North America Facial Treatment Market

North America Facial Treatment Market Size (2024 to 2032)

The North American facial treatment market was around USD 373.6 million in 2023. The size of the North American facial treatment market is expected to grow at a CAGR of 7.1% from 2024 to 2032 and be worth USD 692.65 million by 2032 from USD 400.1 million in 2024. North America was the top-performing region in the global facial treatment market in 2023 and captured 36.1% of the global market share.

Facial treatment includes steam, extraction, exfoliation, masks, peels, creams, lotions, and massages. A facial treatment is a deep cleansing treatment applied to the face, and this treatment removes clogged pores, blackheads, and other impurities that affect the appearance and overall health of the skin.

The facial treatment market in the North American region has seen strong growth in recent years due to several factors, such as the increase in disposable income of urban consumers and the growing propensity of consumers to spend more on care cosmetics. The growth of the facial treatment market results from the healthy economic growth observed in developing countries, which also leads to disposable income levels and lifestyle changes. In addition, the early onset of aging has further prompted the emergence of less painful rejuvenation methods to stay young. The launch of new products by regional players is a key factor in the growth of the North American facial treatment market. Growing awareness regarding the availability of various types of facial treatments in the North American region and rising healthcare expenditures further promote market growth in this region. Additionally, lifestyle changes, increasing age, increasing laser-based treatment, increasing advanced wrinkle treatment and dark spots, hair removal on the face, and increasing regulatory approvals are further propelling the facial treatment market in the North American region.

The key market participants are adopting innovative strategies to maximize their market share. The successful launches of new products are one of the significant strategies adopted by many players in the North American region. Growing awareness of facial treatment products and the entry of new multinational companies into the market are other factors driving the North American facial treatment market. In addition, increasing the esteem of multifunctional products and growing distribution channels and networks are further driving the growth of the North American facial care market. Besides, increased demand for fair trade products increased advertising concentration, and consumers' changing lifestyles affected the North American facial care market.

However, the lack of trained professionals and limited documented evidence of clinical efficacy deter the market's growth.

This research report on the North America Facial Treatment Market has been segmented and sub-segmented into the following categories:

North America Facial Treatment Market - By Product Type

• IPL Devices
• RF Devices
• Ultrasound Devices
• LED Devices
• Laser-Based Devices

North America Facial Treatment Market - By End User

• Dermatology Clinics
• Beauty Clinics

North America Facial Treatment Market - By Country

• The United States
• Canada
• Rest of North America

The North American facial treatment market is presently leading the global market due to the widespread demand for facial treatment devices in countries such as the United States and Canada. Furthermore, it is expected to remain the market leader in the forecast period due to the widespread demand for facial treatment devices in developed countries like the U.S. and Canada.

The North American region held a dominating share of the global market in 2023.

The U.S. and Canada are playing a leading role in North America owing to the increasing non-invasion cosmetic treatment, which reduces the cost of the treatment and decreases the side effects and complications after surgery. In the United States, the facial treatment market is expected to register a promising CAGR during the forecast period. Hundreds of brands sell various products, from night creams and sunscreens to treatments against acne. In addition, the presence of key market players, the increasing population of the younger generation, and growing research efforts on various skin types to manufacture relevant products are further accelerating the growth of the facial treatment market in the United States.

On the other hand, the Canadian facial treatment market is predicted to hold a substantial share of the North American region during the forecast period owing to the increasing population of working women. Working women are primarily focused on their appearance to increase their self-confidence in the workplace. As a result, they spend an estimated 10% of their monthly salary to keep their face bright and healthy.

KEY MARKET PLAYERS

Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d. are some of the leading companies in the North America facial treatment market.