The acai berry market in North America was valued at USD 0.37 billion in 2023, and the North American market size is predicted to be worth USD 1.02 billion by 2032 from USD 0.42 billion in 2024. The market's promising CAGR for the predicted period is 11.95%.
The acai berry is considered a deep purple fruit found in Central and South America that derives from the Acai palm tree. It's a delicious dark berry fruit that's high in natural antioxidants, including vitamins C, E, and anthocyanins, which are phytonutrients that aren't found in other fruits. In addition to the antioxidants mentioned above, Acai is high in fiber and contains vitamins B1, B2, B3, E, C, Calcium, Potassium, Proteins, and the beneficial fatty acids Omega 6 and Omega 9. Acai berries have a high concentration of zinc and folic acid. Zinc is a great way to improve scalp health and prevent hair loss by strengthening the hair roots. Folic acid promotes blood circulation in the scalp, aids in the regeneration of cells that contribute to hair growth and helps to prevent hair greying. The acai berry has been consumed in the form of pulp by the indigenous of the region since medieval times. The acai berry market is also attributed to giving the indigenous people vigor and energy. It can be included in a well-balanced diet to meet daily nutritional needs.
Growing consumer knowledge of the health advantages of acai berries is a key element driving demand from consumers all over the countries in North America. One example is the growing demand for acai berries to boost people's heart health. The growing demand for acai berries in the cosmetics and personal care industry to suit the needs of organic cosmetics customers around the world is a prominent trend that is boosting the North American acai berry market. Natural cosmetics will witness an increase in demand from customers with significant discretionary money in both developing and established economies. The steady supply of new acai berry-containing products from various food and beverage firms in recent years has been a major driver in the industry's rapid growth.
The continual supply of acai berry-based products by various food and beverage companies has been a significant component supporting the acai berry business over the last few years. The increased popularity of natural nutritional supplements in developed economies is fueling the demand for acai berries. Furthermore, the role of internet channels in the distribution of acai berry goods is growing in numerous parts of the world. Moreover, consumer awareness of the many health benefits coupled with acai berry consumption is predicted to drive demand for acai berries in the cosmetics industry, together with rising per capita cosmetics spending, supporting the expansion of the acai berry market. Acai berry market growth is also fueled by increased demand for berries in the form of health supplements. According to the Canadian government, in 2015, 38.3 percent of males and 52.6 percent of females in Canada utilized at least one dietary supplement.
However, the risk of adverse effects reported by consumers has slowed the market's steady expansion. Furthermore, the pharmaceutical and food industries are becoming more interested in superfoods, which will raise the demand for acai berries in the future.
Its expanded use in salads, juices, wines, and other consumables can be attributed to its expansion. However, the negative side effects of eating these berries are expected to limit the segment's expansion. In the forecast period, the cosmetics industry is expected to grow at a CAGR of 5.4 percent (2024 to 2032). This is primarily because of its increasing use in fragrances, air fresheners, candles, and other similar products. Organic cosmetic products containing these berries are preferred by consumers.
In the projection period, these are expected to expand at a CAGR of 5.9% during the forecast period. The desire for organic cosmetics and specialist healthcare is driving this high growth rate because some medicines and lotions require acai berry pulp as a major ingredient, pulp-based acai berry products are expected to grow at the fastest rate over the projection period.
This can be linked to consumers' preference for supermarkets over other channels because they offer a wide range of products in a single location. Because of the growth of the E-Commerce industry, the online distribution channel is expected to grow at the fastest rate of all the distribution channels. In the worldwide acai berry market, convenience stores are expected to increase at a moderate rate since consumers in developing nations who do not have access to internet shopping or do not have supermarkets or hypermarkets in their immediate proximity prefer convenience stores.
Acia berries are the fruits extracted from the Acia palm, which is a species of palm tree. These trees are cultivated for their fruit, leaves, and wood. The global demand for the fruit was increasing due to its various benefits. The consumption of this fruit has become popular in many developed countries due to the health benefits of the fruit. These fruits are mainly consumed as dietary supplements. In some places, these are taken as traditional food, where their overall food consists of 40% acai berries. These fruits have various advantages, such as helping reduce weight loss, and are suitable for cardiac health. These are popularly used in the preparation of cosmetics.
People are aware of health products where the acai berry holds antioxidant properties, helps lower blood glucose levels, and helps reduce inflammation. Acai berries help boost the immune system. All these factors are boosting the acai berry regional market. The people in developed countries are being habituated to the consumption of healthy foods due to their busy lifestyles. They are facing malnutrition issues, and various chronic diseases are being triggered. The high impact of acai berries on people with cardiac problems drove the regional market expansion.
The increasing demand for acai berries in the cosmetic and personal care industries enhanced the North American acai berry market. As acai berries are rich in Vitamin C, they help brighten the skin and improve skin tone by reducing pigmentation. The fatty acids present in the acai berry promote collagen production, which makes the skin glow. Acai berry also helps as an anti-aging product, which many people have widely used in recent years. All these factors are propelling the market growth.
Organic products are a top priority for many people to avoid artificial additives and chemicals harmful to the skin. The benefits of acai berries regarding health and skin are prompting the growth of the regional market. Adoption of modernization involves high care for the skin and health, and preference was being given to organic and natural products with health benefits.
Companies playing a leading role in the North American acai berry market are AcaiExotic, Acairoots, Nativo Acai, Sambazon, Vision America International, Amazon Forest Trading, Energy Foods International, Organique Acai USA, Tropical Acai and Zola.
At an exclusive media-only summer Health event held at their Ward Gateway store, Jamba Juice Hawaii unveiled their new collagen-boosted watermelon smoothies and their iconic acai bowl. Following this formal debut, all Jamba Juice Hawaii shops will now carry their new Watermelon Breeze and Watermelon Splash smoothies with Collagen.
Frequently Asked Questions
In Canada, the increasing consumer awareness of the health benefits of Acai Berry products and the growing demand for natural and organic food options are key trends fueling market growth.
Seasonal variations can impact Acai Berry market trends, with increased demand during warmer months due to higher consumer interest in refreshing and healthy food options.
The Acai Berry market in North America experienced disruptions during the initial phases of the pandemic, but it has since demonstrated resilience, adapting to changing consumer behaviors and preferences.
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