North America Prenatal Vitamins Supplements Market

North America Prenatal Vitamins Supplements Market Size (2024 to 2032)

North America Prenatal Vitamins Supplements market size was valued at USD 0.20 billion in 2023. and the market size is expected to reach USD 0.36 billion by 2032 from USD 0.22 billion in 2024. The market's promising CAGR for the predicted period is 6.67%.

MARKET OVERVIEW

Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.

The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.

This Research Report On North America Prenatal Vitamins Supplements market is segmented and sub segmented into following categories

North America Prenatal Vitamins Supplements Market By Type

• Folic Acid
• Iron
• Calcium
• Essential
• Fatty Acids
• Others

The North America Prenatal Vitamins Supplements market is segmented on the basis of Type and Sales Channel. On the basis of Type, it is segmented into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players.  On the basis of Sales Channel, it is segmented into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at the steady rate during the forecast period.

North America Prenatal Vitamins Supplements Market By Sales Channel

• Retail Sales
• Direct Selling
• Online Sales

North America Prenatal Vitamins Supplements Market By Region

• United States
• Canada
• Mexico

The market for North America Prenatal Vitamins Supplements has been categorized on the basis of geography to offer a clear understanding of the market. North America Prenatal Vitamins Supplements Market has been divided into the United States, Canada, Mexico, and the rest of North America. North America had the largest share of 53.1% in 2018 in the overall global Prenatal Vitamins Supplements market. The region is expected to maintain its lead throughout the forecast period due to the growing number of self-sufficient consumers. Furthermore, the high level of sedentary lifestyle among women in Western countries leads to market growth. Europe is expected to experience significant growth in the coming years.

KEY MARKET PLAYERS

The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.

RECENT HAPPENINGS IN THE MARKET

• In November 2020, Unilever has agreed to acquire SmartyPants Vitamins, a US-based supplement company. SmartyPants works with certified non-GMO ingredients and a variety of bioavailable nutrients from sustainable sources. Their product line is free of synthetic colors, artificial flavors, sweeteners, and preservatives.
• Procter & Gamble (P&G; Cincinnati) announced today its intention to acquire the consumer healthcare business of Merck KGaA (Darmstadt, Germany) for $ 4.2 billion. Immune Supplements. The Femibion brand includes supplements for support, such as folic acid. These will join P & G's own line of over-the-counter supplements, which includes probiotic brands Align and Metamucil for digestive support, as well as New Chapter supplements.