The North America artificial sweetener market Size is expected to be worth US$ 2.71 billion in 2024 and is predicted to grow at US$ 3.37 billion by 2029 with an increasing CAGR of 4.48% during 2024 to 2029
Artificial sweeteners are sugar replacements that are made synthetically and have a sweet flavor. Artificial sweeteners aren't all created equal. Only five artificial sweeteners have been approved by the FDA and the European Food Safety Authority (EFSA), and they are saccharin, acesulfame, aspartame, neo-time, and sucralose. Because of their reduced calorie content and qualities, sugar-free foods are quite popular. As a result, instead of high-calorie sugar, the food industry uses a variety of low-calorie artificial sweeteners. It is now commonly used in processed foods such as sweet drinks, jams and jellies, and other similar products as a sugar substitute since it maintains blood sugar levels low. Aspartame, saccharin, and sodium benzoate are the most common artificial sweeteners. In affluent countries, aspartame is widely used as a tabletop sweetener. It's 200 times sweeter than conventional sugar and can be found in low-calorie treats, sugarless chewing gum, cereal, tea, coffee, yoghurt, and milk formulas, among other things.
Furthermore, health concerns, the negative effects of sugar, and the rising prevalence of lifestyle diseases such as heart disease and diabetes have prompted individuals to seek out healthier alternatives such as artificial sweeteners. As a result, food manufacturing businesses advertise low-calorie and sugar-free alternatives as their major goods, boosting market growth. Aspartame and sucralose are two of the five sweeteners that are commonly used to sweeten food and beverage items.
Artificial sweeteners are increasingly used in soft drinks, sauces, chewing gum, jellies, dressings, baked products, candies, fruit juices, ice cream, and other foods and beverages. As the demand for low sugar and diet drinks grows, the soft drink industry has been discovered to have the largest consumption of artificial sweeteners. The main commercial constraints are toxicological findings and concerns regarding the safety of artificial sweeteners. In recent years, aspartame has become a high-intensity sweetener, and it is expected to rise during the forecast period. These items are calorie-free, which aids in weight management by enhancing diet beverages, and is expected to boost the North America artificial sweeteners market demand.
Furthermore, a number of issues in this industry can represent substantial obstacles to the North America market for artificial sweeteners' growth. The manufacture of healthful drinks such as natural fruit juices is in high demand. Consumers were urged to improve their eating habits after learning that nutrition has a significant impact on health. People are increasingly seeking a healthy alternative to 'reduced sugar.' As we move into a health-conscious demographic of low-calorie goods and beverages, the use of artificial sweeteners is also on the rise.
Food makers use high-strength artificial sweeteners to create lighter goods with fewer calories and appealing flavor qualities based on market preferences. Diet beverages, tabletop sweeteners, yogurt, and frozen dairy products are examples of items that use artificial sweeteners as an intrinsic element of the ingredient base. Many existing and new companies in the market are growing their strength and investment. Despite the high obesity prevalence, consumers' ongoing desire for delicious and sweet foods leads to a surge in demand for artificial sweeteners, which is expected to bring multiple market growth prospects.
Its long-term use can lead to diabetes, which impairs the body's ability to regulate blood sugar, making market growth harder. Artificial sweeteners can induce bloating, diarrhea, and gastrointestinal problems if consumed long-term. High-intensity sweets like saccharin and aspartame, according to a recent study, can trigger blood-related illnesses including leukaemia, which can be lethal and lead to death. These reasons may hamper the North America artificial sweetener industry's expansion.
Based on type, Acesulfame-K is anticipated to dominate the North America artificial sweeteners market during the forecast period. Sweet One and Sunett are two brands of Acesulfame potassium sold by manufacturers. It is 200 times sweeter than sugar and is used to enhance sweetness to foods and beverages without adding calories (2Trusted Source). Acesulfame stimulates the sweet-taste receptors on the tongue, allowing people to enjoy the taste of sweetness without having to consume sugar.
The beverage sector accounted for the highest segmental revenue of the North America Artificial Sweeteners market, according to application. Artificial sweeteners are currently popular in beverages such as diet carbonated drinks, flavored water, and other beverages, which propels the Artificial Sweeteners market forward. Furthermore, this segment is expected to dominate over the forecast period of 2022-2027, with a CAGR of 4.3 percent, as the amount of sugar used is reduced without affecting appearance and taste, allowing beverage manufacturers to replace sugar with artificial sweeteners all over the world, assisting in the North America artificial sweeteners market's continued growth.
Supermarkets/Hypermarkets accounted for the largest segmental revenue of the North America Artificial Sweeteners market, owing to a significant number of footfall visiting such markets owing to one-stop shopping experience followed by the presence of large volumes availability of such sweeteners to cater the market revenue for the segment. On the other hand, the online channel category is expected to rise at a CAGR of 4.6 percent over the forecast period, owing to increased access to online portals over the previous two years as a result of the pandemic, as well as the discounts offered. Aside from that, numerous retail outlets are beginning to invest in such products as a result of the customer flexibility of home deliveries, which is expected to boost market growth during the forecast period.
Natural and artificial sweetener products have a large market potential in Mexico. The obesity population in the country is quite significant. The Mexican government's decision to raise the tariff on sugary drinks by 10% demonstrates the country's sincere commitment to lowering sugar consumption. Along with the economy and the number of urban dwellers, purchasing power is predicted to rise. Artificial sweetener demand is closely linked to these issues in emerging countries. As a result, Mexico is projected to become a popular destination for sweetener products. Sugar consumption in the country was negatively affected by vigorous government campaigns across the study period, especially to raise awareness about the deleterious effects of obesity.
Major Key Players in the North America Artificial Sweetener Market are Zydus Wellness Ltd, Sunwin Stevia International, Inc, PureCircle, MORITA KAGAKU KOGYO CO.,LTD, Hermes Sweeteners Ltd, NutraSweet Property Holdings, Inc, McNeil Nutritionals, JK Sucralose, Ajinomoto Co., Inc, Roquette
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