Mustard Market

Global Mustard Market Size (2024 to 2032)

The Global Mustard Market is predicted to reach USD 1.75 Billion in 2024, and USD 2.85 billion by 2032 with a growing CAGR of 6.3% during the forecast period.

MARKET OVERVIEW

The Brassicaceae family includes the Brassicaceae genera Brassica and Sinapis. The mustard plant, which is native to the Indian subcontinent's sub-Himalayan region, is farmed primarily for its edible leaves and oil seeds, which have a wide range of culinary applications. Mustard is a winter crop whose leaves are more flavorful and crisp, and it is available between November and March. The young sensitive leaves are extensively used as leafy vegetables and are harvested from the plant when it reaches around two feet in height. Furthermore, the plant grows to a height of four to five feet and bears golden-yellowish blooms that develop into mustard oil-seed pods.The growth and acceptance of multi-culinary food culture, as well as the desire for novel tastes and flavors, is pushing the demand for Mustard Seed Oil as a prominent condiment sauce and cooking oil around the world. Furthermore, the growing trend of using more herbal and natural medicinal treatments, combined with growing consumer knowledge of the therapeutically helpful mustard herb and oil, is driving up demand for products in the worldwide mustard market. Because it is a winter seasonal crop, natural cultivation is insufficient to maintain the supply-demand ratio throughout the year, resulting in price volatility.

MARKET DRIVERS

The global mustard seeds market is expanding rapidly, owing to the increased use of mustard seeds in the food and beverage business, pharmaceutical industry, personal care and cosmetic industry, and other industries. Due to the rising demand for mustard seeds in cooking and as a substitute for other oils such as sunflower oil and other oils on the market, the entire market is predicted to rise significantly. The food and beverage segment leads the overall mustard seeds market due to its widespread use as a condiment; it is followed by the cosmetics industry, where it is used as a hydrating agent, natural scrub, age-defying agent, and aids in hair growth, all of which contribute to revenue generation in the overall mustard seeds market during the forecast period. The yellow Mustard sauce has a larger demand than Dijon, Spicy/Brown, Honey mustard, and Horseradish because of its wide range of applications in the food business, which include using it as a flavoring agent in salad dishes, mayonnaise, and dips, and making condiments like table mustard.

MARKET RESTRAINTS

This section of the global mustard market is driven by the vast range of mustard seed applications, which include flavoring agents in various cuisine dishes, mayonnaise and dips, manufacturing condiments such as table mustard, and many others. Since 2016, the global import value has been continuously increasing, according to the ITC Trade Map. Germany, Belgium, Poland, Romania, Switzerland, Brazil, and Ukraine are among the biggest nations with rising import values, with Sudan being the top exporter with a USD 693,385 thousand export value in 2018, followed by India with USD 569,033 thousand. Current developments, such as mustard oil and organic mustard seeds, are also increasing the worldwide mustard industry. Mustard plants and oil have been in high demand due to their medicinal properties.

The Mustard Market is expanding as a result of the advent of multi-cuisine food culture. The importance of dietary practices in migratory groups is mostly assessed in terms of maintaining cultural identity. Depending on the type of mustard component utilized, mustard has specific functional qualities that can be applied to a variety of dishes. Emulsification, stability, water and fat binding, preservative, and nutritional characteristics are all provided by it in foods. It is primarily employed as an emulsifier, a water-binding agent, and a filler in cooked and cured meats in the meat industry. Omega-3 fatty acids, selenium, fibre, protein, magnesium, iron, and calcium are all included in a honey mustard dressing. In meat products such as hot dogs, bologna, sausages, and salami, regular mustard (not de-heated) is used as a flavouring agent or a preservative. As a result, the Mustard Market is expected to increase at a faster rate between 2022 and 2027.

