Moringa Products Market

Global Moringa Products Market Size (2024 to 2032)

As per our analysis report, the global moringa products market is expected to reach USD 12.72 billion by 2032 from USD 6.43 billion in 2024, growing at a compound annual growth rate (CAGR) of 8.9% during the forecast timeline. The rise in awareness about the health benefits of the moringa among the people is acting as a market growth driver. Europe has the largest market share in the moringa products market due to the rise in demand for nutritional supplements.

MARKET DRIVERS

The moringa products market is driven by the increase in the demand for drumsticks due to rising awareness of the health benefits across the world.

The CAGR of the market can be expected to grow exponentially with the increase in the consumption of moringa in various forms apart from the traditional consumption of vegetables in certain regions like Asia. It is not only used for consumption but has widespread applications in dietary supplements, cosmetics, and medical items. This leads to the market expansion. Moringa is used in food fortification as an element in the product to combat nutritional disorders and hunger. To utilize the moringa in its full-fledged form, there is several pharmaceutical research companies are conducting secondary research. The moringa capsule can also be used as a natural polymer in the pharmaceutical industry for effective drug administration. This can illustrate the market’s growth in the coming years.

The moringa products market is expected to propel owing to the growing demand for organic dietary supplements. The rise in the demand for organic goods is not just confined to the food and beverages sector but is spreading rapidly to other sectors. The advantages of organic products over conventional equivalents are seen with the increase in awareness about their advantages. People's eating preferences depend on the safer and better-for-you items, and it has gained a lot of attention from people. The surge in clean-label products, mostly in developed countries like Europe and North America, is benefiting the market performance in those regions. This has urged the manufacturers to develop organic moringa-based products to meet the demand of the wider consumer range and will eventually lead to drive the market growth.

MARKET RESTRAINTS

The stringent regulations, along with the low market penetration, are expected to act as moringa products market restraints and thereby hinder the growth of the market.

The issues regarding the safety, quality, and technology requirements of the various moringa products restrain their growth despite the several health benefits the product provides. Because of the non-availability of proof of evaluation and safety regarding the products used in the food and supplements, Brazil has placed a ban. For the usage of moringa as a nutritional product, there is a requirement for an organic certificate, and it has been made mandatory by several nations around the world. Along with this, the low awareness about the products in several emerging countries is likely to hamper the market growth and expansion to several other parts of the world.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Moringa Products Market Analysis By Type

Leaf powder is expected to have a large share in the moringa products market during the forecast period. The wide usage of moringa leaf powder is seen in nutraceutical manufacturing. Moringa products have wide application in medicinal products due to their medicinal properties in treating skin problems. Now, it is gaining importance in the food and beverage industry with the increasing nutritional profile. The extensive use of the moringa product in the food and beverage industry is anticipated to boost the market growth.

Global Moringa Products Market Analysis By End Use

The food and beverages segment is expected to have the highest revenue in the moringa products market during the forecast timeline. The segment includes ready-to-cook product lines like moringa powder and tea, ready-to-eat cakes, juices, and lattes, which occupy a major share of the market. Urban areas have a high demand for functional foods, which in turn boosts the food and beverage sector’s sales and revenue.

Global Moringa Products Market Analysis By Origin

The organic segment is expected to dominate the moringa products market with a high growth rate. The high health advantage associated with organic products encourages their growth and demand in a variety of commercial uses. Due to the lack of contamination, the substances of natural and organic origin are environmentally friendly. The demand for organically grown products is seen in all sectors, such as food and beverages, pharmaceuticals, cosmetics, and personal care. The segment growth is further supported by the increasing public awareness about the health benefits of the consumption of organic products.

Global Moringa Products Market Analysis By Distribution Channel

The supermarkets/hypermarkets are expected to grow at a high exponential rate in the moringa products market during the forecast time period. These are generally mass merchandisers with a vast range of nutritional and functional food products. The ease of shopping offered by these stores, such as the presence of a distinct product portfolio, numerous options, discounts, and one-stop solutions for all requirements, is driving segmental growth in the market. This is also intact with the requirements and matches the buying preferences of most consumers in the world. 

Specialty stores can be expected to have one of the fast-growing sales channels in the moringa products market owing to offering a diverse range of nutritional and healthcare products along with other dietary supplements. The most attractive feature to the consumers includes the availability of the various brands and the presence of specialist assistance in buying the products.

REGIONAL ANALYSIS

Asia-Pacific region is expected to have a large market share in the moringa products market in terms of sales. Countries like India and Japan in the Asia-Pacific region have a large amount of moringa available, coupled with the wide consumption of moringa products like leaves and pods, which has led to the contribution of regional development and growth of the market in this region. In moringa supplements, India is anticipated to gain more popularity due to larger producers because of the wide availability of the product and improving agricultural practices and the food industry. There is an increase in research and development activities to find all possible uses of the product and opportunities for market growth. The support from the government in promoting the highlights of the benefits of moringa products is fuelling the market sales in the Asia-Pacific region.

Europe is providing excellent opportunities for the moringa products market growth owing to the increasing popularity of nutritional supplements among consumers. In this region, Germany, the U.K., Italy, and the Netherlands are nations among the major nutritional supplement markets with relatively more awareness about moringa products. There are other uses of the moringa in producing biodiesel, pharmaceutical medicines, and personal care products, which are also seeing exponential growth. The increase in consciousness of the consumers towards maintaining a balanced diet aligned with the health and fitness trends is anticipated to drive the moringa product growth in this region.

KEY PLAYERS IN THE GLOBAL MORINGA PRODUCTS MARKET

The Major players of the moringa products market are Moringa Pura Vida; APEDA; Green Virgin Products LLC; Aayuritz Phytonutrients Pvt Ltd; Only Natural Inc.; Organic India Pvt Ltd; Kuli Kuli, Inc; NEXE; Moringa Initiative Ltd; General Nutrients Pvt Ltd; Santan India; Ancient GreenFields, Moringa Agro; Vasu Healthcare Pvt Ltd; Typhoo Tea Limited.

RECENT HAPPENINGS IN THE MARKET

• In 2021, Vasu Safe Herbs is a new line of herbal supplements launched by Vasu Healthcare Pvt Ltd, a maker of Ayurvedic and herbal medications. The product is a vegetarian single-herb capsule that includes holy basil, turmeric, moringa, and some other herbs.
• In 2020, In the United Kingdom, tea manufacturer Typhoo Tea Limited launched three new organic herbal teas in India, purifying super greens, digestive power seeds, and immunity-boosting three tulsi. Each product has its specialty.

DETAILED SEGMENTATION OF THE GLOBAL MORINGA PRODUCTS MARKET INCLUDED IN THIS REPORT

This research report on the global moringa products market has been segmented and sub-segmented based on type, end use, origin, distribution channel, and region.

By Type

• Oil
• Seeds
• Leaves
• Leaf Powder
• Others

By End Use

• Functional Food and Beverages
• Pharmaceuticals
• Personal care
• Others

By Origin

• Organic
• Conventional

By Distribution Channel

• Online
• Supermarket/Hypermarket
• Retail Stores
• Speciality Stores
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa