Natural Hair Care Products Market

Global Natural Hair Care Products Market Size (2024 to 2029)

The global natural hair care products market is expected to grow at a CAGR of 6.51% from 2024 to 2029 and the market size is predicted to grow from USD 11.68 billion in 2024 to USD 16.01 billion by 2029.

Current Scenario of the Global Natural Hair Care Products Market

Organic components used in natural hair care products assist in strengthening hair and encourage growth. To remain energized and active, the human body needs a certain combination of vitamins and minerals, and hair nutrition is no different. By providing necessary antioxidants and aiding in the elimination of free radicals, these natural hair care solutions immediately benefit the scalp and hair. Chemicals used on the hair frequently have a detrimental effect on the scalp and hair, causing cell death. Vitamin E is a potent antioxidant that keeps hair moisturized, silky, and strong and is included in natural hair care products. Utilizing organic conditioners, oils, shampoos, serums, colors and shampoos helps preserve the strength of hair by keeping it tangle-free and healthy.

MARKET DRIVERS

The growing population suffering from hair problems among men and women due to pollution, climate changes, poor diet, extreme cold or heat and others is one of the major factors driving the growth of the natural hair care products market.

Globally, there is a growing working-class population, which is accompanied by increased stress, long work hours, a greater need for travel, an unbalanced lifestyle and less sleep. This increased stress leads to hair problems like dandruff, hair loss, greying, dryness, split ends, and other issues with the hair. Natural oil is removed from the scalp and becomes dried because of using products containing synthetic ingredients. In reaction, this encourages consumers to choose natural and organic goods, raising awareness of the damaging effects of chemicals on hair. The need for natural hair care products has been on the rise thanks to Millennials, who items are among the leading consumers of natural cosmetics and personal care. When selecting personal care products, these customers choose those with organically derived components and adopt a holistic approach to the contents.

The availability of customized solutions and the introduction of new products further boost the demand for natural hair care products and propel the global market growth. For instance, the Prose line of products from Persé Beauty INC. asks each customer a series of questions about their hair type and hair-care routines because they feel that each person has unique hair needs that call for consulting. It provides a tailored conditioner, hair oil, and shampoo. Customers utilize natural hair care products for routine hair maintenance and the treatment of various hair issues since these products are often produced from natural sources and processed in a traditional manner. Due to its widespread use, organic hair oil for anti-dandruff has a larger market share than organic shampoos and conditioners. Long-term advantages and greater efficacy from natural substances have expanded the customer base, boosting the market's growth.

MARKET RESTRAINTS

The high manufacturing process costs associated with the extraction cost of herbs and oils is one of the major restraints to the global natural hair care products market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Natural Hair Care Products Market Analysis By Product Type

The hair oil segment dominated the natural hair care products market in 2023. The market's greatest contributor is the hair oil segment, which is also expected to have the highest CAGR in the coming years. The increased popularity of hair oils is a result of their many advantages, including their ability to moisturize the scalp, encourage hair growth, lessen dryness, and remove hair follicles. The shampoo segment is anticipated to account for a notable share of the worldwide market during the forecast period. On the scalp, natural oils are more frequently employed as cosmetics.

During the forecast period, the colorants segment is expected to hold a substantial share of the worldwide market during the forecast period. The growth of the hair colorants segment is driven by cosmetic reasons, such as covering grey or white hair or switching to a hue deemed more attractive or fashionable.

Global Natural Hair Care Products Market Analysis By Distribution Channel

The online stores segment is expected to register the fastest CAGR in the worldwide market during the forecast period. The growing preference for e-commerce platforms from manufacturers of natural hair care products and the high customer penetration rate is majorly propelling the growth of the online stores segment. Online stores provide a unique offering to consumers that focuses on natural hair care products and gives them the option to select their product after evaluating several brands before making a purchase. The growing acceptance of e-commerce channels is predicted to accelerate product availability and the pressure on manufacturers to market their goods through online channels, which is further fuelling the growth of the online stores segment in the worldwide market. The rising availability of a broad selection of natural hair care products from various brands, free delivery, and seasonal discounts on e-retailer platforms favor the growth of the online stores segment in the worldwide market.

Global Natural Hair Care Products Market Analysis By End-User

The women segment dominated the global natural hair care products market in 2023. The market for natural hair care products is mostly used by women. Utilizing natural hair solutions to address issues including hair loss, dandruff, dryness, damaged hair, and hair coloring is becoming more and more popular. The surge in interest in natural hair care systems is blamed for this reaction. However, as a result of social media's role in raising awareness among men and leading to the growth of the industry, men have also started to pay attention to their health.

REGIONAL ANALYSIS

The European region holds an immense share of the global hair care products market. The substitution of natural and organic products for synthetic ones primarily drives the growth of the European market. The natural hair care products market is anticipated to grow at a faster CAGR due to it being the largest beauty and cosmetics region. Italy, Germany, and France are anticipated to account for the leading share of the European market during the forecast period.

The Asia Pacific region accounts for a substantial share of the global natural hair care products market during the forecast period. As a result of customer preference for natural hair care products, particularly in countries like India, Japan, Malaysia, China, and many other Asian (APAC) countries, the Natural Hair Care Products Market in the Asia Pacific is predicted to grow quickly. The North American region holds a considerable share of the global hair care products market.

KEY PLAYERS IN THE GLOBAL NATURAL HAIR CARE PRODUCTS MARKET

Procter & Gamble, Mama Earth, Nature Lab Tokyo, Estee Lauder, Phyto Botanical Power, St. Botanica, Bollati, Amazon Beauty Inc., John Master Organics and Organic Harvest are some of the major companies in the global natural hair care products market.

RECENT HAPPENINGS IN THE MARKET

• In February 2022, Mamaearth's parent company, Honasa Consumer Pvt. Ltd. (HCPL), announced that it had purchased the Bblunt brand of hair care, hair color, and style products from Godrej Consumer Products Limited (GCPL), in addition to Bblunt salons run by Bhabani Blunt Hair Dressing Pvt. Ltd. In a separate regulatory filing, Godrej Consumer Products disclosed that it will earn a total of Rs 84.5 crore from the divestiture transaction.
• In October 2021, Lov'n Ur Hair was launched, an all-natural hair growth system that promotes growth, health, education, and long-lasting results. For individuals who anticipate positive returns from careful investments, a hair care system experience.
• In May 2021, The Canadian company Deciem Cosmetics Group Inc., which owns brands including The Ordinary and Niod, has expanded its position from 29 percent to controlling ownership of around 76 percent, according to an announcement made by American beauty behemoth The Estée Lauder Companies Inc. (ELC).

DETAILED SEGMENTATION OF THE GLOBAL NATURAL HAIR CARE PRODUCTS MARKET INCLUDED IN THIS REPORT

This research report on the global natural hair care products market has been segmented and sub-segmented into the following categories.

By Product Type

• Shampoo
• Conditioners
• Hair Oil
• Colorants

By Distribution Channel

• Brick and Mortar Stores
• Online Stores

By End-User

• Women
• Men

By Region

• North America 
• Europe 
• Asia Pacific 
• Latin America
• The Middle East and Africa