The bread improvers market size in the Middle East and Africa was valued at USD 190 million in 2023. The size of the regional market is estimated to grow at a CAGR of 4.01% from 2024 to 2032 and be worth USD 270 million by 2032 from USD 200 million in 2024.
Bread improvers are commonly a blend of crude fixings comprising wheat flour, catalysts, and emulsifiers. Bread improvers, otherwise called batter improvers, are ordinarily utilized in the creation of pastry kitchen items, including bagels, crusty bread, rolls, toast, pizza bases, tortillas, croissants, different grains, brioche, and so on. Bread improvers significantly improve the processability, usefulness and quality of the mixture, streamlining the bread-making process. Bread improvers are generally utilized in industry, craftsman pastry shops, and bakers to create items that produce matured yeast steadily. Bread improvers likewise control all vulnerabilities, for example, making normalized quality results, changes in temperature, and work to help dough mix during the bread creation procedure.
The trend among consumers seeking healthier, more diverse and valuable bread products has shaped the growth prospects of the Middle East and Africa Bread Improvers market. Increased awareness of the health benefits of consuming bread-enhancing products is expected to drive growth during the forecast period. Increased consumption of baked goods, continuous innovation in the manufacturing process, and increased demand for organic bread are key factors driving growth in the MEA market due to health concerns. The increase in disposable income and the change in living standards are factors that are expected to support the growth of the Middle East and Africa Bread Improvers market. However, there are enormous opportunities to advance organic bread with minimal chemicals and use enzymes instead of emulsifiers to reduce production costs. Large intakes of bread and bakery-related items, innovative bread product offerings from bakery manufacturers, and increased demand for prepared foods are some of the major trends affecting the growth of the Middle East and Africa Bread Improvers market. Manufacturers introduce a variety of fortified and tasty bread, especially in developed countries. Besides, by expanding the timeframe of realistic usability of heated merchandise, industry players are effectively assisting with decreasing food squander. The growth of fast food chains around the world has increased the consumption of other bread products, such as bread and rolls.
Consumers choose bakery products made with high-quality ingredients and organic ingredients. This increases the demand for organic bread improvers and promotes the growth of the Middle East and Africa Bread Improvers market. Another important factor is the increasing consumer demand for various types of bread. The main action of the bread improver is to improve the rheological and fermentation properties. Strengthening the rheological and fermentation properties increases the handling, resistance, extensibility, processability, stabilized fermentation and gas retention of the dough. Furthermore, consumer demand for prepared foods, including bakery foods like bread, has increased considerably, and these consumer demands simultaneously create pressures for increased production among bakery food manufacturers. As the popularity of bakery products increases and the demand for innovative products rises for consumers in the region, the growth of the Middle East and Africa Bread Improvers market is progressing positively. Increased R&D investment is expected to positively improve the growth of the Middle East and Africa Bread Improvers market over the outlook period.
Government public foods and strict regulatory standards related to the use of chemicals in bakery products will hinder the Middle East and Africa Bread Improvers market growth to some extent during the outlook period. There is growing concern about strict government regulations and policies on the preservation and food safety of bakery products, which are expected to hamper the growth of the Middle East and Africa Bread Improvers market during the forecast period.
The emulsion ingredient is expected to dominate the market during the forecast period. Emulsifiers are used in the manufacture of bakery products to reduce the fat content in bakery products. Some emulsifiers used in the production of bread improvers are DATEM, diglycerides, lecithin, and monoglycerides. Emulsifiers are available at low cost.
The demand for Middle East and Africa Bread Improvers increases significantly as the need for various types of bread increases. Bread is a world-famous food and the market has matured in many areas. Manufacturers offer fortified and flavored bread for these mature markets.
Of these, the inorganic bread improver segment led the market with the highest revenue share in 2023. Inorganic bread improvers are inexpensive for mass production and are widely adopted by manufacturers. However, the organic bread improvement sector is expected to grow significantly during the forecast period. This is mainly due to an increase in consumer health awareness.
Depending on the form, the Middle East and Africa Bread Improvers market is divided into powder, liquid, granular and paste. Among them, the powder division led the market with the highest sales share in 2023. Bread powder improvers promote efficient and trouble-free production of yeast-rich bakery products.
Geographically, the Middle East and Africa are classified into the UAE, Israel, Saudi Arabia, Nigeria, South Africa, Egypt, Iran, and Algeria. Among countries, South Africa is expected to continue to be the UAE's main market in terms of vinegar consumption. Saudi Arabia is expected to represent a market that favors bread improvers in terms of consumption. In this region, South Africa is expected to hold a significant value during the forecast period. Bread improvers Consumers experience peace of mind experiencing the taste and flavor of yeast-based bread as it expands, bypassing the difficult feeding process involved in the breadmaking process from the Middle East and Africa Bread Improvers market.
Companies playing a notable role in the Middle East and Africa bread improvers market include Pfahnl Backmittel GmbH, Watson Inc., Pillsbury Company LLC, Lesaffre SA, Archer Daniels Midland Company, Associated British Foods Plc, Puratos Ltd, Allied Pinnacle Pty Ltd, Laucke Flour Mills and King Arthur Flour Company Inc.
This report on the Middle East and Africa Bread Improvers market is segmented based on ingredients, type, application, form, and country.
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