The bakery ingredients market size in the Middle East and Africa was valued at USD 0.71 billion in 2023. This regional market is further estimated to be worth USD 0.73 billion in 2024 and USD 0.95 billion by 2032, exhibiting a CAGR of 3.33% from 2024 to 2032.
Baking ingredients like baking powder, sugar, baking soda, honey, flavor enhancers, and color additives are used in bakery goods to enhance product quality and to reduce time and longevity. For example, bread-making yeast is an essential ingredient that emits a gas, which should be stored inside the dough for excellent results.
The MEA market is mainly driven by the increased number of people who consume bakery products on a daily basis. The market is also driven by the region's urbanization and emerging economies. The competition of ingredients among themselves, for example, the use of use enzymes, will limit the use of emulsifiers during the baking process, so this self-competition makes the market a bit unpredictable and therefore hampers the growth of the Middle East and African bakery Ingredients Market.
The research of the Middle East and Africa Bakery Ingredients market takes place in two phases, namely secondary research, the first phase of the research process is extensive secondary research and identification of the related intelligence. Secondary data is compiled from various sources. Extensive secondary research helps generate hypotheses and identify critical areas of interest that are investigated through primary research. Primary Research entails conducting hundreds of primary interviews with industry participants and commentators in order to validate the data points obtained from secondary research and to fill the data gaps. A primary interview provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook, etc. It also helps in deciding the scope and deliverables of the study in terms of the requirements of the market. Primary research involves e-mail interactions, telephonic interviews, and face-to-face interviews for each market, category, segment, and sub-segment across geographies.
Out of these, Food Colors and Flavors is both the largest and the fastest-growing segment, registering a market share of over 25% in 2023. This part is expected to expand at a CAGR of 7.3% during the forecast period due to the demand for food products that appear and smell good.
Out of these, the Cakes and Pastries segment holds the majority of the market share with over 20%. Many restaurants and coffee shops nowadays offer Cakes and Pastries as deserts for the sweet and pleasant ending experience. Bread is growing at a considerable CAGR of 7.2%, which can be attributed to interest in bread and other Western food products in middle-class families in Middle Eastern and African countries.
Out of these, the Middle East segment held the majority of the market share in 2019, with over 65%, which is due to the economic boom that increased disposable income and, therefore, helped with the rise in the number of people who are buying bakery products in the region.
Cargill Inc., Kerry Group, Associated British Foods, DSM, DuPont Dawn Foods Ltd, Taura Natural Ingredients Limited, Muntons PLC, Corbion N.V, and British Bakels Limited are some of the notable players in the Middle East and Africa bakery ingredients market.
Major Players in the MEA bakery ingredients market include Cargill, a market giant that, in January 2018, invested in the Middle East for the first time with a partnership with Aramco, a regional market player. This investment is formed to facilitate meeting the growing demands of the region’s food needs.
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