The global mobile augmented reality market size is expected to reach USD 94.19 billion by 2029 from USD 14.54 billion in 2024, registering a CAGR of 45.3% during the forecast period.
Augmented Reality is a mobile application that complements built-in components in a mobile phone and delivers reality-based services and functions. It integrates digital information with the physical environment by adding graphics, sounds, multimedia, and haptic feedback. This technology requires hardware components such as processors, sensors, displays, and input devices to process the information and provide a live experience.
In contrast, the healthcare industry performs surgeries with reality-augmented applications to reduce interventions and implement virtual-aided platforms for remote patients. Also, rapid growth is seen in e-commerce, where consumers use AR technology to try out products. Further, the surge in the tourism sector owing to the ready availability of information about hotels, restaurants, and flights is driving the growth of the mobile augmented reality market.
The gaming industry will witness rapid growth due to the adoption of AR technology in game development. The technology offers an interactive experience in real-time and easily runs on portable gaming devices, tablets, and smartphones. Thus, the industry will offer great opportunities and contribute to the mobile augmented reality market expansion. Other industries, such as education, retail, tourism, e-commerce, military, entertainment, and manufacturing, also provide huge opportunities for mobile AR. Further, Brands and marketers use AR technology to boost their sales using mobile AR apps. These factors are creating lucrative opportunities to expand the mobile augmented reality market.
Limited user interfaces affecting the navigation performance of apps are majorly hampering global market growth. The smartphone offers a limited screen size and user interface. This limited access will affect the quality of augmented reality-featured navigation in the case of tourism apps and gaming ability in gaming apps. Also, the user interface in mobile systems is a bit complex compared to monitor-based AR. These factors restrain the mobile augmented reality market. Several AR apps cannot secure user identity and privacy due to inconsistencies in AR programming. As a result, consumers are resisting the adoption of technology. This is also a potential restraining factor for the mobile augmented reality market.
Global Mobile Augmented Reality Market Size (2024 to 2029)The global mobile augmented reality market size is expected to reach USD 94.19 billion by 2029 from USD 14.54 billion in 2024, registering a CAGR of 45.3% during the forecast period. Augmented Reality is a mobile application that complements built-in components in a mobile phone and delivers reality-based services and functions. It integrates digital information with the physical environment by adding graphics, sounds, multimedia, and haptic feedback. This technology requires hardware components such as processors, sensors, displays, and input devices to process the information and provide a live experience. MARKET DRIVERSThe rise in the adoption of mobile AR technology is majorly driving global market growth. For example, in instances such as in the education sector, schools and colleges are changing their traditional teaching method by using AR applications.In contrast, the healthcare industry performs surgeries with reality-augmented applications to reduce interventions and implement virtual-aided platforms for remote patients. Also, rapid growth is seen in e-commerce, where consumers use AR technology to try out products. Further, the surge in the tourism sector owing to the ready availability of information about hotels, restaurants, and flights is driving the growth of the mobile augmented reality market. The gaming industry will witness rapid growth due to the adoption of AR technology in game development. The technology offers an interactive experience in real-time and easily runs on portable gaming devices, tablets, and smartphones. Thus, the industry will offer great opportunities and contribute to the mobile augmented reality market expansion. Other industries, such as education, retail, tourism, e-commerce, military, entertainment, and manufacturing, also provide huge opportunities for mobile AR. Further, Brands and marketers use AR technology to boost their sales using mobile AR apps. These factors are creating lucrative opportunities to expand the mobile augmented reality market. MARKET RESTRAINTSLimited user interfaces affecting the navigation performance of apps are majorly hampering global market growth. The smartphone offers a limited screen size and user interface. This limited access will affect the quality of augmented reality-featured navigation in the case of tourism apps and gaming ability in gaming apps. Also, the user interface in mobile systems is a bit complex compared to monitor-based AR. These factors restrain the mobile augmented reality market. Several AR apps cannot secure user identity and privacy due to inconsistencies in AR programming. As a result, consumers are resisting the adoption of technology. This is also a potential restraining factor for the mobile augmented reality market. REPORT COVERAGE
SEGMENTAL ANALYSISGlobal Mobile Augmented Reality Market Analysis By ComponentBased on Components, the Hardware segment is expected to record the highest market revenue during the forecast period. To cater to the increasing demand for AR devices across industries, companies like Google LLC, Apple Inc, Microsoft Corporation, and others are developing advanced products. This is driving the mobile augmented reality market. The Software segment contributes a good market share during the forecast period. Owing to the rise in demand for smartphones, market players are focusing on upgrading smartphones, tablets, and computers by integrating AR software. The demand for AR deployments in smart devices drives the mobile augmented reality market. Global Mobile Augmented Reality Market Analysis By Device TypeBased on device, the tablet segment is forecasted to hold the largest market revenue. The Tablet- installed AR apps are widely used and are increasing the size of the mobile augmented reality market. It is preferred due to the screen size, multiple windows, and easy navigation. Based on the Device, Personal Digital Assistants (PDAs) segment, there is significant growth in market revenue during the forecast period. Now, all market players are providing AR-installed smart devices to support consumers' daily tasks. The AR-PDA will provide personalized user interaction with dedicated annotations to accomplish the tasks. These features are contributing to the mobile augmented reality market