Middle East and Africa Meat Substitutes Market by Product Type (Tofu-based, Seitan-based, TVP-based, Quorn-based, Tempeh-based and Others), Source (Wheat, Soy, and Mycoprotein), Category (Refrigerated, Frozen, and Shelf-Stable), and By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: June, 2024
ID: 9947
Pages: 135

Middle East and Africa Meat Substitutes Market Size (2024 to 2029)

The Middle East and Africa Meat Substitutes Market is expected at USD 100 million in 2024 and USD 160 million in 2029, growing at a CAGR of 10.20% during the forecast period.

Market Overview

Meat substitutes are considered alternative products to traditional meat that is almost similar in terms of flavor, visual appearance, texture, and final taste. Meat substitutes often comprise falafel, soy, legumes, extracorporeal meat, and soy protein, and consist of nutrients that have the appearance of meat. These alternatives are used in the form of frozen, chilled, and stable foods. After all, if it stands out from the meat, these things become more and more beneficial. These include the destruction of amino, one of the essential sources of protein. As people's awareness of prosperity grows, changes in diet plans, disease progression, and the need for meat replacement due to meet use, promoting meat replacement should keep pace with the basic developments around you. This part with a high development rate has priority over various lands and various arrangements.

Middle East and Africa Meat Substitutes Market Drivers

As health awareness increases, preference for the vegan diet increases, so market demand for meat substitutes in the MEA is expected to increase in the near future.

As the number of people living in the Middle East and Africa increases, the demand for various food products increases. The main alternative to meat consumed in this region is soy-based meat protein. Global campaigns and high vegetarian promotions also affect these countries, so consumers prefer vegetarianism. These substitutes are likely to replace meat products across the country, and some restaurants launch vegetarian menus and customize vegetarian foods according to the tastes of consumers who prefer meat products. Due to the nutritional and ecological aspects, the demand for plant-based meat substitutes is expected to increase exponentially, providing new means of growth for the Middle East and Africa Meat substitutes industry during the forecast period. The carbohydrate levels in vegan products are making them ideal for athletes. Vegan foods are rich in certain nutrients, help control weight, prevent certain types of cancer, reduce the risk of heart disease, and reduce various pain caused by arthritis. The rising consumer demand for vegan products and the increasing understanding of the health benefits of meat substitutes is making athletes turn towards these products.

Meat releases have proven to be more hazardous to the environment due to greenhouse gas emissions compared to plants. In addition, the latter is considered a healthy diet pattern these days due to its nutrient-rich and ecological characteristics. Soy-based meat protein is the main alternative to meat consumed in this country. Another driving force in the Middle East and Africa meat substitutes’ market growth is youth, who are exposed to the media and the Internet and are familiar with the latest dietary trends that promote the consumption of healthy and nutritious food.

Market Restraints

The main challenge in the Middle East and Africa meat substitutes market is that awareness of the environmental impact of meat is growing very gradually. Although many health and fitness forums document the benefits of meat substitutes, some of them disagree. Therefore, some target customers are hesitating to select meat substitutes. A steady increase in the number of innovative low-cholesterol meat products, such as lean meat from developed countries, limits the growth of the Middle East and Africa meat substitutes market.

This research report on the middle east and africa meat substitutes market has been segmented and sub-segmented into the following categories.

Middle East and Africa Meat Substitutes Market Analysis By Product Type

  • Tofu-based  
  • Seitan-based
  • TVP-based   
  • Quorn-based
  • Tempeh-based       

seitan-based which contains more sodium and protein than tempe and tofu, is expected to emerge as the fastest-growing product segment. Seitan is available in a variety of forms including pickled strips, molded bread, slices, and blocks. Tofu-based products are expected to emerge as the second-largest product segment, but the growth rate may be less than the tofu product segment. This is because regional consumption patterns for tofu and tofu-based products vary.

Middle East and Africa Meat Substitutes Market Analysis By Category

  • Refrigerated
  • Frozen
  • Shelf-stable

The frozen segment is likely to expand with the highest demand in the locale with the increasing consumer demand for ready-eat products and extended shelf life. The refrigerated segment also accounts for a notable portion of the total business.

Middle East and Africa Meat Substitutes Market Analysis By Source

  • Wheat
  • Soy    
  • Mycoprotein 

vegetable protein ingredients are best for replacing meat products. This is due to the high value of the protein along with the texture that improves the taste of the final protein. The soy protein market has the largest market share in the market due to the high protein content, which is in high demand for soy-based meat replacement products such as pork, beef, and chicken.

MEA Meat Substitutes Market Regional Analysis

  • UAE

  • Israel

  • KSA

  • South Africa

  • Egypt

Middle East and Africa Meat substitute market is divided into the United Arab Emirates, Saudi Arabia and others. Saudi Arabia has witnessed the growing demand for vegetable food options by young people. As public awareness of the environment, animal rights and health has increased, it has helped fuel the growth of this market. Along with this, there are around 12 vegan restaurants in the Middle East, which will help accelerate the growth of this market.

KEY MARKET PLAYERS

Major Key Players in the MEA Meat substitutes Market are

  1. Garden Protein International

  2. Amy's Kitchen

  3. ADM

  4. Meatless

  5. Nisshin OilliO Group

  6. MorningStar Farms

  7. DowDuPont

  8. Beyond Meat

  9. ingredients MGP

  10. Quorn Foods

  11. Sonic Biochem Limited

  12. VBites

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Frequently Asked Questions

What factors are driving the growth of the meat substitutes market in the MEA region?

Key factors driving the market include growing awareness about health and wellness, concerns over animal welfare, rising veganism and flexitarian diets, and government initiatives promoting sustainable food production.

What factors are driving the growth of the meat substitutes market in the MEA region?

Key factors driving the market include growing awareness about health and wellness, concerns over animal welfare, rising veganism and flexitarian diets, and government initiatives promoting sustainable food production.

What are the key challenges faced by the meat substitutes market in the MEA region?

The primary challenges include cultural preferences for traditional meat dishes, high product costs compared to regular meat, limited availability of diverse meat substitute options, and lack of awareness about plant-based diets in certain areas.

How are supermarkets and retail chains contributing to the growth of the MEA meat substitutes market?

Leading supermarkets and retail chains in the MEA region are increasing their shelf space for meat substitute products. Retailers like Carrefour, Spinneys, and Lulu Hypermarket have begun expanding their plant-based product ranges to cater to growing demand.

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