North America Ancient Grain Market

North America Ancient Grain Market Size (2024 to 2029)

The North America Ancient Grain Market size was valued at USD 0.30 billion in 2023, and the market size is expected to reach USD 4.44 billion by 2032 from USD 0.40 billion in 2024. The market's promising CAGR for the predicted period is 34.9%.

MARKET OVERVIEW

Ancient grains refer to the group of grains and pseudocereals which have remained largely unchanged from their domesticated varieties. They have recently come into relevance due to their health benefits and richness in proteins. As for marketing, ancient grains are claimed to be healthier than their modern counterparts. Ancient grains include the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro, einkorn,  freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties which are considered to be ancient grains: spelt, einkorn, and emmer. The major factor affecting the Ancient Grain market is the fact that consumers are shifting towards ancient grains owing to their freshness and earthy nutrition. Consumers are gradually removing heavily processed food items from their diet and looking for healthier alternatives. This along with the rising consumer awareness serves as the major driver for the market. As for the restraints of the market, the relatively higher costs and the lack of awareness in developing and underdeveloped countries are the major setbacks.

Consumers' taste for superfoods is driving growth in the North American ancient grains market. Increased consumer aversion to cereals and wheat is supposed to benefit the market for pseudo-grains such as amaranth and quinoa. The minimal effort and preconditions for growing chia, amaranth, and quinoa over other grains should boost the local market. Growing consumer health awareness and demand for gluten-free foods and beverages have created a surge in demand for ancient grains. The rising need for organic and natural products from the cosmetic industry is driving the North American markets for chia, amaranth, and quinoa. The high cost of labor and the unavailability of irrigation facilities in many areas pose challenges for the market. Increased consumption and production constraints are causing the prices of pseudo-grains like quinoa and amaranth to skyrocket. An increase in non-genuine, non-organic, and non-commercial varieties of quinoa Soil degradation caused by intensified production will result in lower yields and lower quality chia, quinoa, and amaranth.

This Research Report on North America Ancient Grain Market is segmented and sub segmented into Following Categories

North America Ancient Grain Market By Application

• Bakery      

• Confectionary        

• Sports Nutrition    

• Infant Formula      

• Cereals     

• Frozen Food           

• Others   

North America Ancient Grain Market By Crop Type

• Gluten-Free Ancient Grains             

• Gluten Containing Ancient Grains

The gluten-containing ancient grain is the most widely used crop type, accounting for about 70.34% of the total market share in the review period. However, the gluten-free ancient grain will become increasingly popular in the future. This growth in the gluten-free market can be attributed to increased health awareness among people, with an increased awareness that people are now moving towards healthier alternatives. Gluten can be responsible for osteoporosis (a kind of bone disease) and intestinal damage, which has led many customers to reduce their gluten intake.

Among the applications, the food and beverages segment ranks highly due to the greater number of ancient grain applications. With the production of new healthy bread and whole-grain bread, the segment is supposed to dominate the North American ancient grain market. However, infant formula is the fastest-growing market, which explains the growing acceptance of this product as an alternative to milk and the growing female workforce.

North America Ancient Grain Market By Region

• USA

• Canada

The North American market has the largest market share globally in spite of having a low growth rate in recent years. This is expected as the scope for development in the region is quite low and the entrant of new players into the market is not encouraged by the presence of major market players native to the region.

KEY MARKET PLAYERS

Key market players of Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.), Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada), GFB Great Foods (India)

RECENT HAPPENINGS IN THE MARKET

• In October 2019, Pipeline Foods, a supply chain Solutions Company focused exclusively on organic products, not G.M.O. and Regenerative Food and Feed, announced on October 29 that it had reached an agreement in principle to acquire the former grain and specialty businesses of Organic Ventures. As part of the acquisition, Organic Ventures President Rick Halverson will join Pipeline Foods as a shareholder. Organic Ventures is the parent company of Great River Organic Milling, based in Arcadia near the Mississippi River in western Wisconsin.
• J.M. Smucker Co. has acquired Enray, Inc., a manufacturer, and distributor of organic and gluten-free grain products, based in Livermore, California. Enray's products include sprouted and non-sprouted cereals, pasta, and cookies, most of which are sold under the truRoots brand. The acquisition includes a manufacturing plant in Livermore, California. Enray posted net sales of more than $ 45 million last year, but details of the transaction have not been released.
• The Andersons, Inc. acquired the assets of Nu-World Foods of Naperville, Ill. From Tella Atlantic Holdings.
• The J. M. Smucker Company announced that it has completed the acquisition of Enray Inc., a privately held company based in Livermore, California. Enray is a leading manufacturer and distributor of premium quality, gluten-free organic ancient grain products, including sprouted and non-sprouted grains, pasta, and cookies, sold primarily under its flagship brand, truRoots®.
• Leading US grain trader Archer Daniels Midland Co ADM.N has proposed an acquisition of Bunge Ltd BG.N, according to someone familiar with the approach, potentially triggering a bidding war with Swiss rival Glencore Plc GLEN. Large grain traders who make money buying, selling, storing, and shipping crops have faced a global glut in recent years