Middle East And Africa Pea Protein Market

Middle East and Africa Pea Protein Market Analysis:

The Middle East and Africa Pea Protein Market is worth $ xx million in 2022 and is expected to grow to $ xx million by the end of 2028 with a compound annual rate of xx% between 2023 and 2028.

Product Description:

Pea proteins are derived from green and yellow peas which are used as protein supplements. Pea protein contains all the essential amino acids necessary for healthy body function. Improves blood circulation and calcium absorption, promotes metabolism, maintains healthy muscles, helps control weight, and regulates blood sugar. Pea protein is 100% vegan, lactose-free, and safe for people with allergies or sensitivity to dairy and eggs. Therefore, vegetarians and vegans prefer pea protein products to protein supplements derived from dairy products such as casein, whey protein, and eggs or meat. Pea protein has a variety of uses in the food and beverage industry. Rich in essential nutrients and high in amino acids, it has the advantage of having functional properties. They are classified according to their protein content in concentrates, isolates and textured peas. They are used in meat extenders, substitutes and the like.

Market Growth

Increasing demand for high-protein formulations among health-conscious consumers is expected to provide favorable opportunities for the Middle East and Africa Pea Protein market

Drivers

With the growing demand for plant protein based products around the region, major players are expanding their plant protein business along with developing new products in line with consumer trends. Increased consumption of healthy foods driven by changes in consumer preferences has contributed to the growth of the Middle East and Africa Pea Protein market. In addition, the products used in meat substitutes provide the necessary nutrition. As a result, many bogus seafood, chicken, and beef producers are increasingly adding legume-based protein ingredients to their formulas. Increased consumption of protein-fortified functional foods is expected to increase demand for products. The growing demand for protein supplements in food has led to the launch of new products by food and beverage companies, which is expected to have a positive impact on Middle East and Africa Pea Protein market growth. The Middle East and Africa market for pea protein ingredients is growing with the increasing demand for protein ingredients in a variety of end-use industries. One of the key factors contributing to the increased adoption of pea protein ingredients is the growing consumer awareness of the benefits of protein ingredients. Also, as consumers adopt a high-protein diet, sales of high-protein products are on the rise. Additionally, as consumers recognize pea protein as an alternative to animal protein, the demand for Middle East and Africa Pea Protein ingredients is increasing. In addition, the growing concern about lactose intolerance among people is increasing the demand for alternatives to the protein components obtained from milk and its derivatives. The Middle East and Africa Pea Protein market growth is expected to increase over the forecast period as awareness of consuming protein powder to promote bone health and muscle growth increases. The growing population of vegan consumers and the growing demand for affordable and sustainable protein powders are the main drivers of the Middle East and Africa Pea Protein market. The growing interest of the gym population in plant protein and the presence of similar functional properties between whey and pea protein is expected to increase the consumption of pea protein as a nutritional supplement. The Middle East and Africa Pea Protein market is looking for a boost as demand for meat substitute proteins increases as people abandon meat for health, environmental and animal rights reasons. The increasing number of people adopting a vegan or vegetarian diet is also helping the Middle East and Africa Pea Protein market. Vegan diets are still considered a niche concern but are expected to witness healthy growth for years to come. The various health benefits of pea protein act as catalysts for industrial growth. The Middle East and Africa Pea Protein market is also driven by consumers switching from soy to pea protein because it is a non-GMO product. The new innovations that are taking place in the industry are also contributing to Middle East and Africa Pea Protein growth.

Restraints

Middle East and Africa Pea Protein runs the risk of being replaced by alternative ingredients like soy, hemp, and whey. Increased consumption of whey protein due to various benefits, such as promoting muscle growth and easy digestion, has hampered the Middle East and Africa Pea Protein market growth as the use of pea protein has been restricted. Minimal amino acid availability, lack of community awareness, and high levels are key factors limiting the growth of the Middle East and Africa Pea Protein market.

Market Segments

By type, the Middle East and Africa Pea Protein market is segmented into pea protein isolate, concentrate, and texture. In 2021, the protein isolate segment had the largest Middle East and Africa Pea Protein market share. Pea Protein Isolate is derived from yellow peas that are treated by cold water filtration to significantly reduce or eliminate the fiber and starch content that occurs naturally within peas. The resulting powder maintains a nutritional profile containing at least 80% protein by volume equivalent to a standard whey protein concentrate.

By application, the Middle East and Africa Pea Protein market is segmented into meat expanders, bakery products and snacks, food and beverages, meat substitutes and other food applications. The meat substitutes segment is estimated to have the fastest CAGR from 2023 - 2028. The transition to a vegan diet has been driven by growing health problems such as obesity and diabetes. Animal husbandry has a notable impact on the planet's natural resources and is to some extent responsible for global warming.

Impact of COVID 19 on the Middle East and Africa Pea Protein Market

Rising COVID 19 cases in Middle East and Africa, coupled with strict government shutdown measures, could disrupt the food and beverage industry. Strict regulations and restrictions on transportation, trade, and social distancing measures can disrupt supply chains and lead to shortages of raw materials. Food and beverage is a labor-intensive industry and strict social distancing measures have the potential to affect productivity, limiting the food and beverage industry. However, the Middle East and Africa Pea Protein market is likely to be seen in the long term due to the spread of livestock and animal diseases. Positive changes in consumer perception of the use of vegetarian alternatives can drive industry trends.

Regional Analysis

Middle East and Africa Pea Protein is expected to become the fastest growing regional market during the forecast period due to increased consumption of nutrient-enriched functional foods. Increasing demand for allergen-friendly meat substitutes and sports and fitness supplements is expected to increase demand in Saudi Arabia, Iran, Iraq and South Africa. Favorable regulatory trends in Saudi Arabia and Africa aimed at the development of the agricultural industry will bring sufficient supply of raw materials to manufacturers. In addition, the growth of the hotel and restaurant industry and the growth of supermarket-focused retail chains are expected to play an essential role in increasing demand for products by stimulating the growth of the food and beverage industry.

Top Leading Company

Key players in the Middle East and Africa Pea Protein market include Cosucra Groupe Warcoing, Burcon NutraScience Corporation, Roquette Freres, Farbest Tallman Foods Corporation, Sotexpro, Shandong Jianyuan Group, Prinova Group LLC, Fenchem Yantai Oriental Protein, and Glanbia PLC.