North America Kombucha Market size was worth USD 553.2 million in 2024 and is estimated to grow at a CAGR of 24.50%, reaching USD 1654.74 million by 2029.
Kombucha is a beverage produced by fermentation of black or green tea using a culture of bacteria and yeast. It was considered a health drink due to the health benefits produced by the microorganisms, so it was considered a probiotic drink. Kombucha was believed to have therapeutic properties to treat arthritis, cancer, hair loss, inflammation, and hypertension. Kombucha has no certain origin, but China is believed to have invented the drink. The lactic acid and acetic acid bacteria with yeast were brewed with the green tea leaves to produce the kombucha drink. Other additives are used to improve the product's taste and give flavors. The fruits, juices, and spices are used as additives to bring flavor and taste to the beverage. Kombucha is mainly available in raw form or infused form. The raw form was taken and infused with various flavors for marketing. The kombucha beverage contains live probiotics, rich in amino acids, polyphenols, and other beneficial enzymes required for good health. It is a sweet, fermented, effervescent black or green tea drink with health benefits. The kombucha drink was considered non-alcoholic; it could be alcoholic if brewed with alcoholic components. The non-alcoholic beverage has a higher demand in the market than alcoholic kombucha beverage. Different flavors such as cherry blossom, winter mint, pumpkin spice, ginger, grapefruit, and spicy pineapple are gaining attention as people prefer flavored Kombucha to the original drink.
The increase in awareness of maintaining good health in people drove the market for traditional drinks. Kombucha is a probiotic fermented drink with health-beneficial components like black or green tea. Kombucha contains enzymes, amino acids, and organic acids that benefit decent health. The increase in the release of innovative flavours into the market was increasing the launch of traditional drinks in various flavors, attracting consumers. Consumers are looking for organic products and naturally-flavored non-alcoholic drinks to maintain good health, which was driving the market in the North American region, which was abundant in food manufacturing companies, production, and marketing of organic and natural food products.
According to the Fermentation Association (TFA), the sales of fermented food and beverages grew by approximately USD 2.5 million in 2022 the United States. The demand for fermented products has increased due to consumers' demand, especially millennials; kombucha manufacturers are working hard for the flavor variants because the consumers prefer infused over original Kombucha. Many traditional flavors such as ginger, grapefruit, cherry blossom, winter mint, pumpkin spice, and spicy pineapple are gaining traction recently. The increased interest in non-alcoholic drinks with natural ingredients was rising in the North American Region, influencing the region's kombucha market. The multinational beverage companies are collaborating with the local kombucha players, which boosts the kombucha market growth in the forecast period.
Canada, kombucha market share is surging at faster following US due to increasing new investors, and advancement in research and development to introduce new flavors with huge health benefits.
Consumers have become more aware of the health benefits, so the stakeholders are interested in investing in this sector across emerging markets. The influence of Western culture and busy lifestyle influence the consumers to become habituated to drinks. The non-alcoholic drink with natural ingredients having health benefits was a good choice for many consumers considering health boosting the growth of market size in this region. According to the World Health Organization, nearly 3 to 4 million deaths occur yearly due to alcohol consumption. This influences consumer preferences towards fermented and non-alcoholic drinks across many regions of the world. To avoid health-related issues by consuming alcohol, people prefer non-alcoholic drinks, boosting the market in North America. People's preference for innovative non-alcoholic drinks also prompted the growth of the kombucha market in North America.
Kombucha drink helps treat arthritis and cancer, and it also purifies the body, increases energy levels, and restores connective tissues, decreasing headaches. Kombucha helps reduce the pancreatic and liver load by detoxifying the system with bacterial acids and enzymes. Probiotics are a source of antioxidants, and the benefits of green tea work together immensely, showing health benefits. The United States Food and Drug Administration (FDA) approved the kombucha beverage as safe for human consumption, influencing the market size.
Key market players of North America Kombucha Market are Millennium Products, Inc, Reed’s, Inc, The Hain Celestial Group, Revive Kombucha, Kosmic Kombucha, Cell - Nique Corporation, Buchi Kombucha, GT's Kombucha, Townshend’s Tea Company, The Humm Kombucha Llc, Red Bull Gmbh, Makana Beverages Inc, Nesalla Kombucha, Live Soda Kombucha, Kombucha Wonder Drink
Frequently Asked Questions
Kombucha is believed to offer several potential health benefits, including probiotics for gut health, antioxidants for immune support, and potential benefits for digestion and energy levels. However, further research is needed to confirm these effects conclusively.
Yes, the North American kombucha market offers a wide range of flavors, including traditional options like original, ginger, and citrus, as well as innovative combinations such as berry, mint, and floral infusions.
While kombucha may still be safe to consume past the expiration date, its taste, texture, and health benefits may deteriorate over time. It's best to consume kombucha before the expiration date for optimal quality.
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