North America Cold Pressed Juices Market

North America Cold Pressed Juices Market Size (2024 to 2029)

The North American cold-pressed juices market is expected to be valued at USD 0.29 billion in 2024 to reach USD 0.39 billion by 2029 and is estimated to be growing at a CAGR of 6.42% from 2024 to 2029. 

MARKET OVERVIEW

The North American cold-pressed juice market is developing at an exceptionally quick pace. Cold-pressed juice is the juice that uses a hydraulic press to extract juice from fruit and vegetables, rather than conventional methods like centrifugal or single auger. Depending upon the juice's acidity, conditions and other factors, these juices can be stored in a refrigerator for up to 5 days without pasteurization or HPP. This type of juice has been in use for a long time but has gained public popularity since 2013. These juices are expensive in comparison to other juices as they have 100 % fruits and vegetables without any added ingredients.

Cold Pressed juices are beverages extracted by applying deep pressure on fruits or vegetables at low temperatures, which is an alternative to the centrifugal extraction of juice. Cold-pressed juice helps retain more vitamins, enzymes, minerals, and antioxidants than regular juice due to its lack of exposure to heat. As the process is not exposed to heat, it gives more essential ingredients to the fruit. The shelf-life of these juices was three to four days. A hydraulic press extracted the juice from the fruits and vegetables. The vitamins and minerals are not eliminated during the juice process by this method. 

The significant drivers are growing consumer base spending on lifestyle products, increasing health awareness, rising disposable income of people, and growing population. Also, the health benefits associated with these juices are expected to boost the industry. They are also rich in minerals, vitamins, and antioxidants; the detoxifying and beauty benefits offered by these nutrients in cold-pressed juices are also driving the market. However, the high prices of these juices are a major challenge to the growth of the North American cold-pressed juices market.

This research report on the North American Cold Pressed Juices Market has been segmented and sub-segmented into the following categories.

North America Cold Pressed Juices Market By Nature

• Conventional
• Organic

North America Cold Pressed Juices Market By Type

• Fruits
• Vegetables

North America Cold Pressed Juices Market By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• Speciality Outlet
• Grocery Stores
• Online Retailing

North America Cold Pressed Juices Market By Country

• The U.S.
• Canada
• Mexico
• Rest of North America

The North American region dominates the global market, whereas the U.S. stands at the top position in the global revenue share.

The U.S. holds a significant market share due to the adoption of healthy ingredients consumption in large proportions in this area. People's awareness of health issues and preference for ready-to-drink juice products are driving the regional market. As it was retained directly from fruits and vegetables, it has various health benefits, and its availability in the ready form helps consumers with hectic lifestyles where there is no time for preparation at home. The rising demand for beverages in all age groups was driving the market growth. Pepsi Co, an American food, snack, and beverage corporation, moved by introducing cold-pressed juice in the U.S., where five flavored products were launched as Naked Juice under its brand.

Canada, in second position in the regional market revenue, was expected to maintain the revenue over the forecast period.

The suggestion of fresh and pure juice consumption by the dieticians and nutritionists was bringing awareness to the people. Many juices are extracted by using a pasteurization process where heat is used to kill the bacteria in the composition, which also eliminates many fruit nutrients with heat. Cold-pressed juices are in unpasteurized form, which does not use heat, and the manufacturers need to remove specific spores present in the extraction. According to the US FDA, unpasteurized juices must carry warning labels for consumer health. 

Mexico is expected to have decent growth over the forecast period as people are replacing carbonated drinks with healthy juices in concern of nutritional value.

Due to health concerns, people are likely to spend more on healthier products, and rising disposable incomes are fueling the cold-pressed juices regional market. Cold-pressed juices use a Pressure Processing technique where the juices are immersed in cold water at low temperatures; the shelf-life of the juices increases from three or four days to 30 or 40 days. According to the U.S Bureau of Labor Statistics, expenditure on food increased by 3% in the U.S. This was due to the rising interest of people in various food products with health benefits. Increasing consumer preference in avoiding artificial preservatives and moving towards natural and nutritional ingredients enhanced the cold-pressed juices regional market in North America.

KEY MARKET PLAYERS

Pressed Juicery, Suja Life, PepsiCo Inc., Liquiteria, Evolution Fresh, Evergreen Juices Inc., Hain BluePrint, Inc., LLC, JustPressed, Juice Generation, Organic Avenue. are some major players dominating the North American Cold Pressed Juices Market.