The size of the global mountain and snow tourism market was worth USD 4.8 Billion in 2023. The global market is anticipated to grow at a CAGR of 5.2% from 2024 to 2029 and be worth USD 6.51 billion by 2029 from USD 5.05 billion in 2024.
Tourists nowadays are more attracted to travel to mountain destinations for various reasons like clean air, scenic beauty, and recreational opportunities. People are drawn to the size and shape of the mountains, which creates a sense of awe. The vibrant cultural heritage and breathtaking landscapes attract tourists, elevating the scope of mountain and snow tourism. Nowadays, people are mostly stressed due to their hectic lifestyles and opt for stress relief and relaxation activities where the mountains can offer various activities like trekking, skiing, hiking, and climbing. According to the China Ice and Snow Tourism Development report, the number of people showing interest in ice and snow recreational activities in China was approximately 254 million in 2021. Prominence for the Beijing Winter Olympics will eventually impel interest in ice and snow recreational activities. Winter Olympics in China have greatly influenced the tourism aspects among people across the world in recent years, which is ascribed to leveraging the growth rate of the mountain and snow tourism market. There is a high scope for this destination in the tourism industry in the coming years without any doubt, according to recent studies.
The growing disposable income, especially in urban areas, is also one of the factors that encourage people to explore new places for leisure and fun activities, escalating the growth rate of the market. In recent years, the tourism industry has seen a huge number of people, especially towards mountains and snow places. In this modern era, every person is suffering from various chronic illnesses that are caused by high-stress levels. Participating in fun leisure activities once in a while helps in reducing stress and provides peace that promotes a healthy lifestyle. According to the US Travel Association, 56% of Americans travel more often in summer, especially to mountains and snow places, to spend some quality time with friends and family.
The emergence of e-tourism platforms is also a way to leverage the growth rate of the mountain and snow tourism market. E-tourism is playing a crucial role in expanding the tourism industry as it provides feasibility for both consumers and service providers. E-tourism is a boom in the tourism industry that allows travel businesses to gather and store customer data once received and offers personalized recommendations according to the customer's preferences. This platform is effective in attracting a global audience and enhances the economy accordingly. Therefore, the rising prominence over the availability of e-tourism and gaining knowledge over the tourism places in smartphones with the availability of internet connection are leveling up the growth rate of the mountain and snow tourism market. The launch of various applications in smartphones that showcase feasible trip plans according to the requirement will amplify the growth rate of the mountain and show the tourism market. Also, increasing awareness among people about going on vacations, which signifies healthy living, is increasing the size of the market.
As mountains are environmentally fragile and highly susceptible to change and degradation at higher rates, it is highly crucial to take necessary precautions to protect small and unique habitats in those areas. Poor tourism management can result in soil erosion, altering clear landscapes, and removal of unique or rare species. To eradicate these circumstances, the government has already released an action plan to follow for tourism management that can enhance both the opportunities for the people and protect the mountain areas. However, a lack of proper knowledge of the government rules and regulations and negligence in adopting these changes can also impede the mountain and snow tourism market share.
Creating hype for attractive places through social media platforms will eventually create a potential growth rate for the market in the coming years. The growing number of people using social media platforms and the rising advertisements to reach target customers by travel agencies can eventually pose lucrative opportunities for the mountain and snow tourism market. Also, the rising number of people interested in diverse experiences and investing plans over talented people impel the growth rate of the market to an extent.
United Nations is inclined to adopt a five-year action plan for the development of mountain regions. The major aim of the plan is to improve emerging tourism activities by promoting them in various channels to attract talented people. The focus on enhancing the development of medical and wellness tourism by the UN and Food and Agriculture Organizations is sustainable in developing mountain tourism development that additionally promotes the growth rate of the mountain and snow tourism market.
