Middle East And Africa Water Enhancers Market

Middle East and Africa Water Enhancers Market Size (2024 to 2032)

The Middle East and Africa Water Enhancers Market is estimated at USD 0.15 billion in 2024 and is expected to expand at a CAGR of 9.60% to reach USD 0.31 billion by 2032. The growth of the market can be attributed to the increased disposable income and the urbanization of the region.

Enhanced water is a class of products that are marketed as water comprising ingredients such as synthetic or organic flavorings, additives, sweeteners, vitamins, and minerals. Most of the enhanced drinks are low in carbs compared to non-diet soft drinks.

Market Drivers

The significant driver of the Middle East and Africa Water Enhancers market is a rise in people's health consciousness, with a carbonated soft drink on the market being high in sugars. Obesity is one of the predominant issues in the area, so the majority of the population is trying to avoid it by using these alternatives. With the increased urbanization, there has been a tremendous rise in the disposable income in the region, and this acts as a significant driver of the Water enhancers market. The Middle East and Africa Water Enhancers market are also driven by the increased number of companies and the availability of various products.

Market Restraints

The availability of other liquids like carbonated soft drinks can act as a restraint for the Middle East and Africa Water Enhancers market.

Segmental Analysis

Middle East and Africa Water Enhancers Market By Product

• Flavored drinks
• Sports/Energy Drinks
• Fitness Drinks

Middle East and Africa Water Enhancers Market By Distribution Channel

• Hypermarket/Supermarket
• Online Channel
• Pharmacy
• Convenience Store
• Others

Out of these, the flavored drinks segment holds the majority of the market share in 2019, with over USD 30 million, as the perfect alternative to carbonated soft drinks. As many people want to have these drinks on a daily basis, this segment holds the largest market share in the Middle East and Africa Water enhancers market. Also, Fitness Drinks is expected to be the fastest-growing segment, with a CAGR of 12.9%.

Of these, the Hypermarket/Supermarket segment holds the majority of the market share in 2019, with over 60% due to the availability of multiple brands under the same roof. Many customers want to taste the flavor before actually buying the product, and the Hypermarkets offer this advantage over other segments.

Also, Online Channel is expected to be the fastest-growing segment, growing at a CAGR of 12.8%, which can be attributed to the penetration of smartphones. With increased penetration of smartphones and tight schedules of working-class people, many customers are now buying these products via an online channel, and this is a significant driver of the Middle East and Africa Water Enhancers market.

Middle East and Africa Water Enhancers Market By Region

•  KSA
• UAE
• Israel
• Rest of GCC countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• Rest of MEA

Out of these, Middle East nations hold the majority of the market share in 2019, with over 65%, owing to the increased number of private labels investing in this region. Also, this area is expected to continue to dominate the MEA region during the forecast period.

Key Players in the Market

Major key Players in the MEA Water Enhancers Market are Arizona Beverages USA, The Better Bottle Company, ICEE Co, Nestle, PepsiCo, Wisdom Natural Brands, Cott Beverages, Heartland LLC, GNC Live Well, Jel Sert, The Coca-Cola Company, and Kraft foods Inc

Recent Happenings in the Market

• The Skinny Girl Company recently introduced a new low carb drink additive. It is offered in Fuji apple, blueberry acai, pineapple coconut, and white cherry flavors. This has developed a new demand for sweet water enhancers with low-calorie content.