The Middle East and Africa Concentrated Juice Market is predicted to grow at a CAGR of 6.0% from 2024 to 2029 and the market size is expected to be valued at USD 5.27 billion by 2029 from USD 3.94 billion in 2024.
Stiff competition prevails in the Middle East and Africa juice concentrate market and based on product differentiation few companies are gaining competitive advantage over others. Launch of new products with respect to taste and flavor is what companies in this market are focused on to steal a march from their competitors. Increasing demand for convenience food & beverages, health consciousness of people in the developing regions, and the use of juice concentrates as a substitute for sweets in the bakery & confectionery industry are some of the major driving factors for this market.Growth in demand for NFC (not from concentrates) juices is a restraint faced by the market players. NFC juices are considered to be premium juices and are priced higher when compared to juices, which has influenced the buyer’s preference toward consumption of NFC juices over juices made from concentrate.
Vegetable Juice Concentrates are further sub-segmented into Carrot, Cucumber, Tomato, Onion & garlic, among others (spinach, beetroot, and ginger). Fruit concentrates accounted for a larger market share in 2015, and it is also projected to have a larger share during the forecast period due to the demand for healthy beverages which have led to the demand for higher yield for fruit juice concentrates. Fruit juice concentrates, such as apple concentrates and pear concentrates, are used as sugar substitutes in the bakery & confectionery industry, in the production of cakes, cookies, and pastries.
By application, the market is sub-segmented into Beverages, Soups & sauces, Dairy, Bakery& confectionery, and others (baby food, dessert, and sweet & savoury snacks). Beverages accounted for the largest share of the juice concentrates market in 2023. Beverages have several applications, such as in energy drinks, juices, tea, and smoothies, and are available in different forms such as frozen, crystallized, or liquid. The beverage industry is growing in the Middle East and Africa and therefore the demand for fruits and vegetables for the production of new and innovative beverages is increasing.
By ingredients, the market is segmented into Single Fruit/Vegetable Concentrates and Multi-Fruit/Vegetable Concentrates. The multi-fruit/vegetable concentrate segment accounted for a larger share in 2015. Consumers’ desire to live an active and healthy lifestyle is one of the major drivers for the growth of the market. Regions, such as North America and Europe, have favourable markets for multi-fruit/vegetable concentrates.
By brand the market is categorized into Archer Daniels Midland Company, Agrana Investment Corp., Sunopta, Inc., Ingredion Incorporated, and others.
By form, the market is categorized into Clear Concentrate, Powdered Concentrate, and Frozen Concentrate.
SkyPeople Fruit Juice Inc., Archer Daniels Midland Co., Dohler Company, Diana Food, AGRANA Group, SVZ International B.V., Sunopta Inc., The Ciatti Company, Kanegrade Limited are some of the notable companies in the Middle East and Africa Concentrated Juice market.
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