The size of the Middle East and Africa cider market is expected to be worth USD 0.29 billion in 2024 and grow at a CAGR of 1.86% from 2024 to 2029 to achieve USD 0.32 billion by 2029.
Cider is a type of alcoholic beverage based on the fermented juice of apples. The variety of apple best suited for making it is the aptly named cider apple though other types of apples work as well. Cider alcohol content varies from 1.2% to 8.5% or more in traditional English ciders, and 3.5% to 12% in continental ciders. Ciders are available in a bunch of flavors and are also classified from dry to sweet. Their appearance ranges from cloudy with sediment to even a crystal clear version. The color changes are due to the differences in fermentation processes and also due to the choice of apples. Modern-day ciders are very similar to sparkling wines in appearance although the traditional varieties are still produced and then tend to be darker.
The growth of the cider market is mainly driven by innovative new flavors and appealing marketing strategies. Manufacturers are trying to create a market for ciders as a healthier alternative to other alcoholic beverages. The packaging of cider is also an important driver with bottles of different sizes and shapes being introduced to attract customers. Consumers are also moving away from conventional beverages and are willing to try out new products and this is yet another driver for the market. As for the restraints in the market, cultural differences play a major role in hindering its consumption and most people still consider it as an apple drink rather than an alcoholic beverage.
Based on geography, the Middle-East and Africa market is analyzed under regions of the Middle-East and Africa. The major countries in the region are the UAE, Saudi Arabia, Qatar, Egypt, and South Africa. The region is the smallest market globally with a growth rate that is also below average.
Key Players In Middle East And Africa Cider Market Are Aston Manor Brewery, C&C Group Plc, Carlberg A/S, Distell Group, Halewood International Holdings Plc, Heineken UK Ltd, SABMiller Plc, Carlton & United Breweries Limited, The Boston Beer Company Inc.
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