Soaring airline prices are a major challenge for the market's key players. The tourism industry is mostly dependent on the seasons, and the tourists are more flexible in planning according to the holidays and seasons, which hampers the growth rate of the mountain and snow tourism market. The seasonal nature can pose major challenges for the management in sustaining the loss when there are no tourists. The world is affected by global warming, where there is reduced snowfall and melting of glaciers, and declines in the opportunities for skiing and various snow activities for tourists, which may pose a negative impact on the growth rate of the market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
5.2% |
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Segments Covered |
By Services Types, Booking Channel, Tourist Type, Consumer Orientation, Age Group, and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Veena World, Epic Snow, Snow Tours, Thomas Cook India, Trip Advisor, Travel Triangle, Make My Trip, Bookmoutain Tours, Flying Fox, White Magic Adventure Travel, Mountain Watch Travel, and Others. |
The trekking segment is leading with the dominant share of the mountain and snow tourism market. The increasing popularity of the various places through various channels is ascribed to enhancing the growth rate of trekking. Youngsters and middle-aged people who seek relaxation through physical activities and getaways mostly prefer mountain and snow tourism places. People are fond of exploring new and enthusiastic places, which is ascribed to spurring the growth opportunities for the market. The skiing segment is likely to have prominent growth opportunities throughout the forecast period.
The online booking segment is expected to grow at the fastest growth rate throughout the forecast period. The easy availability of internet connections in almost every place in the world greatly influences the growth rate of the mountain and snow tourism market. People are now more aware of using the internet banking system, which makes booking trips online very easy and has also boosted the market's share.
The domestic tourist type holds the largest share of the market, whereas the international segment is set to have prominent opportunities in the coming years. Increasing urbanization and the rising prevalence of getaways in urban areas are anticipated to propel the growth rate of the domestic mountain and snow tourism market. The launch of feasible visa approvals from various countries accounted for influencing tourists from various countries to boost their revenue status and gear up the share of the international mountain and snow tourism market share.
Independent trip segments are gaining traction over the growth rate of the market. Modern people step forward to go beyond their wildest dreams and show interest towards travelling independently. Many tourism packages offer safety and security for solo travellers where that is esteemed to fuel the growth rate of the market. Group trip segment is thriving to reach the highest CAGR by the end of 2029.
The men segment has been greatly influenced in ruling the prominent market share for the past few years. In general, men are more likely to travel for trekking, skiing, and another adventurous trip than women. Men are likely to spend their leisure time in adventurous activities which is driving the growth rate of the market. The women segment is likely to have prominent growth opportunities in the mountain and snow tourism market.
The 26-35 years age group segment is anticipated to hit the highest CAGR by the end of 2029. Rising interests towards travelling among this aged people to take break from the routine lifestyle is elevating the market growth rate.
Asia Pacific is leading with a prominent share of the mountain and snow tourism market. Many tourists from all across the world visit India due to its rich culture. India is the best place to explore adventurous trips like trekking, skiing, and others that is posing huge growth opportunities for the market. Government support to improve the infrastructure to expand the tourism industry through investment for the growth of the economy is solely prompting the growth rate of the mountain and snow tourism market. For the past few years, the Indian government has focused highly on improving railway structures, national highways, and other things to attract a high number of tourists. The craze for winter sports is very high in China, where the urban cities in a few places have snowfalls that resonate with the demand
for skiing and attract many tourists. China has a good tourism infrastructure and offers sustainable development for the tourism industry.
North America's mountain and snow tourism market is likely to have the highest growth rate opportunities during the forecast period. Canada and the US are the best places to bring out nature's beauty at its best. These countries offer breathtaking scenic beauty places that attract many tourists people for adventurous trips, which is outraging the market's growth rate.
Europe is next to North America in leading the largest share of the mountain and snow tourism market owing to offer rich diverse experience for the people as there are many iconic tourists spots in Europe. Many tourists have wonderful experience in the Italy due to the presence of iconic mountain destinations.
The major companies operating in the mountain and snow tourism market are Veena World, Epic Snow, Snow Tours, Thomas Cook India, Trip Advisor, Travel Triangle, Make My Trip, Bookmoutain Tours, Flying Fox, White Magic Adventure Travel, Mountain Watch Travel, and Others.
By Services Types
By Booking Channel
By Tourist Type
By Tour Type
By Consumer Orientation
By Age Group
By Region
Frequently Asked Questions
The global mountain and snow tourism market is expected to grow with a CAGR of 5.2% between 2024 and 2029.
The global mountain and snow tourism market is expected to reach a revised size of USD 6.51 billion by 2029.
Epic Snow, Snow Tours, Thomas Cook India, Trip Advisor, and Travel Triangle are top key players in the global mountain and snow tourism market.
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