Natural Sweeteners Market

Global Natural Sweeteners Market Size (2024 to 2029)

The global Natural Sweeteners Market size is expected to be USD 31.30 billion in 2024, to achieve USD 39.95 billion by 2029, developing at a CAGR of about 5% from 2024 to 2029.

Natural sweeteners are food additives used to impart a sweet flavour to foods in a healthy manner. It also plays an important role in prolonging the shelf life of food. Some sugar sweeteners are present naturally while others are produced artificially. The typical plant processed natural sweeteners available in the marketplace are sugar cane, coconut palm, sugar beet, maple, corn and Agave cactus. Sweeteners are substances used to improve the shelf life and palatability of foods. Sweetener solute concentrations generally interfere with Mold and bacterial growth. Sugar occurs naturally in many plant foods. Most people prefer sweetness, and the demand for natural sweeteners is expected to increase in the coming years. In the case of honey, bees work on the extraction and processing of honey from flowers. Honey is the first natural sweetener added to food and drink in decades. The best natural sweeteners are selected taking into account various factors, such as their effects on blood sugar and dental hygiene, beneficial effects, calories, price, taste and cooking effects.

As health-conscious populations across the globe increase and the use of natural sweeteners increases, the market for natural sweeteners is supposed to grow over the calculated period.

MARKET DRIVERS

By introducing various regulations for the use of natural sweeteners in processed foods, government leadership is likely to increase, which will have a positive effect on the natural sweetener business in the future. The shift in consumer preference for foods and beverages containing natural ingredients is increasing at a faster stage. Additionally, soft drink producers are witnessing the increasing demand for low sugar soft drinks. Therefore, to meet consumer demand, producers are replacing conventional sugar with natural and artificial sweeteners. Many research activities are also underway to produce new natural sweeteners. The companies are also investing in advanced technology to develop innovative and quality products. The global market for natural sweeteners is expected to grow over the outlook period as health-conscious people increase and the use of natural sweeteners augments. In addition to providing stability, natural sweeteners have functional properties that improve the quality and taste of various foods and beverages, which are also expected to drive growth in the natural sweetener market for an estimated period. In addition, new products are being developed due to technological advances. Growing preferences for alternatives such as high-concentration sweeteners, low-concentration sweeteners, and fructose syrup in foods and beverages are key drivers of growth in the target market. Also, the increasing demand in the medical industry due to the increase in health problems such as obesity and diabetes is another factor that supports the growth of this market. Also, the surge in demand for natural sweeteners in various personal and healthcare products is another factor anticipated to fuel expansion in this market. Technological advances and innovative product development help produce natural sweeteners at an affordable price. It will create potential income opportunities for market players to expand their businesses in terms of income. Moreover, natural sweeteners extracted from herbs such as monk fruit also offer good opportunities for manufacturers in the world market.

MARKET RESTRAINTS

The cost of manufacturing sweeteners is higher than that of regular sugars and is a key factor in inhibiting growth in target markets. In addition, another factor that hinders the growth of this market is the taste of some natural sweeteners, such as stevia, which are not as favoured by people around the world due to their aroma and flavour.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Natural Sweeteners Market Analysis By Region

Regional segmentation of the global market into North America, Europe, Asia Pacific, Latin America and the Middle East, and Africa. North America occupied a significant share of the global natural sweetener market in 2018. With the increasing adoption of natural sweeteners by various US food and beverage manufacturers, North America is the largest stevia consuming region, supporting the development of the natural sweeteners industry around the world. The Asia-Pacific natural sweetener market dominated the global market because of their increasing adoption in foods like pickles and flavored sauces and others. The Asia-Pacific natural sweetener market is expected to record the highest annual growth rate over the forecast period as concerns about a higher incidence of health problems such as diabetes and obesity mount. In addition, sugar counts in several countries are supposed to pay attention to the acceptance of non-caloric products based on natural sweeteners. As customers in the USA and as Europe increases its investment in innovative product and technology development to offer high-quality, cost-effective natural sweeteners, target markets are foreseen to grow in the countries of these regions.

The high growth rate of GDP, together with the increase in people's disposable income, is an important driver of market growth in the area. Stevia is a low-calorie natural sweetener extracted from the Stevia rebaudiana plant, which is effective in reducing hypertension and blood sugar in diabetics. This is mainly due to the large number of natural sweeteners used in various Asian foods, such as pasta, sauces, and pickles. Also, the use of stevia is increasing as local lifestyle patterns change. Furthermore, as the number of diabetics increases, especially in India and China, the demand for sugar substitutes has increased, leading to further market growth. China is one of the largest sources of natural sweeteners in the world. Furthermore, Europe is deemed to occupy a significant share in the world market for natural sweeteners due to the rising awareness among European consumers.

KEY PLAYERS IN THE GLOBAL NATURAL SWEETENERS MARKET

Key Players In The Global Natural Sweeteners Market are DowDuPout, Cargill, Ingredion, Tate and Lule, Koninklijke, DSM NV, The Archer Daniels Midland Company, Nestle S.A, Wilmar International Limited,Associated British Foods Plc.

RECENT HAPPENINGS IN THE MARKET

• During June 2015, Monk Fruit Corp, a Chinese company declared its plans to double the existing capacity in order to meet the rising demand for fruit sweeteners from natural sources.
• In August 2016, Roquette confirmed collaboration with Biotechnology Research Information Network AG (B.R.A.I.N.) and its division of natural products firm AnalytiCon Discovery GmbH to create natural sweeteners and enhancers.
• In December 2018, Amyris, Inc. declared the marketing of a new sweetener derived from sugar cane. This product claims to be a natural, calorie-free sweetener.
• In February 2019, Tata Chemicals launched a new brand called TataNx as the aforementioned brand. The first product released is a 100% natural sweetener with lactose herb extract and sugar and stevia.

DETAILED SEGMENTATION OF GLOBAL NATURAL SWEETENERS MARKET INCLUDED IN THIS REPORT     

This research report on the global Natural Sweeteners Market has been segmented and sub-segmented based on type, application, end use & region.  

By Type

• Low-Intensity       
• High-Intensity 

By Application

• Bakery Products  
• Dairy Products      
• Sweet Spreads     
• Gums       
• Confectionery        

By End-Use

• Pharmaceutical & Personal Care Products
• Food and Beverages      
• B2C   

By Region

• North America
• Europe
• The Asia Pacific
• Latin America
• The Middle East and Africa