Mobile Wallet Market

Global Mobile Wallet Market Size (2024 to 2032)

The global mobile wallet market was worth USD 1.71 billion in 2023. The global market is predicted to reach USD 2.19 billion in the year 2024, and it is estimated to reach a valuation of USD 15.98 billion by the end of 2032, expanding at an annual growth rate of 28.2% during the forecast period.

In general, the Mobile Wallet is also known as mWallet or eWallet which is a virtual wallet that stores the payment and information on a mobile devices. The mobile wallet is a digital form of debit card, credit card or the prepaid card information which is used to send or receive the payment and also to make an online money transaction, these mobile wallets are delivered through a number of payment processing models including mobile billing, SMS based transactions, mobile web payments and near field communications.

MARKET DRIVERS

The increasing use of mobile and increased penetration of internet in various industries is a factor that is expected to lead the Mobile Wallet market during the forecast period.

Several benefits such as ability of mobile wallet to provide online bill payment options and other money facilities easily and securely, user friendly interface facilitates ease of transaction during travel is expected to play an essential role in the growth of market of Mobile Wallet across the globe. Another factor such as various modules of mobile are being developed to enhance the security which influence the growth of Mobile Wallet market during the forecast period. Furthermore, growing use of smartphones across the globe, growing of e-commerce industry in various countries across the globe, increasing of consumer preference for cash less payments and online transactions, rising initiatives by governments for the development of smart cities in various countries across the world are some of the major driving factors which promotes the growth of the revenue rate of Mobile Wallet market during the forecast period.

MARKET RESTRAINTS

Growing concerns regarding data security and data breaches are some of the important barriers to market growth. Also, the lack of awareness about the usage of these mobile wallets especially in rural areas acts as an important deterrent to the growth of the Mobile Wallet market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Mobile Wallet Market Analysis By Type

the Mobile Wallet Market is divided into two types, proximity type and remote type. Among these segments, the proximity types segment holds the major share of the market and this proximity type segment is expected to hold the dominance during the forecast period. The Remote type segment is also expected to increase the market value in the upcoming years.

Global Mobile Wallet Market Analysis By Mode of Payment

the Mobile Wallet Market is bifurcated into two types namely, remote and NFC payment whereas the NFC payment is further bifurcated into NFC handsets, NFC reader, NFC chips and tags, NFC micro SD and NFC SIM/UICC card. The NFC handsets segment holds the major share of the market and will hold the dominance during the outlook period.

Global Mobile Wallet Market Analysis By Technology

the Mobile Wallet Market is divided into QR code, near field communication, text based/ short message service, and digital only. The QR code segment is expected to hold the dominance during the forecast period since now a day’s most of the customers are using cashless payments through QR code to eradicate the problem of shortage of cash.

Global Mobile Wallet Market Analysis By Industry Vertical

the Mobile Wallet Market is divided into hospitality and transportation, media and entertainment, energy and utilities, IT and telecom, healthcare, retail, education, government and defense, financial services, banking, insurance and other verticals. The media and entertainment segment held prominent share of the market among the other segments.

REGIONAL ANALYSIS

On the basis of region, the Mobile Wallet market is segmented into North America region, Asia Pacific region, Europe region, Latin America region and Middle East and Africa region.

Europe region hold the prominent share of the market due to the factors such as this region is known to have one of the most advanced digital banking convenient for customers since open mobile wallet is a type of virtual wallet with the help of which one can make payments, withdraw money and also conduct several other transactions. Furthermore, higher convenience and transparency in operations, wide variety of channels to make payments especially in some of the countries in the region such as UK, Germany and Brazil is also one of the major factor which promotes the growth of the market in the region. The Europe region is expected to hold the dominance during the forecast period.

North America region is also expected to increase the market growth due to the  growing use of smartphones across the globe, growing of e-commerce industry in various countries across the region especially in some of the countries such as US, Canada and Mexico promotes the growth of the market during the forecast period.

Asia Pacific region will improve the revenue rate of the market followed by Europe region, North America region due to the presence of major key players and also increasing of investments for R & D activities helps the growth of the market in Asia Pacific region. Furthermore, increased demand for digitalization in some of the countries such as India, China and Japan promotes the growth of the Mobile wallet market during the outlook period.

KEY PLAYERS IN THE GLOBAL MOBILE WALLET MARKET

Key market participants of Mobile Wallet market are Alipay.com, AT&T Inc., Google Inc., Mastercard Incorporated, PayPal Holdings, Inc., Amazon Web Services Inc., American Express Banking Corp., Apple Inc., Samsung Electronics Co., Ltd., and VISA Inc.

DETAILED SEGMENTATION OF THE GLOBAL MOBILE WALLET MARKET INCLUDED IN THIS REPORT

This research report on the global mobile wallet market has been segmented and sub-segmented based on the type, mode of payment, technology, industry vertical, and region.

By Type                         

• Proximity Type      
• Remote Type         

By Mode Of Payment               

• Remote    
• NFC Payment        

By Technology                            

• QR Code  
• Near Field Communication               
• Text-Based/ Short Message Service              
• Digital Only             

By Industry Vertical                  

• Hospitality And Transportation      
• Media And Entertainment
• Energy And Utilities             
• IT And Telecom     
• Healthcare              
• Retail         
• Education
• Government And Defense
• Financial Services 
• Banking 
• Insurance              
• Other Verticals   

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa