The size of the North America Butter and Ghee market is estimated to reach USD 32.77 billion by 2029 from USD 16.41 billion in 2024, growing at a CAGR of 14.84% from 2024 to 2029.
Ghee, also named as clarified butter, is a dairy product made by heating milk, cream, or butter till all the water has evaporated and the non-fat solids have been removed. Ghee is often prepared by heating whipped cream butter to remove impurities from the surface, then pouring the liquid fat in and out, discarding the ghee solid residue that has collected to the bottom. Moreover, at room temperature, it is a semi-solid emulsion with an approximate fat content of 80%. It's spreadable at room temperature, melts as a spice, and may be used in baking, sauces, pan-frying, and other cooking methods. Butter, which is commonly created from cow's milk, can also be manufactured from the milk of sheep, goats, buffalo, and other mammals. Separating the fat globules from the buttermilk is done by whisking milk or cream. Butter can sometimes have salt and food colouring added to it. Clarified butter or ghee is made by melting butter and eliminating the water and milk particles, resulting in an almost fat-free product
The North America market for ghee and butter is expected to grow due to the rising popularity of ghee due to the health benefits offered by Ayurveda treatment. Fitness studios, yoga facilities, and doctors all suggest ghee as a healthy food. Furthermore, the growing popularity of ghee as a superfood is projected to draw consumers and dairy product makers' attention to ghee. The players in the ghee market are focusing on innovation and new product releases in order to expand their market share. For example, Akiva Superfoods introduced flavored ghee to the Indian market in August 2019. The product comes in two different flavors: Vanilla and Garlic and Herbs.
The increasing demand for dairy products in North American countries such as the United States is a primary growth driver for the North American butter and ghee industry. The expansion of the regional market is being aided by an increase in disposable income along with the availability of a variety of items. Furthermore, North American countries have well-organized distribution routes and retail sectors, which encourage the selling of butter and ghee in this region. The growing trend of digitalization is improving commerce across online channels, which is expected to drive butter and ghee consumption in North American countries. The rising use of butter and ghee as additional components and flavor enhancers in a variety of cuisines and treats is also driving the North American Butter and Ghee industry. Furthermore, the widespread use of ghee as a butter alternative in baked goods serves as a significant market growth driver. The North American market for ghee and butter is predicted to grow due to the rising popularity of ghee due to its distinct flavor and taste. Ghee contains fat-soluble vitamins such as A, D, E, and K, which are necessary for human health and perform a variety of functions. Ghee also provides necessary fatty acids, which are unable to be produced by the human body. The worldwide ghee industry is expected to be driven by rising consumer demand for pure fat.
Ghee is also the greatest cooking oil because of its wonderful scent, flavor, and therapeutic powers. Moreover, owing to its high smoking point, ghee is ideal for sautéing, stir-frying, and deep-frying.Ghee improves the quality and taste of food while also adding a distinct flavor. Ghee is extremely difficult to burn and has one of the highest flash points of all oils. These are likely to be positive factors for North American ghee and butter market expansion. Ghee is a good source of conjugated linoleic acid, as well as other important fatty acids. Conjugated linoleic acid, when consumed in moderation, aids in fat loss, weight maintenance, and the preservation of lean muscle mass, all of which are projected to increase demand for ghee in the coming years. The numerous health benefits connected with ghee consumption, such as weight loss, improved digestion, and eyesight, soothing inflammation, strengthening immunity and bones, curing cough, relieving constipation, and curing thyroid dysfunction, are expected to increase.The high cost of ghee in comparison to other cooking oils is expected to limit market expansion. In the coming years, the increasing consumer trend towards a vegan and low-fat diet is expected to stifle North America ghee and butter market growth.
Imports
Exports
Based on volume, imports segment is anticipated to have the largest North America ghee and butter market during the forecast period. Ghee is a commodity that is traded all over the world. According to the data from the export analysis, Ghee is actively imported from India by about 99 nations and territories. The overall export value is 59.52 million dollars.
Retail Stores
Supermarkets
Hypermarkets
The supermarket/hypermarket industry is quickly growing and transforming the retail landscape. The main concept underlying supermarket/hypermarket stores is buyer convenience, and manufacturers are working hard to capitalize on this concept by showcasing their products at these stores. As supermarkets become more common in developing countries, their presence is beginning to spread to tier 2 and tier 3 cities, allowing products to reach smaller communities. This element is proving to be favorable to the market's growth in smaller countries and emerging regions.
The North America Butter and Ghee Market Report includes the segmentation of countries:
U.S
Canada
Mexico
Rest of North America
The worldwide ghee market is expected to increase steadily in North America. The rising demand for nutritious foods and beneficial fats in the United States is expected to boost ghee sales in the region. The rising awareness of health and well-being among Americans is expected to boost market expansion even further. The simplicity with which products may be found on various e-commerce platforms is projected to enhance ghee sales in the region. With a share of 43 percent of the total number, Canada (15K tonnes) established the primary target of U.S. Butter trades in 2017. With a 12 percent stake, Mexico (4K tonnes) is the second most important target.
key market players of North America Butter and Ghee Market are Terra Food LLC, Avn Products, Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), Britannia Industries, Milkfood Limited, Nestlé S.A.
In order to provide additional ease in the kitchen, Vital Farms has created a line of ghee butter in squeeze bottles as well as liquid whole eggs in cartons.
Frequently Asked Questions
Butter is made by churning cream or milk to separate the fat from the buttermilk, resulting in a semi-solid spread with a rich flavor and creamy texture. Ghee, on the other hand, is a clarified butter obtained by simmering butter to remove water and milk solids, leaving behind pure butterfat with a nutty flavor and high smoke point.
The growth of the butter and ghee market in North America is driven by factors such as increasing consumer preference for natural and artisanal food products, rising demand for premium and organic options, versatility of use in cooking and baking, and the popularity of ethnic cuisines that use ghee as a staple ingredient.
Butter is commonly used in cooking, baking, and spreading on bread, while ghee is prized for its flavor, longer shelf life, and suitability for high-heat cooking. Both butter and ghee are versatile ingredients used in a wide range of dishes, including sautéed vegetables, baked goods, sauces, and Indian and Middle Eastern cuisine.
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