The Global Natural Food Colours And Flavours Market size was estimated at USD 8.95 billion in 2024 and is projected to grow at a CAGR of 7.92 % to reach USD 13.10 billion in 2029.
Food colours and flavours are food additives that give food a specific colour and flavour. People link different colours with certain flavours, and food colour can influence how a flavour is perceived, and colours are occasionally added to make food more appetising. Flavorings are used to give food products that don't have the flavour they want, such as beverages and candy. Natural flavours and colours, unlike artificial flavours and colours, have no side effects or negative consequences.
Consumers' antipathy to synthetic and chemical-based products has been noticeable, and demand for natural food colours has risen as a result. These factors are anticipated to contribute to the Natural Food Colours And Flavours Market growth.
Because of rising health awareness, consumer spending power, and instances of food adulteration, demand for food with natural ingredients and clean labelling is increasing in practically all countries. As a result, producers are concentrating on diversifying their natural food and beverage offerings.
Consumer-friendly clean-label items are organic, natural, non-GMO, and minimally processed. According to the Clean Label Alliance, approximately 75 percent of consumers are prepared to pay premium pricing for clean-label items. Consumers' growing health awareness fuels demand for natural and clean-label products, which in turn fuels demand for natural food colours and flavours. As consumers become more aware of non-synthetic substances and their harmful impacts, they are gravitating toward clean-label products. This will encourage them to use clean-label items and eat clean-label meals.One of the most significant aspects of packaged meals is the clean label. Consumer awareness is bolstering the clean label movement, prompting them to abandon synthetic chemicals in favour of plant-based and natural diets, boosting the natural food colours and flavours ingredients market even more. Retailers are also responding to consumer demand for clean-label items by introducing their own private label brands. Consumers are buying more 'clean label' items as a result of the current COVID-19 outbreak, owing to their safety and health benefits. This will help the natural food colours and flavours sector thrive. These factors are anticipated to propel the Natural Food Colours And Flavours Market growth.
Crops provide several natural food and flavouring ingredients. The scarcity of such raw materials is a major factor in the rise in the cost of ingredients derived from them. To enhance agricultural productivity and source ingredients, farmers are implementing innovative technologies such as precision farming. Seasonal variations affect the availability of raw materials for natural food ingredients. Extreme heat has caused a significant drop in agricultural productivity in eastern Australia and the Midwest of the United States. As a result, low raw material availability is expected to be one of the primary factors driving up ingredient prices and limiting market growth. However, other countries, like as Russia, have significant untapped production potential. These are some of the factors which are holding back the Natural Food Colours And Flavours Market growth.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
7.92% |
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Segments Covered |
By Food Color Type, Food Flavour Type, Application, and Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Archer Daniels Midland, Naturex S.A., Döhler GmbH, Symrise AG, Chr. Hansen Holding A/S,McCormick & Company, Kalsec Inc., DDW The Color House Corporation, ROHA Dyechem Pvt. Ltd. (JJT Group), Aakash Chemicals and Dyestuffs, and others. |
The Natural Food Colours And Flavours Market has been divided by pigment type into, Carotenoid, Curcumin, Anthocyanin, Paprika extract, Spirulina extract, Chlorophyll and Carmine. The product segment of the Natural Food Colours And Flavours Market is dominated by the carotenoid category with the highest market share. Carotenoid accounts for a significant portion of manufacturers' bottom lines due to its ease of application, superior stability, improved look, and increased customer appeal. Manufacturers are concentrating their efforts on carotenoid-based natural food colours, which accounted for US$ 7.3 billion in sales in 2018. However, as demand for natural blues and greens in beverages and confectionary grows, spirulina extract sales are projected to outpace carotenoid sales in the future.
Superfood spirulina is also being used by a number of important market participants for its antioxidant characteristics, high nutrient content, and brilliant colour to produce 100 percent natural and clean label food colours due to its antioxidant properties, high nutrient content, and vibrant colour. Carmine volume sales are predicted to be at their lowest between 2019 and 2029, as the next great wave of innovation in the natural food colours sector focuses on offering consumers with health and functional benefits. Aside from the consequences of carmine on consumers with bug allergies, the emergence of vegan culture is expected to pose a threat to carmine sales, despite its 'natural' reputation.
North America
The natural food colours and flavours industry in North America is predicted to grow due to the unique benefits associated with the products, such as being environmentally friendly, devoid of chemicals and residues, and healthier than synthetic counterpart. In the near future, the North American market is expected to be fueled by rising consumer knowledge of the benefits of eating naturally derived products.
LATAM
Because of its growing population, South America dominates the market for natural food colours and flavours. Consumers in Latin America are looking for a variety of comfort and functional foods due to the region's large population and high purchasing power. The demand for natural food colours and flavours ingredients is increasing as a result of a shift in the population's consumption habits as a result of increased awareness about healthy food and beverages. This has resulted in a demand for natural foods, colours, and flavours. The millennial generation is driving demand for clean label foods and beverages, which is pushing the natural food colours and flavours market once again.
Asia Pacific
Consumers in the Asia Pacific region are looking for a variety of comfort and functional foods due to the region's large population and high purchasing power. The demand for natural food colours and flavours ingredients is increasing as a result of a shift in the population's consumption habits as a result of increased awareness about healthy food and beverages. This has resulted in a demand for natural foods, colours, and flavours. The millennial generation is driving demand for clean label foods and beverages, which is pushing the natural food colours and flavours market once again.
The major key players in this market are Archer Daniels Midland, Naturex S.A., Döhler GmbH, Symrise AG, Chr. Hansen Holding A/S,McCormick & Company, Kalsec Inc., DDW The Color House Corporation, ROHA Dyechem Pvt. Ltd. (JJT Group), Aakash Chemicals and Dyestuffs, and others.
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