Mobile Apps and Web Analytics Market

Global Mobile Apps and Web Analytics Market Size (2024 to 2032)

The global mobile apps and web analytics market was worth USD 11.34 billion in 2023. The global market is predicted to reach USD 13.38 billion in 2024 and USD 50.29 billion by 2032, growing at a CAGR of 18% during the forecast period.

Mobile analytics solutions help identify meaningful patterns in data generated exclusively from mobile sources such as mobile apps, mobile platforms, and mobile internet browsing. In the current market scenario, various organizations use the term mobile analytics to describe different types of data discovery. The retail sector, especially e-commerce operations, is expected to be the top demand for web analytics solutions, followed closely by the banking sector. The growing demand for automation in the BFSI industry and the efforts of e-commerce companies to create personalized shopping experiences are expected to generate huge revenue globally in the mobile apps and web analytics market.

MARKET DRIVERS

The global mobile applications and web analytics market is fuelled by the growing adoption of advanced analytics tools for business advertising to achieve better growth, happier customers, and better ROI.

In addition, the growing need for advanced technologies to collect accurate statistical data is expected to drive the demand for analysis tools worldwide. This is mainly due to the fact that web analytics collects authentic and accurate data with a focus on sustainable and results-oriented tasks. In addition, the continued growth of the e-commerce industry is also accelerating the demand for mobile applications and web analysis tools to analyze consumer preferences regarding different products. Factors such as the modernization of marketing and an increasing move towards data-driven businesses are expected to drive the worldwide market during the forecast period.

Mobile devices are estimated to be responsible for over 72% of Internet traffic and are proliferating. This has attracted many end-user industries, especially the retail industry, to make mobile devices an essential platform for marketing. Retailers are using mobile as an essential marketing platform. The retail industry, especially e-commerce operations, is expected to be the primary source of demand for web analytics solutions. The efforts of e-commerce companies to create personalized shopping experiences are expected to generate massive revenue in the global mobile apps and web analytics market.

With the advancement of Internet infrastructure in the country, the sectors will grow even more tremendously, providing an excellent opportunity for local providers.

Cities like Delhi, Mumbai, Bangalore, and Hyderabad are emerging as significant hotspots for e-commerce and mobile analytics solutions focused on retail. According to Tableau's 2019 retail analytics trends, the entire retail industry is moving from product-centric to customer-centric, requiring custom measurements. Therefore, there is a large margin for the market in the industry. Additionally, in the current market scenario, mobile advertising is responsible for the majority of digital advertising around the world. It is estimated that in countries like the United States, which experience high mobile phone and internet penetration, mobile advertising is expected to account for at least 70% of total digital advertising spend.

MARKET RESTRAINTS

The open-source platform, data privacy concerns, strict regulations, and lack of skilled professionals are expected to hamper the growth of this market globally. The complexity of data synchronization is expected to slow the market growth.

Impact of COVID-19 on the Global Mobile Apps and Web Analytics Market

The COVID-19 outbreak has demonstrated the absolute need for data and how analytics has a crucial role in managing the pandemic. As businesses fight for sustainability and survive the impact of this pandemic, significant opportunities can be seen for providers of mobile applications and web analytics. Notable efforts are underway to take advantage of advanced analytics to understand the real-time pandemic scenario through mobile apps and web browsers worldwide. In addition, government, public authorities, and hospitals are using mobile apps and web analytics to communicate with people and educate them about actions to take during the pandemic. Media companies and stakeholders are also discovering new ways to engage with their viewers, and they have re-launched their business strategies and engaged with their viewers through social media.

REPORT COVERAGE

REGIONAL ANALYSIS

Depending on the region, the global market can be segmented into Europe, North America, the Middle East & Africa, South America, and Asia Pacific (APAC). Of these, the APAC is expected to raise at a higher CAGR during the outlook period. APAC constitutes important countries, such as China, India, Japan, and the rest of APAC, which are increasingly contributing to developing data analysis solutions in the market. Several industry verticals, including media and advertising, retail and e-commerce, healthcare and life sciences, and telecommunications and IT, are leading the race to adoption of cloud in the APAC region.

KEY PARTICIPANTS IN THE GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET

The major companies operating in the global mobile apps and web analytics market includes Microsoft (US), Google (US), Oracle (US), IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk ( US), MicroStrategy (US), AT Internet (France), Webtrends (US), ComScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics ( US), Qlik (US), Flurry (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US) and UXCam (US).

RECENT HAPPENINGS IN THE GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET

• In June 2020, IBM and Siemens teamed up to deliver a service lifecycle management solution. The solution combines the Siemens Xcelerator and IBM Maximo portfolio elements to improve product performance, maintenance, and operations continuously. The solution also enables OEMs to receive critical data on the field's performance, maintenance, and failure of assets.

• In June 2020, Teradata announced a series of enhancements to its as-a-service offerings for Teradata Vantage across public cloud providers Amazon Web Services (AWS) and Microsoft Azure. The new offering lets Teradata customers store data independently and only when needed. The offering enables Teradata cloud customers to match functionality and performance to various business requirements.

• In July 2020, Finastra and Microsoft Corp. announced a strategic multi-year cloud agreement to help accelerate the digital transformation of financial services.

DETAILED SEGMENTATION OF THE GLOBAL MOBILE APPS AND WEB ANALYTICS MARKET INCLUDED IN THIS REPORT

This report on the global mobile applications and web analytics market has been segmented and sub-segmented based on the component, platform, application, industry, and region.

By Component

• Software

• Services

By Platform

• Android

• iOS

• Windows

• Unity

• Amazon

• TvOS

By Application

• Marketing Analytics

• User Analytics

• Application Performance Analytics

By Industry

• Retail

• Construction

• Government And Utilities

• Transportation And Logistics

• Education

• IT and Telecommunications

• Media And Entertainment

• Others

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus