The athleisure market in North America is estimated to grow at a CAGR of 8.31% from 2024 to 2029 and the regional market size is predicted to be worth USD 186.63 million by 2029 from USD 125.21 million in 2024.
Athleisure is nothing but a clothing category that includes items that can be worn for both athletics and casual wear. Demand for athleisure clothing is expected to rise as people's enthusiasm for sports and outdoor recreational activities grows. Growth in consumer fitness and health consciousness is fuelling the demand for comfortable and trendy clothing, which is one of the major characteristics driving this trend. Moreover, several companies specialize in specific sportswear product categories and provide customized gear best suited to individuals.
The North American athleisure market is expected to be driven by the increased participation of working women in domestic sports and fitness activities. Moreover, consumers have shown a willingness to spend more on sportswear with better features such as moisture management, temperature control, and other performance-enhancing characteristics that reduce pain and potential injury. Furthermore, a long-standing fashion trend, sustainability, has made its way into the athleisure industry. Consumers continue to seek and purchase new things made of environmentally friendly, long-lasting, and high-quality materials. Many businesses are trying to fill the gap between fashionable and useful designs.
Increasing disposable income, technical improvements in apparel, and expanding product awareness through social media and celebrity branding are all driving demand in the North American athleisure sector. Furthermore, the rise in the number of health-conscious people selecting performance and comfort clothes is expected to fuel the athleisure market's expansion in North America. Furthermore, intensive research and development into the production of new textiles with high tensile strength and durability would strengthen the industry in the coming years.
The COVID-19 epidemic has had a negative impact on numerous industries around the world, including the athleisure market. Consumer expenditure for athletic clothing and footwear has decreased, according to Adidas, Nike, and Puma, as customers cut down or postpone discretionary buying in response to the effects of COVID-19, owing to higher unemployment rates and lower unemployment rates consumer confidence. Furthermore, decreasing retail traffic due to store closures, reduced operation hours, and social distancing regulations all impact market growth.
Based on product type, hoodies, which come under the clothing segment tend to dominate the North American athleisure market during the forecast period. Athleisure clothing has been increasing in popularity among its target market, owing to both aesthetic and comfort features. Therefore, there seems to be a rapid increase in the trend of wearing athleisure apparel in social gatherings or even as casual wear. Furthermore, athleisure is becoming more widely embraced in the workplace. Many employees consider wearing casual tees and sports sneakers to work. As a result, one of the primary elements boosting the demand for clothing in the North American market is the comfort characteristics offered by athleisure apparel.
The male segment has a more significant value share in the North American athleisure market. When it comes to attire, men want comfortable and attractive clothes. Athleisure product offerings and features meet such needs. Some athleisure apparel, such as bomber jackets, casual trousers, crew-neck sweaters, polo shirts, and others, have gained acceptance among the male population in recent years. As a result, one of the primary factors fuelling demand for athleisure among men is the product's distinct traits of style and comfort.
Sales through the offline channel account for the highest value athleisure market share among these distribution channels. These stores offer a wide range of apparel and footwear options, marketing both branded and private-label products. Customers always prefer to try out things before buying them, and an offline store allows and responds to such needs. Furthermore, these types of stores organize a variety of important promotional and marketing activities, such as customer loyalty programs, discounts, seasonal specials, and so on.
A blend of casual and athletic styles to produce athleisure apparel is one of the most recent trends in the North American region. It is positioned to give the sector a considerable boost. During the forecast period, increased awareness about adopting healthy lifestyles is expected to add to the demand for various garments in North American regions, especially in the U.S., and encourage customers to buy and participate in fitness/strength activities. Furthermore, the rising demand for foreign brands and discretionary income, combined with a desire to live healthier lifestyles, will likely boost demand for sports apparel in the North American region. Athleisure attire is becoming more widely accepted in a variety of social settings. Most customers in the region regard activewear as pleasant and flexible, which can be attributed to the materials utilized to create such clothing or footwear.
Puma, Nike, Under Armor, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, and Phillips-Van Heusen Corporation are some of the major companies in the athleisure market in North America.
Frequently Asked Questions
In Canada, a growing preference for sustainable and eco-friendly athleisure wear is a prominent trend, with an increasing number of consumers seeking environmentally conscious brands.
In the United States, the athleisure market is benefiting from the increasing demand among millennials and Gen Z for comfortable yet stylish activewear.
North America witnessed a surge in online athleisure sales during the pandemic as consumers shifted towards comfortable and versatile clothing while working from home.
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