MEA Hair Loss Treatment Products Market

MEA Hair Loss Treatment Products Market Size (2024 to 2029)

The hair loss treatment products market in the Middle East and Africa is expected to record a compound annual growth rate (CAGR) of 2.53% from 2024 to 2029 and be worth USD 0.12 bn by 2029

The rise in hair-related issues among the young population is significantly driving the growth of the hair loss treatment products market in the MEA. Changing Lifestyles, high stress levels and subsequent hormonal changes are some of the major factors causing hair loss in young consumers. Also, the market is growing because of the increasing purchasing power of both men and women and their growing interest in spending on beauty products and treatments. Manufacturers and marketers are continuously improving their product portfolios while devising strategies to target conscious consumers by launching new products at affordable prices. The market is populated with hair loss treatment products at every price range to cater to a wide range of audience.

People nowadays are facing hair loss at an early age and resorting to hair loss treatment products has become a norm. The availability of online distribution channels and easy accessibility and affordability of hair treatment products like shampoo, conditioner, oil, foam, and others are significantly contributing to the MEA market growth. Moreover, Institutes like the National Alopecia Areata Foundation and the American Hair Loss Association are also working to raise awareness and provide hair regrowth solutions which are ultimately driving the growth of the market for hair loss treatment products.

Significant opportunities for hair fall treatment product companies lie in emerging countries. These markets provide a massive opportunity for these players. The trend is rapidly booming in these countries and competitors can gain an edge in these markets by strategically entering and catering to the target customers. Companies can tie up with local salons to help promote their products. There are many studies being conducted on the causes of this problem and the impact of this on various segments of the population- such as males facing more hair fall issues than females. This data can help companies customize gender and problem-specific products to target consumers.

On the other hand, hair loss treatment products and treatments are expensive which will eventually be a significant barrier to the market growth. Moreover, the growing occurrence of alternative hair loss treatments including hair gain supplements, hair transplantation and laser-based therapies will hinder the market growth rate for hair loss treatment products. The popularity of hair gain supplements has grown rapidly over the past years as people perceive these supplements as a better alternative than anti-hair-fall treatments. This could be a major deterrent in the hair loss treatment product market.

There are certain challenges that the market is facing. One of them is creating awareness among the population. There is a gap between the consumers and the companies that need to be filled, although social media marketing has mostly helped, marketing teams need to be more active and put in greater effort to make consumers aware of the available prospects. Some people are still concerned about using these products as they constitute chemicals, which could backfire the market growth. Good marketing and communication can resolve this challenge and turn it into a positive outcome. Another issue could be the supply chain in the rural areas. Online marketing and selling work well for the urban population but it is not the case with the non-urban population. Companies can work on this and expand their market.

Impact of COVID-19 on the MEA Hair Loss Treatment Products Market:

COVID-19 has impacted all the industries worldwide in some way or the other. The MEA hair loss treatment products market was also affected by the pandemic. People stopped visiting salons during lockdown and stayed at home most of the time. They were not very conscious about themselves, but the picture has changed upside down as things have gotten back to normal. People are now more concerned about their appearances more than ever. They are ready to spend money on how they look and also tend to purchase lots of beauty products. This trend is helping the hair loss treatment product market to grow significantly.

This research report on the MEA hair loss treatment products market has been segmented and sub-segmented into the following categories:

MEA Hair Loss Treatment Products Market - By Type of Disease:

• Alopecia Areata
• Cicatricial Alopecia
• Traction Alopecia
• Alopecia Totalis
• Alopecia Universalis
• Androgenetic Alopecia
• Others

Alopecia Areata has been leading with the highest share of the market for the past few years. The increasing women's population and rising concerns about hair loss are more likely to propel the demand for this segment to an extent.

MEA Hair Loss Treatment Products Market - By End-User:

• Homecare Settings
• Dermatology Clinics

MEA Hair Loss Treatment Products Market - By Sales Channel:

• OTC
• Prescription

OTC sales channel type holds the largest share of the market. Prevalence for the use of over-the-counter drugs, which are easily available at stores, is ascribed to promoting segment growth. 

MEA Hair Loss Treatment Products Market - By Country: 

• KSA
• UAE
• Israel
• Rest Of GCC Countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• Rest Of MEA

MEA region is projected to grow at a healthy CAGR over the course of the forecast period. According to the consumers, severe weather and desalinated water in countries like Abu Dhabi and Dubai are the main reasons for hair loss problems among the population. Moreover, there is an increasing demand for anti-hair fall hair care products such as conditioners, shampoos, and hair serums because hair fall is among the most concerning problems for women in the Emirates. Also, drinking tap water weakens hair in the United Arab Emirates, which leads to hair loss.

On top of that, the biggest exacerbating factor increasing hair-fall problems is the temperature and the weather conditions in the MEA region. Customers shampoo more regularly as a result of the hot weather and excessive perspiration which often strips the scalp of its natural oils and dehydrates it, leading to much faster hair fall.

KEY MARKET PLAYERS:

Sun Pharmaceutical Industries Ltd, Concert Pharmaceuticals, Hcell Inc., Histogen Inc., Merck & Co., Inc., Aclaris Therapeutics, Inc., Johnson & Johnson Services, Inc. and Glaxo Smith Kline Plc are some of the leading companies in the MEA hair loss treatment products market.