Middle East & Africa Herbal Medicine Market

Middle East and Africa Herbal Medicine Market Size (2024-2032)

The size of the Middle East and Africa herbal medicine market was worth USD 5,890 million in 2023. The market is anticipated to grow at a CAGR of 22.5% from 2024 to 2032 and be worth USD 36,588 million by 2032 from USD 7,215 million in 2024.

MARKET SCENARIO

Dietary supplements are an emerging market in the Middle East and Africa region driven by growing health awareness, growing self-medication, expanding distribution networks, and the arrival of new brands. This is becoming more and more common as improvements in testing and quality control and advances in clinical research show the value of herbal medicine in the treatment and prevention of disease.

The dietary supplement market has flourished in the region as the sports nutrition market has become more mainstream, driven by the use of protein for sports and weight management. In addition, consumers are increasingly familiar with probiotics and their potential benefits, which has led to the emergence of innovative probiotic products in various delivery formats, from gummy candies to functional foods.

Moreover, increased consumer awareness of preventive healthcare is helping in the growth of the food supplements market in the Middle East & Africa.

The Middle East and Africa region has seen a moderate increase in consumer health products in recent years and is expected to continue similarly and grow further. The increase in consumer health products indicates that people are more concerned about their well-being by providing adequate nutrition to their bodies. In addition, most consumers in the region are looking for products that boost immunity, such as reducing the risk of a cold or the flu.

As epidemics are widespread in Africa, people are gradually adopting preventive health care measures in terms of dietary supplements. Additionally, manufacturers in the region constantly embrace open innovation to gain cost leadership and fixed suppliers from the early stages of development. Therefore, the aforementioned factors are expected to accelerate the growth rate of the market.

Poor standardization of herbal medicines is expected to hamper the expansion of the herbal medicine market during the projection period. In addition, the manufacture of herbal medicines is an expensive process; therefore, the herbal medicines available in the market have a high cost, which is responsible for the slow growth of the Middle East and Africa herbal medicine market.

Impact of COVID-19 on the Middle East and Africa Herbal Medicine Market

The COVID-19 outbreak has positively impacted the herbal medicine market in the Middle East and Africa due to the increasing demand for herbal medicines to boost immunity. However, herbal pharmaceuticals in the region mainly depend on India and China for the raw materials needed to manufacture drugs, which has had a negative impact on the herbal medicine market due to the travel ban in Asian regions.

Herbal medicine has gained traction in the COVID-19 era due to its chemical-free nature. Herbal remedies are the most common treatment for various illnesses.

SEGMENTAL ANALYSIS

Middle East and Africa Herbal Medicine Market Analysis By Type

• Herbal Functional Foods
• Herbal Dietary Supplements
• Herbal Beauty Products
• Herbal Pharmaceuticals

Middle East and Africa Herbal Medicine Market Analysis By Source

• Roots and barks
• Fruits
• Whole plants
• Leaves
• Others

Middle East and Africa Herbal Medicine Market Analysis By Form

• Tablets
• Capsules
• Extracts
• Syrups
• Powders
• Others

GEOGRAPHICAL ANALYSIS

• KSA
• UAE
• Israel
• rest of GCC countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• rest of MEA

Geographically, the United Arab Emirates and South Africa are two countries in the region that are expected to regain the trend faster than other countries in the region. In addition, the significant growth of probiotics and preventative drugs in the major countries of the Middle East and Africa is an indication of the growth of the herbal drugs market in the region.

Saudi Arabia is expected to gain the second largest market share in the Middle East and Africa region during the forecast period due to the increase in chronic disease cases among the expanding multicultural population.

India is a world-famous center for herbal medicines due to the practice of the Ayurveda system since the Vedic era. Countries like Oman, Qatar, Kuwait, etc., have good distribution routes closer to India and China. Besides, increasing investments and implementing supportive policies to increase awareness of alternative medicine therapy help boost the market growth rate during the forecast period.

KEY MARKET PLAYERS

A few of the leading companies in the MEA herbal medicine market analyzed in this report are TSUMURA & CO., Dr. Willmar Schwabe India Pvt. Ltd., Blackmores Limited, NATURE’S ANSWER, Arkopharma, Arizona Natural Products, Bio-Botanica Inc., Herbal Africa, Sidomuncul, and Nature Herbs.