamins B, are found in sparkling cider and help with energy production, eye health, digestion, and neurological function.

Due to product introductions, apple wine is predicted to grow at a CAGR of 3.6% during the forecast period. Hush Heath Estate, for example, released two new sparkling apple wines in June 2017: a white and a rose wine made from Cox, Bramley, and Egremont Russet apples. Listel introduced two new low-alcohol sparkling wines in June 2016, featuring flavors of apple and raspberry fruits.

North America Cider Market By Distribution Channels

• Hypermarkets
• Supermarkets
• Departmental Stores
• Convenience Stores
• Online Stores

Cider is sold in two ways: on-trade, which includes bars, pubs, and restaurants for immediate consumption, and off-trade, which includes supermarkets & hypermarkets, speciality merchants, convenience stores, and other outlets for home consumption. Because of the expansion of pubs and bars, as well as the rise in disposable money in emerging nations, the on-trade distribution channel is growing at the fastest rate.

North America Cider Market By Country

• The U.S.
• Canada
• Mexico
• Rest of North America

The North American region held the largest share of the worldwide market in 2023 and is anticipated to showcase promising growth during the forecast period. Since the region's development potential is limited, and the presence of significant regional market participants discourages new companies from entering the market. Because of the nutritional benefits of cider, North America is expected to rise due to the transition from beer to cider among health-conscious customers. As a result of the expanding trend of using fruit-sourced components in a variety of product categories, particularly beverages, the market for fruit-flavored alcohol has boomed. Apple and fruit-flavored ciders are in particularly high demand in countries United States.

KEY MARKET PLAYERS

Aston Manor Brewery,  C&C Group Plc, Carlsberg A/S, Distell Group, Halewood International Holdings Plc, Heineken UK Ltd., SABMiller Plc, Carlton & United Breweries Limited, The Boston Beer Company Inc. are some of the key players in the North America cider market.

RECENT HAPPENINGS IN THE MARKET

• Asahi has completed the acquisition of Carlton and United Breweries, Australia's largest brewers. With the addition of some of Australia's most popular and well-loved beer brands, Asahi Beverages will be able to provide customers and consumers with an even broader selection of great-tasting beverages.
• Weston’s, a family-run cider company, has developed a raspberry and cucumber variation to their Rosie's Pig line.