Mineral Fortification Market

Global Mineral Fortification Market Size (2024 to 2029)

As per our analysis report, the global mineral fortification market is expected to reach USD 155.52 billion by 2029 from USD 96.13 billion in 2024, growing at a compound annual growth rate (CAGR) of 10.10 % during the forecast timeline.

Mineral fortification is a process that is employed in food and beverages to add essential minerals such as iron, zinc, calcium, magnesium, and others to enhance and increase the nutritional value of these products and to help address mineral decencies. Mineral deficiencies are becoming a major public concern and a global crisis, affecting billions of people worldwide. Therefore, one can address this issue through the process of mineral fortification. By incorporating minerals, the nutritional value of the food can be increased cost-effectively. Fortified foods, beverages, and supplements are convenient and effective ways of getting minerals in our bodies. Therefore, by intake of specific minerals, manufacturers can improve the overall health and well-being of consumers, especially for people where there is a huge nutritional gap to address several health problems such as anemia, growth retardation, impaired cognitive development, and infectious diseases.

Global Mineral Fortification Market Drivers

The increasing prevalence of micronutrient deficiencies is one of the significant driving factors that is increasing the mineral fortification market share. According to WHO, almost 2 billion people are affected by malnourishment and deficiencies. These deficiencies contribute to various health implications, such as anemia, osteoporosis, and cognitive impairment. In response, the mineral fortification process became a powerful strategy to mitigate these deficiencies and enhance public health. Micronutrients such as iron, magnesium, zinc, calcium, and others are essential for the normal metabolic function of the body to maintain overall well-being and health. These deficiency leads to numerous health issues, especially impacting severely pregnant women, children, and the elderly. Therefore, the incorporation of fortification of minerals in staple foods and beverages will help in overcoming the deficiencies. This process will enable easy delivery of required nutrients to populations, particularly in areas where diverse diets are limited. Hence, integrating fortification in daily consumed products such as grains, dairy products, and condiments will increase the overall health of the consumers. Through the government, manufacturers can collaborate to improve the nutritional levels of the people.

There has been an increase in awareness and a shift in consumer attitude towards nutrition and maintaining overall well-being and health. This heightened awareness has caused an increase in the adoption of fortified foods and supplements since mineral fortification has become a convenient and effective strategy to address nutritional gaps and promote a healthier lifestyle as consumers are increasingly recognizing the importance of a balanced diet to prevent various health issues. The convenience of mineral-fortified products became a significant driver for the mineral fortification market. Moreover, the visibility of mineral fortification on food labels encouraged consumers to make informed choices.

Global Mineral Fortification Market Restraints

The acceptance of mineral-fortified foods is less due to the lack of awareness, as the concept of fortification is new. While all the benefits of mineral fortification are significant, the lack of awareness creates a challenge for the key players. Also, the lack of knowledge and the importance of essential nutrients in the diet further creates a constraint when adopting fortified foods and supplements. Along with this, the perception of consumers plays an important role; some consumers hold the misconception that fortified foods are processed and do not cause any benefits to overall health. Furthermore, the taste, texture, and appearance also impact the adoption of minerals fortified foods. Addressing these challenges requires an extensive approach that can limit the mineral fortification market share.

The mineral fortification market has a significant opportunity in the forecasted periods, as there is a growing awareness of health and overall well-being. This led to the adoption of mineral-fortified foods, beverages, and supplements by consumers. Therefore, to further expand the acceptance and visibility of the fortification process and its benefits, manufacturers can collaborate with healthcare professionals such as dietitians and the government to increase mineral fortification market share as healthcare professionals possess knowledge about nutrition and its impact on health. By partnering with the experts and government, mineral fortification manufacturers can access the larger consumer base. Furthermore, as healthcare professionals work closer with patients who need specific diets and minerals, the incorporation of fortified foods into the personalized diet will enhance the importance of fortified products. Thus, manufacturers can leverage these opportunities for mineral-fortified market expansion.

REPORT COVERAGE

This research report on the global mineral fortification market has been segmented and sub-segmented based on mineral type, application, and region.

Global Mineral Fortification Market By Mineral Type

• Calcium
• Iron
• Zinc
• Iodine
• Other Minerals

Based on the mineral type, the mineral fortification market is divided into calcium, iron, zinc, and iodine. The iron mineral type is ruling with the largest shares of the market as iron-deficiency anemia is a prevalent global health concern, especially in underdeveloped regions. IDA (iron deficiency anemia) is a major public health problem, and it affects an estimated 2 billion people globally; with the help of mineral fortification, iron can be easily incorporated into staple foods like cereals, flour, and rice. The zinc segment is next in leading the dominant shares of the market owing to an essential mineral that plays a role in several bodily functions, including immune function, wound healing, and cognitive development. Zinc deficiency is a major public health problem, affecting an estimated 1.5 billion people globally. Fortified foods are a good zinc source and can help address the zinc deficiency problem. The calcium segment is forecasted to have significant growth in the mineral fortification market. Calcium is essential for bone health, and it is important for muscle function and blood clotting. Fortified foods are a good source of calcium and can help to prevent calcium deficiency. The iodine segment is another segment that has a steady growth in the mineral fortification market. Iodine is essential for thyroid hormone production, and the thyroid is required for growth and development, and iodine deficiency leads to impaired growth.

Global Mineral Fortification Market By Application

• Food
• Beverage
• Dietary Supplement
• Animal Feed

Based on the application, the mineral fortification market is classified into food, beverage, dietary supplements, and animal feeds. The food application has the highest market share. Fortified foods are widely consumed by people of all ages, making them a convenient way to get the essential minerals that they need. It can be easily incorporated into various foods, such as bread, cereals, milk, yogurt, juice, and pasta. The beverage segment has the highest CAGR, owing to the increasing popularity of fortified beverages, such as fortified milk, fortified juice, and fortified water among consumers. Dietary supplements are seen to have significant growth in the forecasted period; the most common fortified dietary supplements include multivitamins, minerals, and herbal supplements. The animal segment has steady market growth. Animal feed is fortified with minerals to improve the health and productivity of livestock.

Global Mineral Fortification Market By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Based on the region, the mineral fortification market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The Asia Pacific region has the highest market share; the dominance of this region is due to the increasing prevalence of nutrient deficiency among the population. Also, the increasing awareness among governments led to the implementation of initiatives to mandate the fortification process in staple food with minerals. Europe's mineral fortification market is next in leading the dominant shares due to stringent emphasis on health and nutrition. Also, the growing economy further contributes to the expansion of mineral fortification by the government. North America has significant market growth, as there is an increasing awareness and the presence of a large number of food and beverage manufacturers, causing the rise in the usage of fortified foods. Latin America has steady market growth as there is a significant presence of the government to improve malnourishment and deficiencies in the public.

KEY MARKET PLAYERS

Major Key Players in the global mineral fortification market are Koninklijke DSM NV, Archer Daniels Midland Company, Pestell Nutrition Inc, BASF SE, Cargill Incorporated, Merck & Co. Inc., and DuPont de Nemours Inc.

RECENT HAPPENINGS IN THE MARKET

• In November 2021, Gadot Biochemical Industries, a leading manufacturer of nutraceuticals and food ingredients, is introducing a new fortification initiative where they will incorporate beneficial minerals such as calcium, magnesium, and potassium into plant-based milk alternatives.
• In November 2020, Unilever acquired SmartyPants Vitamins, a company from the United States that specializes in producing vitamins, minerals, and dietary supplements.