North America Pulse Flour Market

North America Pulse Flour Market Size Analysis 2022 - 2027:

North America Pulse Flour Market is expected at USD xx.xx million in 2021 and is anticipated to the extent an over of USD xx.xx million by the end of the assessment period. The North America Pulse Flour Market is estimated to experience reasonable growth to record a CAGR of xx.xx% throughout the estimated period (2022 - 2027).

Pulse flour originated in Asia about 4000 years ago. Pulse flour is a widely used flour in India and the Indian subcontinent and accelerated around the world over the past 100 years due to its applications and health benefits. Pulse are known for their protein and amino acid content, which gives Pulse flour an advantage over traditional cereal flours. Much of the Americas and Europe now consume Pulse flour in various food applications that are driving the market for Pulse flour. The oldest known Pulse flour is Gram Flour or Besan, a legume flour made from ground chickpeas, native to India. Chickpea flour is still the most widely used Pulse flour in the world, consumed in all regions. Over the past decade, the United Nations and the United States have started advocating for Pulse and legume flour, which has driven demand for Pulse flour around the world. The growing preference for pulses flour has forced the United Nations to designate 2016 as the “International Year of Pulses”. Pulse flour finds uses in baked goods, processed meats, beverages, pasta, tortillas, and more. Chickpea flour remains the largest Pulse used to make flour in the world, still finding routes to untapped geographic locations. Many types of Pulse flours are not used in various countries and therefore present a great opportunity in the future that will drive the market. The market for pulse flour is expected to experience increasing demand among consumers due to its wide use and growing presence throughout the world.

North America Pulse Flour Market Recent Developments

1. In September 2016, Ingredion launched a flour and Pulse protein with a unique taste in Europe. The company had added the VITESSENCE Pulse CT and HOMECRAFT Pulse CT proteins to its product portfolio. These allow higher dosages in low humidity applications such as pasta and snacks and sweet products without any negative impact on the sensory experience or the flavors of the product. This launch expanded the company's product portfolio and increased its market share.
2. In August 2018, Bunge introduced Pulse -based flour. It will be used as a substitute for modified starches and will provide nutritional benefits. This launch expanded the company's product portfolio and retained more customers as this product was able to meet customer demand and needs.
3. In March 2019, Archer Daniels Midland (ADM) launched a range of homogeneous, high-quality, high-performance organic flour products. The company will use sources of wheat and Pulses to produce them.
4. In January 2018, Saskatchewan bean processor Verdient Foods Inc. signed a joint venture agreement with US Company Ingredion to expand its operations. Le Vanscoy, Sask. An organic pea protein fractionation plant has been operating since last year and the new deal will see it expand operations to include more legumes. Ingredion announced the deal in December as part of a $ 140 million investment in plant protein. The announcement also included the expansion of Ingredion's VITESSENCE Pulse line of protein isolates.

North America Pulse Flour Market Drivers and Restraints:

Supply chains for raw materials and finished goods have been disrupted due to a lack of available transportation. The growth of the market for pulses flour is driven by growing consumer concern for health and nutrition. Pulse flour is a good source of protein, carbohydrates, vitamins and minerals and contains a high level of dietary fiber. The main player in the market must provide innovations and moderations in the product in accordance with the customer's requirements and therefore provide the products with the best benefits for the convenience and satisfaction of the consumer. The increase in health benefits offered by Pulse flours is driving its application in various fields and fueling market growth. The launch of a new product with enhanced capabilities has always been accepted and appreciated by the consumer base due to the increase in demand. This clears up the dilemma of whether the health and nutrition segment should be tapped or not. Rising working class population increases disposable income with increased consumer awareness of health issues. Therefore, people are expected to choose healthier products over any other comparable product available on the market. Light flours can be applied in various foods such as baked goods, meat products, or protein shakes and shakes. This diverse application increases the production of it. The market has witnessed a significant demand from the urban class for Pulse flours due to its rich nutritional content and its composition of proteins, vitamins and minerals. Gluten is a substance that is mainly found in cereals such as wheat, rye, and barley. Eating gluten can lead to a number of problems, including bloating, abdominal pain, depression, and in many cases, unexplained weight loss. This emphasizes the need to apply and use a gluten-free product to avoid such ailments. Light flours are said to be substitutes for wheat flour and other related substances. Therefore, these products are completely gluten-free and therefore considered safer and much healthier for consumption. Increasing health concerns regarding nutritional requirements and the prevalence of gluten-related diseases are driving market growth. This gives market players the opportunity to diversify into the private label food segment.

However, bad taste and olfactory properties, along with fluctuating prices of pulses globally, are likely to hamper market growth during the forecast period.

North America Pulse Flour Market Segmentation:

The market for Pulse flour can be segmented based on the types of flour including pea flour [yellow, green, marrow fat, maple and others (Austrian winter, etc.)], lentil flour [green, red , yellow and others (black, etc.).)], chickpea flour [Kabuli and others (Desi, Bengal, etc.)] and bean flour [kidney, fava, blueberry, black, pinto and others (navy blue, etc.)]. Pulse flour is commonly used for cooking. The market for pulses flour can also be segmented by application types, including bakery, pasta and noodles, sandwiches, tortillas and bagels, processed meat, beverages and others (crackers, etc.). Snacks are one of the most popular applications of Pulse flour in the world.

Impact of covid-19 on North America Pulse Flour Market

With the blockade imposed by governments due to the COVID-19 pandemic, restaurants, food stores and catering companies have been closed, affecting the sales of equipment manufacturers. Although food consumption was higher because people were at home, the food equipment market has been affected worldwide due to the COVID-19 pandemic. It has had an impact on the meat products market due to negative publicity on social media about the health risks associated with consuming animal products. At the same time, the market for baked goods and prepared meals has seen good growth as they are readily available and tasty to eat.

North America Pulse Flour Market Regional Analysis:

The market for North America Pulse Flour has been categorized on the basis of geography to offer a clear understanding of the market. North America Pulse Flour Market has been divided into the United States, Canada, Mexico and rest of North America. The Pulse flour market in the United States is emerging due to the growing demand for Pulse flour from bakery and snack producers, growing consumer awareness of the benefits of Pulse flour, and the growing demand for gluten-free products among consumers. North America prefer food products that contain a lot of fiber and protein. For this reason, several manufacturers opt for ingredients that contain Pulse flour. Along with this, the demand for functional flours from the food and beverage industry is also driving the market for Pulse flours. Consumers in the United States are constantly looking for healthier food options, especially to encourage a hectic lifestyle. Bakery products that contain natural legumes like peas can pose a challenge for manufacturers when it comes to instilling pea protein in their products. Pea flour is incorporated up to 10% into wheat flour to increase water absorption and decrease bread volume and cookie spread rates. In addition, it improves the nutritional quality without affecting the sensory quality of baked products because it is a good source of protein. Some consumers are allergic to gluten, which can cause them to consume products made with Pulse flour.

Leading Company

Ingredion had the largest share of the North America Pulse Flour Market in terms of sales revenue in 2021.

North America Pulse Flour Market Key Players

The North America Pulse Flour Market is concentrated with well-established players. Key players in the North America Pulse Flour Market include Great Western Grain, Bean Growers Australia, Ingredion, EHL, Blue Ribbon, Parakh Agro Industries, CanMar Grain Products, Diefenbaker Spice & Pulse, AGT Food & Ingredients, Best Cooking Pulses, The Scoular Company and others