The size of the Middle East and Africa Personalized Nutrition Market is expected to be worth USD 0.58 billion in 2024 and grow at a CAGR of 13.17% from 2024 to 2029 to achieve USD 1.07 billion by 2029. A significant factor driving the development of the Middle East and Africa customized sustenance showcase is expanded buyer mindfulness identified with wellbeing.
Nutrition and personal diet are perfectly suited to people's personal health goals. Personalized nutrition is the concept of designing food intake based on consumer requirements. Nutrition and personal diet are perfectly adjusted to the personal health goals of people. The individual sustenance approach depends on the possibility that redoing dietary exhortation or changing eating routines can essentially improve well-being and lessen the danger of sicknesses. The Middle East and Africa personalized nutrition markets have grown significantly in recent years with the increased consumer demand for a healthy lifestyle and food intake.
The increasing demand for specific tools such as applied solutions, genome test kits, and personalized nutrition programs is a key factor that is expected to drive growth in the Middle East and Africa's personalized nutrition market. Tailor-made and personalized diet adjustments, such as keto, paleo, and vegetable diets, are expected to increase the demand for tailored nutrition programs. The increased demand for personalized nutrition due to increased health awareness and the trend of digital solutions for health care and regional aging are some of the main factors that are supposed to contribute to the growth of the Middle East and Africa personalized nutrition market during the prognosis period. Due to changes in lifestyle patterns, consumers had to use the app for Middle East and Africa personalized nutrition. In addition, changing consumer trends, such as preferences for high-quality nutritional foods based on nutritional profiles, contribute to market growth by encouraging the development of a Middle East and Africa personalized nutrition. Additionally, the incidence of multiple disabilities has increased and the adoption of healthier lifestyles to improve health has increased. Factors such as inadequate nutrition, the prevalence of life disorders, and an increase in the elderly population promote retail sales of nutrition and health products in the Middle East and Africa personalized nutrition. This has automatically improved healthy eating habits and has recently led to retail sales of dietary supplements and functional foods, leading to an increase in the personalized nutrition market. Consumers are looking for data-driven and science-based nutritional solutions to meet increasingly specific health goals. Mechanical development is driving the requirement for personalization all around, including things like wellness and diet.
Furthermore, the region is characterized by an increase in the elderly population and the demand for dietary nutrition is expected to increase during the forecast period. They also support the growth of the Middle East and African personalized nutrition market. Additionally, integrating the patient's nutritional history with available scientific literature and genomic data will help develop a personalized approach to retailing products that promote health and wellness. Advances in metabolic profiling technology have allowed research into individual nutritional needs and, consequently, the development of personalized programs. These profiling technologies support the production and sale of functional food supplements and food compositions to promote health. Raising awareness of healthy food intake, expanding the adoption of tailored diet plans, and developing health data tracking devices provide attractive opportunities for key players to improve their business services. Additionally, there is a growing demand for protein supplements to control weight and improve sports performance. Therefore, food manufacturers have made significant investments in the manufacturing and retailing of the Middle East and Africa personalized nutrition products. Retail sales of nutrition and health products are increasing due to factors such as inadequate nutrition, the prevalence of life disorders, and the increase in the elderly population. Raising awareness of healthy food intake, increasing adoption of personalized diet plans, and developing health data tracking devices offer leading companies an attractive opportunity to improve their business services.
The significant expenses of sustenance projects and dietary enhancements are crucial factors that are supposed to upset the development of the MEA customized nourishment showcase. Regardless of the number of driving obstacles, for example, low shopper mindfulness, absence of logical research, and restricted selection of cutting-edge computational information-driven advancements, the requirement for a custom sustenance count foundation stays a significant test for the customized nourishment showcase during the conjecture time frame.
The market has developed essentially as of late because of changes in the way of life of individuals with attention to wellness and well-being. The market is expected to grow in 2020 even during the pandemic due to increased consumption of nutritional products to boost the overall immune system. The market is supposed to continue growth over the following years after recovering from the COVID-19 pandemic.
The Middle East and Africa (MEA) regions are foreseen to lead the growth of the personalized nutrition market in the next five years. The markets are classified by Israel, Saudi Arabia, and the UAE. Adopting a plant diet supports the development of new plant products such as mini beets, cauliflower rice, broccoli snacks, processed chickpea snacks, and recommended snacks for personalized nutrition promotion.
Major key Players in the Middle East and Africa Personalized Nutrition Market are Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), and Atlas Biomed Group Limited (UK)
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