The size of the MEA Champagne market is estimated to reach USD 0.43 billion by 2029 from USD 0.36 billion in 2024, growing at a CAGR of 3.33% from 2024 to 2029.
Champagne is a product produced from grapes that are grown in the Champagne region of France. The grapes that are used are very specific such as Pinot Noir, Pinot Meunier, and Chardonnay. These grapes are fermented to make wine that contains about 9% of alcohol by volume. Champagne is also known as sparkling wine and is strictly regulated by Comité Champagne of France. Various wine-producing country produces sparkling wine similar to champagne, but any other wine which might resemble champagne cannot be sold or labeled as champagne. All champagnes are sparkling wine, but all sparkling wines are not champagne. Grapes that are grown according to the appellation rules are only allowed to make champagne.
The rising economic growth in developing economies has been a key factor driving the growth of the Middle East and Africa champagne market in recent years. The growing acceptance for consumption of alcohol in the cultural beliefs of consumers Is further aiding the market growth. Bars and lounge are those businesses which are specialized in selling a variety of alcoholic drinks that patrons can consume onsite in a social environment. More often than not, bars cater to an affluent clientele, offering expensive “premium” champagne. Many lounges also offer a wide variety of inexpensive flavored champagne, which have become increasingly popular among those who for social gathering. The above-mentioned factors are resulting in increased penetration of the bars and lounge culture which in turn is boosting the growth of the champagne market. Availability of a wide variety of flavored champagne is resulting in increasing consumer base and this is expected to fuel market growth over the forecast period. Introduction of flavors such as candy, fruit, and nutty etc. has been leading to an increasing number of individuals consuming champagne.
Black pinot noir and Pinot Meunier are the primarily used grapes for champagne making but a few white Chardonnay grapes are also used. On the basis of type, the market is segmented into prestige Cuvee, Blanc de Noirs, Blanc de Blancs and rosé champagne.
Supermarkets/hypermarkets are anticipated to hold a relatively high share in the champagne market. Online stores also have a significant contribution to the growth of the champagne market over the forecast period.
Fruity flavor segment can further be segmented into apple, pear, citrus, strawberry, nutty, cream, and vanilla. Nutty-flavored champagnes are the most common of the old-world champagnes. The most popular style of champagne today is the Brut. Brut Champagne is considered as dry champagne and has a dry taste, with very low sugar levels.
Based on geography, the Champagne market is segmented into Middle East and Africa. Europe accounted for the largest share of the market in terms of revenue.
Moët Hennessy USA, LANSON-BCC, Vranken - Pommery Monopole, Champagne Laurent-Perrier S.A.S, Pernod Ricard, Rémy Cointreau, Centre Vinicole Champagne Nicolas Feuillatte, Martel, Louis Roederer, Taittinger are some of the notable companies in the MEA Champagne market
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