Middle East And Africa Cocktail Market

Middle East and Africa Cocktail Market Size (2024 to 2032)

The Middle East and Africa Cocktail Market is worth USD 0.06 billion in 2024 and estimated to be growing at a CAGR of 11.46%, to reach USD 0.15 billion by 2032.

Cocktail is the mixture of two or more beverages, at least one among them containing alcohol. When a mixed drink includes only a mixer and a distilled spirit, such as fruit juice or soda, it is a highball. When a cocktail contains only a liqueur and a distilled spirit, it is a duo and when it adds a mixer, it is called trio. Additional ingredients utilized can be sugar, milk, cream, honey, and various herbs. The beverages which are used in the preparation of cocktail are usually among gin, vodka, whiskey, brandy, tequila, cachaça and rum. Cocktails vary in the ingredients present in them from one region to another. Two creations can also have the same name but taste can be very different because of differences in the preparation of drinks.

Market Drivers 

Growth in cocktail consumption due to rise in change in lifestyles and growing disposable incomes drive the growth of the market. Also, availability of botanical & vegetable cocktails is the key driver of the Middle East and Africa cocktail market. Deep-rooted cocktail culture in some countries and higher cocktail consumption rate are expected to provide opportunity for growth to market players.

Market Restraints

However, since excessive drinking can cause heart and liver damage, depression and cancer development, the growth of this market is restrained.

SEGMENTAL ANALYSIS

Middle East and Africa Cocktail Market By Type

• Short drink
• Long drink

Long drink segment is expected to have the largest share in the segment.

Middle East and Africa Cocktail Market By Application

• Backyard BBQ
• Wedding ceremonies
• Cocktail party
• Other applications

Middle East and Africa Cocktail Market By Distributin channel

• Bars and restaurants
• Supermarkets and hypermarkets
• Convenience Stores
• Online retail

Middle East and Africa Cocktail Market By Region

• KSA
• UAE
• Israel
• rest of GCC countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
•  Rest of MEA

Factors such as rising consumption of alcohol and growing disposable incomes is expected to drive the market growth in the region.

Key Players in the Market

Major Key Players in the MEA Cocktail Market are Bols, Captain Morgan, kitchn, Siam Winery Co. Ltd, Cointreau, Belvedere, Rio Wine, Snake Oil Cocktail Company, Miami Cocktail Co, and Bombay Sapphire