Mens Grooming Products Market

Global Men's Grooming Products Market Size (2024 to 2032)

The global men's grooming products market is estimated to reach USD 423.61 billion by 2032 from USD 221.54 billion in 2024, growing at a CAGR of 8.44% from 2024 to 2032.

Current Scenario of the Global Men’s Grooming Products Market

The global market for grooming products for men is expected to grow exponentially in the coming years.

Personal care is the way to clean and maintain parts of our bodies. The idea of ​​grooming is not only about hygiene but also about making a positive impression. For men, both teenagers and adults focus on personal beauty. For the grooming of men, from hair care to shaving and skincare, the product range is extensive. The market for beauty products for men has high potential because the body demands regular attention in relatively short intervals of time.

MARKET DRIVERS

The major factor that promotes the growth of the men’s grooming products market is the growing awareness of beauty among men and the rising demand for toiletries for men other than shaving products.

The rise in disposable income has augmented the demand for grooming products for men. As the e-commerce market grew, the prospects gained more knowledge about the variety of cleaning products available in the market, increasing the demand for specific products based on specifications. In addition, the need for fragrance, which includes deodorants and perfumes, grows over time and contributes to an increase in the overall demand for beauty products for men. For shaving care products, as the trend of facial and beard hair increases, the shaving care segment is expected to grow swiftly in the coming years. 

With more and more innovations in the market of beauty products for men, such as hairspray, hair perfumes, and beard waxes, the growth potential of each sector is high. Hunger, which has a high disposable income and climbs the corporate ladder, redefines the need for the preparation of men and in the process, has created an attractive market for companies that deal with products for men. The men's toiletries market is one of the fastest-growing businesses in the consumer brand space. Market growth is supported by a greater awareness of men's overall body care and the growing influence of social trends.

MARKET RESTRAINTS

However, strict regulations on increasing composition and consumer preference for organic products and natural ingredients are likely to play an essential role in limiting market growth in the coming years.

REPORT COVERAGE

DETAILED SEGMENTATION OF THE GLOBAL MEN’S GROOMING PRODUCTS MARKET INCLUDED IN THIS REPORT

This research report on the global men’s grooming products market has been segmented and sub-segmented into the following categories.

By Type of Product

• Hair Care Products
• Skin Care Products
• Shave Care Products
• Fragrances
• Others

With the recent trend of long beards, shaving care products are likely to witness a spike in their demand for some time in the future.

By Price Range

• Low
• Intermediate
• Premium Ranges

By Distribution Channel

• Electronic Commerce
• Supermarkets
• Independent Retailers
• Pharmacies
• Beauty Salons.

Supermarkets and retailers account for a significant portion of the world marketplace, however, this tends to change with the increasing digitization and purchases through online stores.

REGIONAL ANALYSIS

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa  

Europe's men's grooming products market became the most extensive global market in 2023 as demand for skin and hair care products for men increased.

Focusing on maintaining a youthful and expressive appearance is a vital driver of the European market. Young consumers are using items such as deodorants, powders, perfumes, and body lotions to improve the appearance and appeal of their peer group. 

The Asia-Pacific men's grooming products market is the fastest-growing regional market, with an average annual growth rate of 8.1% during the forecast period due to the prosperity of the e-commerce industry and the increase in consumer disposable income. Men regularly use body shaving products and cosmetics to improve their skin, promoting the growth of the APAC market.

KEY MARKET PLAYERS

Edge Well Personal Care Co, Procter and Gamble, Coty Inc., L'Oreal Group, Energizer Holdings, Johnson & Johnson and Beiersdorf AG are some of the major companies in the global men’s grooming products market. Emami is the first company to launch the cream and equity of Indian men. Nykaa wants to be a pioneer in the $ 1 billion men's beauty market in India through a male-only portal called Nykaa Man. The male category is one of the fastest-growing categories on Nykaa's main platform and is likely to contribute 10% of the company's total revenue.