The Middle East and Africa Quinoa Market expected to hit USD 4.26 billion in 2024 and USD 7.32 billion by 2029, rising at a CAGR of 11.45% during the forecast period.
Quinoa is a herbaceous annual plant that is grown as a grain crop mainly for its edible seeds. Since it is not grass, it is a pseudo-cereal but not a true cereal. Quinoa is closely related to the edible plant's spinach, beetroot, and amaranth which is another pseudo-cereal. Quinoa is a source of phosphorus, manganese, copper, magnesium, folate, fibre, zinc etc. which makes it one among of the healthy foods. Quinoa have several health benefits such as risk of type-2 diabetes, minimizing cardiovascular diseases, helps maintain cholesterol level, regulating blood sugar, reducing risk of various allergies etc. Quinoa is grown conventionally as well as organically. Quinoa is free of gluten which makes it popular in consumers who are health conscious which is propelling its demand in the Middle East and Africa market. Quinoa has various applications in food, pharmaceutical, cosmetics, a medical industry which is resulting in its growth of its demand.
The key driving factors of the Middle East and Africa Quinoa market are nutrient-rich properties and health benefits. Quinoa has high amounts of fibre and is a gluten-free product. Application of quinoa in food products such as bread, noodles, pasta etc. is growing which in turn is assisting quinoa to grow in the Middle East and Africa market. Rising demand for natural and organic products in cosmetic industry is gaining popularity which is driving Middle East and Africa quinoa market. Consumption of quinoa in breakfast food is rising due to its usage as an ingredient in breakfast foods which is one among the driving factors for growing demand of quinoa in Middle East and Africa market.
The market in this region is divided based on geography into Middle East and Africa regions. Factors such as health benefits offered by quinoa and growing consumption are expected to drive the market in this region.
Frequently Asked Questions
Key factors include rising health awareness, increasing demand for gluten-free foods, the popularity of plant-based diets, and quinoa’s nutritional benefits such as high protein and fiber content.
The growing vegan population is significantly boosting the demand for quinoa, as it is a rich source of plant-based protein, making it a popular alternative to animal-based products.
Quinoa seeds remain the most popular form due to their versatility in cooking, but quinoa flour and processed products like pasta and snacks are also gaining traction.
Health-conscious consumers are driving the market as they seek out nutrient-dense foods like quinoa, which is rich in protein, fiber, vitamins, and minerals, supporting the growth of the health food sector in the region.
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