REPORT COVERAGE

SEGMENTAL ANALYSIS 

Global Mustard Market Analysis By Form

• Seed
• Powder
• Oil & Paste

Based on form, the Seed had the highest share of the Mustard Market, and it is expected to increase at a CAGR of 6.81 percent from 2022-2027. Brassica Nigra yields little mustard seeds that have been stripped of their seed coverings. To bring forth the flavor, they are ground into a spice or utilized whole. The seeds, leaves, and flowers of the mustard plant are all edible, and it belongs to the same genus as cabbage and turnips. As may be seen in most brown mustard condiments, brown mustard seeds are less spicy than black mustard seeds and spicier than white mustard (Sinapis alba) seeds.

Although white mustard seeds are less fragrant than brown or black mustard seeds, they nevertheless contain pungent flavor makers, particularly sinalbin. Unlike brown and black seeds, their heat is concentrated on the tongue rather than traveling up the nose. In addition, the heat is not as long-lasting as those types. Mustard seeds are high in essential oil and contain plant sterols such as brassicasterol, campesterol, sitosterol, avenasterol, and stigmasterol, among others. During the projected period 2022-2027, the seed segment is expected to increase at the fastest rate, with the greatest CAGR.

Global Mustard Market Analysis By Application

• Personal care
• Food and Beverages

Based on application, the global Mustard Market was dominated by Food & Beverage. Mustard is a popular condiment for both cold and hot foods. It's also a favorite topping for hot dogs, pretzels, and bratwurst, and it's used in mayonnaise, vinaigrette, marinades, and barbecue sauce. Mustard seeds can be used to treat a variety of skin disorders. Mustard seeds have a strong exfoliating action. Mustard seeds, like any other scrub, remove excess oil from the skin and restore it to its original state. Mustard seeds, when combined with aloe vera gel, can keep the skin hydrated at all times. They not only eliminate all dirt and pollutants from the skin, but they also moisturize it. During the forecast period 2022-2027, Food & Beverage is expected to be the fastest-growing segment, with the greatest CAGR.

REGIONAL ANALYSIS

Because of the rising use of mustard seeds in the market, Asia Pacific is the most prominent area. The region's expansion is dominated by India and China. Because of the strong demand and use of mustards, the Asian Pacific area is projected to lead the total mustard market, based on current trends. The Asia Pacific region produces over 40% of the world's mustards. The need for mustards in the region will rise in countries like Thailand, Indonesia, and Japan. India, China, and Ethiopia produce and export 60% of the world's mustard, whereas the main importing countries are the United States, Germany, and France.

People are becoming more aware of the benefits of mustard in North America and Europe, which is the fastest expanding market for mustard. There has been a noticeable increase in demand. The Asia Pacific region's methods have been implemented in the North American and European sectors. The mustard market in the region is expected to grow as technology and growing practices improve. North American countries such as the United States, Canada, and Mexico, as well as developed countries and nations in the spice and food sector, have joined forces to grow the mustard market in the region.

Due to a lack of understanding about mustard and its product throughout the Middle East and Africa, growth is expected to be gradual. Due to a lack of available area for mustard cultivation and unfavorable weather (mustards are winter plants, whereas Africa has hot weather), the ME&A region is heavily reliant on imports of mustards. Despite this, the territory has been expanding over time.

KEY PLAYERS OF MUSTARD MARKET

Key Players Of Mustard Market are Backwoods Mustard Company, Mustard and Co., Woeber Mustard Manufacturing Company, Unilever, Boar's Head Brand, Bertman Foods Co, Colman's of Norwich, McCormick & Company, Inc, The French's Food Company LLC, The Kraft Heinz Company.

RECENT HAPPENINGS IN THE MARKET

Grey Poupon, a mustard seed-infused white wine from Kraft Heinz, is now available. The limited-edition La Moutarde Vin is being released by the Dijon mustard brand, which utilizes white wine in its recipe. It's a white wine with mustard seeds from Grey Poupon.

DETAILED SEGMENTATION OF GLOBAL MUSTARD MARKET INCLUDED IN THIS REPORT    

This research report on the Global Mustard Market has been segmented and sub-segmented based on Product, Distribution channel, & region.        

By Form

• Seed
• Powder
• Oil & Paste

By Application

• Personal care
• Food and Beverages

By Region

• Europe
• North America
• Middle East
• Latin America
• Asia Pacific