Middle East And Africa Tea Market

Middle East and Africa Tea Market Size

The tea market size in the Middle East and Africa was valued at USD 655 million in 2023. The regional market size is anticipated to be worth USD 990 million by 2032 from USD 690 million in 2024, growing at a CAGR of 4.73% from 2024 to 2032.

Tea is globally the most popular beverage obtained from Camellia sinensis plant leaves. It offers various health benefits owing to the presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids, resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, the presence of a small amount of caffeine makes tea a mild stimulant, preventing fatigue.

MARKET DRIVERS

The tea market in this region is majorly driven by the health benefits associated with consuming tea and the increase in awareness related to carbonated drinks among people. Moreover, the rise in disposable income, changes in the tastes of people, and the introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the regional market growth.

MARKET RESTRAINTS

However, an increase in the cost of raw materials due to unpredictable weather, a rise in the cost of agricultural inputs, and an increase in the trend of out-of-home coffee consumption are expected to limit the growth of the tea market.

On the basis of tea type, the green tea segment is the most lucrative segment of the Middle East and African tea market and possesses high market potential for investment, owing to the rise in demand and increase in awareness regarding the health benefits offered by it.

KEY MARKET PLAYERS

Some of the key tea market leaders are Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestle, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.

MARKET SEGMENTATION

This research report on the Middle East and Africa Tea Market is segmented and sub-segmented into the following categories.

By Type

• Green tea
• Black tea
• Fruit/herbal tea
• Others

By Packaging

• Plastic containers
• Loose tea
• Paper boards
• Aluminum tin
• Tea bags

By Distribution Channel

• Supermarkets
• Specialty stores
• Convenience stores
• Online stores
• Others

By Country

• KSA
• UAE
• Israel
• Rest Of GCC Countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• Rest Of MEA