The size of the North America beauty drinks market is expected to be worth USD 0.63 billion in 2024 and grow at a CAGR of 10.66% from 2024 to 2029 to achieve USD 1.05 billion by 2029.
The primary skin-feeding components commonly found in beauty drinks include vitamins, minerals, collagen, hyaluronic acid, fruit and vegetable extracts, and herbals. The use of beauty beverages is intended to improve the texture of the skin and hair, as well as give the skin a healthy glow. The beauty beverages' collagen and hyaluronic acid component aids in the anti-aging process while also improving skin elasticity. The rising popularity of beauty drinks due to its aesthetic and health benefits is likely to boost North America beauty drinks market growth.
Because of the surge in early ageing, the beauty drink market is predicted to grow rapidly. Other factors that drive the beauty drink industry include rising air pollution and customers' busy lifestyles, both of which contribute to premature ageing. Polycyclic aromatic hydrocarbons (PAH) are a type of air pollution that causes premature ageing. Consumers are looking for healthier options, which helps to sustain the global beauty drinks industry.
The expansion of the beauty drinks market in North America is being fueled by the increased demand for nutricosmetics - foods, beverages, and supplements that deliver aesthetic advantages from within. The texture and look of skin, hair, and nails are predicted to improve with the use of nutricosmetics. The North America beauty drinks market is expected to be driven by increased demand for nutricosmetics. Consumption of beauty drinks is expected to have benefits in addition to eating nutritious foods. To improve the condition and appearance of skin and hair, beauty beverages contain particular mixes of potent and concentrated plant extracts, super-foods, and nutrients. These beverages are high in macro-antioxidants, which fight free radicals in the body and assist to improve a person's general health. Beauty drink demand is predicted to rise as consumer knowledge of the benefits of drinking health beverages and anti-aging products grows. Beauty drink sales are expected to rise as a result of busy lifestyles and a lack of time to follow a good skincare routine. Because of their numerous advantages, beauty beverages including vitamins and minerals are becoming increasingly popular. For example, a beauty drink containing vitamin A will aid in the development of new skin cells, the maintenance of skin firmness, and the treatment of skin damage such as acne and dark spots.
The rising demand for beauty drinks including authentic fruit and vegetable extracts is expected to boost sales of beauty beverages. Beauty beverages with real fruit and vegetable extracts, such as broccoli, red grapes, berries, and other superfoods, are intended to aid in bodily cleansing and skin hydration. Beauty drinks are typically free of added sugars, artificial chemicals, preservatives, and flavoring agents, making them a healthy beverage option. The convenience and simple availability of ready-made detox and beauty drinks, as well as the various health benefits they provide, are expected to boost sales of these beverages. Another important factor driving North America beauty drinks market expansion is the ease with which products can be found on numerous internet portals or e-commerce platforms. The participants in the beauty drink market are launching new products in order to expand their footprint in the industry and maximize profits by responding to rising customer demand for beauty beverages.
The high cost of beauty drinks is expected to be a stumbling block to industry expansion. In the next years, market expansion is projected to be hampered by a lack of consumer awareness about beauty drinks and their benefits in various developing nations.
Because the epidemic reached practically every country in the world in the first two quarters of 2020, the beauty industry took a hit. As a result, many establishments were forced to close for precautionary reasons. In the beauty sector, in-store purchasing accounts for roughly 70-80 percent of all purchases. COVID-19 resulted in the closure of about 30% of the beauty-industry market due to the closure of premium beauty-product stores.
In the North American market for beauty drinks, collagen-containing beauty drinks are expected to have a large market share. The use of collagen-rich beauty drinks is anticipated to improve skin texture and appearance. Individuals who consume collagen-containing beauty beverages have more elasticity in their skin and have more strength and resilience, which leads to younger-looking skin. Collagen-containing beauty drinks are expected to grow in popularity due to their numerous health and skin advantages.
Furthermore, the rising demand for vitamin and mineral-rich beauty drinks, owing to their skin advantages, is likely to boost market growth. Vitamin E-containing beauty drinks, for example, will aid in skin moisture retention, skin healing, and even skin tone. The intake of beauty beverages on a regular basis is said to aid in the healing and mending of the skin.
During 2022-2027, the anti-aging sector accounted for the largest share of the North America beauty drinks market, and this dominance is expected to continue in the coming years. The rising popularity of anti-aging products in North American countries has been a major driving force behind this sector's growth.
In the North America beauty drinks industry, beauty specialty retailers are expected to hold a significant position. The well-organized shelves, as well as the special instruction they provide regarding the applications and benefits of beauty beverages, are expected to boost beauty drink sales. Furthermore, in the approaching years, the selling of beauty drinks through online retail stores is expected to grow. The availability of many brands and goods on the internet platform, as well as the discount offers, are likely to boost the sale of beauty dinks through them.
In the next six years, North America is likely to hold a significant proportion of the beauty drinks market across the globe. The rising prevalence of skin illnesses and the problem of hair loss are expected to drive up demand for beauty drinks. The enormous influence of the fashion industry among Americans, as well as their willingness to pay premium rates for health and skin-beneficial products, are expected to boost market growth. Due to the existence of important market participants such as The Coca-Cola Company and numerous internet portals, it is expected that the sale of beauty drinks in the region will expand.
Major Key Players in the North America Beauty Drinks Market are SAPPE Public Company Limited, Shiseido Co. Ltd, Vital Proteins LLC, Kinohimitsu, Lacka Foods Limited, Gelita AG, Big Quark, and Hangzhou Nutrition Biotechnology Co. Ltd
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