The caffe latte market size in the Middle East and Africa is anticipated to grow at a CAGR of 2.55% from 2024 to 2029.
A latte is a type of coffee drink made using steamed milk and espresso. There are several variants for making this by replacing coffee. The alternatives to coffee include matcha or turmeric, masala chai, and other types of milk substitutes such as soy milk or almond milk. It is also known as wet cappuccino in certain regions. This Italian-origin beverage is very popular in Europe and is a part of their breakfast for many years. It is similar to cappuccino except the milk foam is thin in a latte. Iced Latte is rapidly gaining popularity among people, especially among young patrons of coffee beverages. Latte even plays a minor role in defining the politicians of some countries.
The rapidly growing urban population and increasing popularity of coffee beverages among young people are the major factors driving the Caffe Latte market. Availability of Caffe Lattes in almost all coffee shops and restaurants, the presence of large numbers of loyal consumers of latte, new and exotic variants such as almond milk and masala chai, and the rising population with disposable incomes are propelling the Caffe Latte market.
However, high prices of lattes and less penetration in rural populations are restraining the growth of the caffe latte market in the Middle East and Africa.
Based on product, the traditional style cappuccinos segment is predicted to account for the largest market share in the MEA Caffe latte market during the forecast period. However, flavored cappuccino and iced cappuccinos are rapidly gaining popularity among consumers.
The Middle East and Africa region accounted for a moderate share of the worldwide market in 2023. However, this regional segment is expected to gain momentum and register steady growth during the forecast period owing to the increasing consumption of caffe lattes and the rapidly spreading food chains throughout the continent.
Companies playing a notable role in the Middle East and Africa caffe latte market include Starbucks, Brad Barry Company, Innovative Beverage Concepts, Inc., Vita Coco, Weebly, Dunkin Donuts, Aroma Espresso Bar, Baristas and Café Coffee Day.
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