The Middle East and Africa Brown Rice Market is expected at USD 650 million in 2024 and estimated to be growing at a CAGR of 3.22%, to reach USD 760 million by 2029.
Rice is one of the chief staple food, consumed across the world by more than half of the total world’s populace. Rice is produced and milled globally, yet the majority percentage of the total rice produced is consumed in the regions where it is produced. Most of the rice produced and consumed in Asia and Central-Asian countries like India, Pakistan, and Thailand accounts for approximately 90% of world rice production. Due to the high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production.The Middle East and Africa Brown Rice market is driven by the growing health consciousness and the rising number of mergers and acquisitions and the strategic collaborations between companies coupled with the increasing investment of vendors to maintain a steady supply of rice. The introduction of new products and flavors has also contributed to the growth of the market.
Long
Medium
Short length brown rice
Sweet brown rice
Brown basmati rice
UAE
Israel
KSA
South Africa
Egypt
The market has been geographically segmented into the Middle East and Africa. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, rising demand among the populace with dispensable incomes and the anticipated growth of demand, are set to help the growth of the market.
T.K. Ricemill
Asia Golden Rice Co.,Ltd.
Daawat
Shiva Shellac And Chemicals
Amira Nature Foods Ltd.
Chandrika Group of Mills
Riviana Foods Inc.
Ebro Foods
Agistin Biotech Pvt. Ltd.
SunFoods, LLC
Frequently Asked Questions
Key factors include a growing awareness of the health benefits of brown rice, such as its high fiber content and nutritional value, along with the increasing prevalence of lifestyle diseases like obesity and diabetes, which encourage healthier eating habits.
The main challenges include limited consumer awareness in certain rural areas, price sensitivity, and competition from cheaper white rice varieties, which are more commonly consumed in the region.
The most popular product types include long-grain brown rice and organic brown rice, both of which are favored for their health benefits. Pre-cooked and ready-to-eat brown rice products are also gaining popularity, especially among urban consumers.
The key distribution channels include supermarkets, hypermarkets, online stores, and specialty organic food stores. E-commerce has grown rapidly, especially in urban areas, offering convenience to health-conscious consumers.
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