expansion. Global Mobile Augmented Reality Market Analysis By ApplicationBased on the Application, the Consumer segment records the largest market revenue during the forecast period. The E-commerce and entertainment sectors contribute to the growth of the mobile augmented reality market. Several factors drive the market, like superimposing virtual images and 3D imaging. Healthcare recorded significant growth in CAGR during the forecast period. In Health care, reality-augmented instruments are developed to perform fewer intervention operations and check remote patients. These new technologies are driving the growth of the mobile augmented reality market. REGIONAL ANALYSISBased on region, the Asia-Pacific is projected to grow with the largest market share during the forecast period. The booming automotive, manufacturing, gaming, and entertainment industries are fuelling the market's growth in the Asia-Pacific region. Further, the increase in usage of AR technology through smartphones, tablets, and other smart devices and growing consumer applications in India, China, and Japan has boosted the mobile augmented reality market growth. Increased investments and rapid adoption of AR technology in this region have boosted market growth. In addition, with growing urbanization, countries like U.S. and Canada are keen on adopting AR technology to support the daily tasks of consumers. The aforementioned factors are driving the mobile augmented reality market. KEY PLAYERS IN THE GLOBAL MOBILE AUGMENTES REALITY MAETCompanies playing a leading role in the global mobile augmented reality market are Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude and Marxent Labs. RECENT HAPPENINGS IN THE MARKET
DETAILED SEGMENTATION OF THE GLOBAL MOBILE AUGMENTED REALITY MARKET INCLUDED IN THIS REPORTThis research report on the global mobile augmented reality market has been segmented and sub-segmented based on the component, device type, application, and region.By Component
By Device Type
By Application
By Region
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Based on Components, the Hardware segment is expected to record the highest market revenue during the forecast period. To cater to the increasing demand for AR devices across industries, companies like Google LLC, Apple Inc, Microsoft Corporation, and others are developing advanced products. This is driving the mobile augmented reality market.
The Software segment contributes a good market share during the forecast period. Owing to the rise in demand for smartphones, market players are focusing on upgrading smartphones, tablets, and computers by integrating AR software. The demand for AR deployments in smart devices drives the mobile augmented reality market.
Based on device, the tablet segment is forecasted to hold the largest market revenue. The Tablet- installed AR apps are widely used and are increasing the size of the mobile augmented reality market. It is preferred due to the screen size, multiple windows, and easy navigation.
Based on the Device, Personal Digital Assistants (PDAs) segment, there is significant growth in market revenue during the forecast period. Now, all market players are providing AR-installed smart devices to support consumers' daily tasks. The AR-PDA will provide personalized user interaction with dedicated annotations to accomplish the tasks. These features are contributing to the mobile augmented reality market expansion.
Based on the Application, the Consumer segment records the largest market revenue during the forecast period. The E-commerce and entertainment sectors contribute to the growth of the mobile augmented reality market. Several factors drive the market, like superimposing virtual images and 3D imaging.
Healthcare recorded significant growth in CAGR during the forecast period. In Health care, reality-augmented instruments are developed to perform fewer intervention operations and check remote patients. These new technologies are driving the growth of the mobile augmented reality market.
Based on region, the Asia-Pacific is projected to grow with the largest market share during the forecast period. The booming automotive, manufacturing, gaming, and entertainment industries are fuelling the market's growth in the Asia-Pacific region. Further, the increase in usage of AR technology through smartphones, tablets, and other smart devices and growing consumer applications in India, China, and Japan has boosted the mobile augmented reality market growth.
Increased investments and rapid adoption of AR technology in this region have boosted market growth. In addition, with growing urbanization, countries like U.S. and Canada are keen on adopting AR technology to support the daily tasks of consumers. The aforementioned factors are driving the mobile augmented reality market.
Companies playing a leading role in the global mobile augmented reality market are Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude and Marxent Labs.
In 2023, Magic Leap announced its Magic Leap 2 headset could support Open XR, an open platform for developers. It reassured its commitment to building an open and accessible augmented reality (AR) ecosystem.
In 2021, Qualcomm confirmed the acquisition of Wikitude, a provider of augmented reality (AR) software development kit (SDK), for an undisclosed sum. This acquisition enables Qualcomm to build more sophisticated and immersive AR solutions for their platforms.
By Component
By Device Type
By Application
By Region
Frequently Asked Questions
The key drivers include the widespread adoption of smartphones, advancements in AR software and hardware, increased investment in AR technology by major companies, and the growing use of AR in various sectors such as gaming, retail, healthcare, and education.
Major applications of Mobile AR include gaming, retail (virtual try-ons and product visualization), education (interactive learning experiences), healthcare (surgical simulations and diagnostics), real estate (virtual property tours), and tourism (interactive guides and historical overlays).
In the retail industry, Mobile AR is used for virtual try-ons of clothing and accessories, enabling customers to see how products look on them without physically trying them on. It is also used for product visualization, allowing customers to place virtual furniture in their homes to see how it fits and looks before making a purchase.
The future outlook for the Mobile AR market is highly positive. With ongoing technological advancements, increasing investments, and expanding use cases across various industries, the market is poised for substantial growth. The integration of AR with other emerging technologies like 5G and AI is expected to further enhance its capabilities and adoption.
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