The size of the Middle East and Africa Processed Superfruits Market is expected to be worth USD 2.59 billion in 2024 and grow at a CAGR of 3.43% from 2024 to 2029 to achieve USD 3.07 billion by 2029. Superfruit is a marketing term used to increase the sale of some special fruits that have extra nutritional benefits when compared to other fruits. Growth of the global processed superfruits market is expected to be driven by increasing demand for antioxidant-rich superfruits. Consumer inclination towards natural food products such as frozen fruits and an increasing demand for ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages is further likely to boost market growth. The multiple uses of super fruits for natural food coloring, natural food flavoring, and other purposes besides dietary food and functional ingredients is another key driver for the growth of the global processed superfruits market. However, high costs associated with the production, processing, and preservation of processed super fruits and a lack of consistency in terms of super fruit flavor are likely to pose challenges and restrict the growth of the processed superfruits market over the forecast period.
This research report on the Middle East and Africa Processed Superfruits Market is segmented and sub-segmented into the following categories.
Middle East and Africa Processed Superfruits Market - By Form:
The powder form is expected to dominate the market, followed by the liquid form.
Middle East and Africa Processed Superfruits Market - By Application:
Beverage applications account for a significant share of the market.
Middle East and Africa Processed Superfruits Market - By Region:
KEY MARKET PLAYERS:
Major Key Players in the MEA Processed Superfruits Market are Symrise AG, SunOpta Inc, Kerry Group plc, Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry Inc, PepsiCo, Inc, Dabur India Ltd, Uren Food Group Limited, and Frutarom Industries Ltd
Frequently Asked Questions
Key drivers behind the growth of the processed superfruits market in the Middle East and Africa include increasing consumer awareness of the health benefits associated with superfruits, rising disposable incomes, urbanization, and changing dietary preferences towards natural and functional foods.
The prospects for the processed superfruits market in the Middle East and Africa remain promising, fueled by increasing consumer demand for healthy and natural food products. Continued innovation in processing techniques, product formulations, and marketing strategies will drive market growth and expansion in the region.
Processing techniques for superfruits in the Middle East and Africa include dehydration, freeze-drying, pasteurization, and extraction methods such as juicing and pulping. These techniques help preserve the natural properties of the fruits while extending their shelf life and enhancing their versatility in food and beverage formulations.
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