Meat Snacks Market

Global Meat Snacks Market Size (2024 to 2032)

The size of the global meat snacks market is expected to be worth USD 8.24 billion in 2024 and grow at a CAGR of 5.5% from 2024 to 2032 to achieve USD 12.65 billion by 2032. Meat snacks have become popular due to the demand for available high-protein snack products.

Meat snacks are food products made from processed meat along with other ingredients. More excellent specific flavor, nutrition and shelf life are the main focus these days for the making of these snacks. Processing includes soaking the meat in solution and drying it for some time. Meat snacks are available in dried meat, sticks, sausages, and other types sold in convenience stores, supermarkets, hypermarkets, online retailers, etc. This product is often available in a variety of flavors, depending on the taste of the consumer. The surge in disposable income of consumers in emerging nations is a significant driving force for market growth.

MARKET DRIVERS

The increasing demand for healthy snacks that taste familiar and are suitable for daily consumption is expected to drive market growth.

Meat snacks are a healthier alternative to the regular snack products that are available. The awareness among consumers regarding the nutritional ingredients that are being added to the snack products and the rigorous branding efforts by leading manufacturers of meat snacks are increasing the popularity of these products worldwide. The increasing emphasis on high levels of protein intake among millennial generations is assumed to be a major driving force for increased demand. Progress in R&D activities for developing new flavors that are extracted from natural ingredients is supposed to promote demand for these products in the coming days. The market is presumed to be boosted by introducing new fragrances without including fresh ingredients.

Unstable prices for raw materials, such as beef, pork, and poultry, challenge manufacturers of products that influence their purchasing decisions. The rapid development of new products can lead to many products, which can give consumers too many options. As competition grows fierce, manufacturers must ensure product positioning and innovative marketing strategies to maintain the industry's competitive edge. Sales channels play a vital role in the industrial supply chain, where meat snacks are mass-produced items. Product demand is usually high due to easy access, which is the main differentiator for manufacturers. The global meat snack market is expected to be heavily influenced by the increased use of social media. This scenario in the meat snack market is due to a change in consumer awareness that accompanies the widespread use of smart technology.

Consumer buying patterns may be associated with increased promotion and marketing of new and innovative meat products on online social media platforms in most eye-catching ads. These new products are packaged and advertised in the most attractive way to appeal to the younger generation, who are the most enthusiastic whenever they try new products. Also, these snacks are alleged to be natural and healthy with the addition of protein and omega-3s, which is anticipated to increase sales of meat snack products in the global market. Consumers recognize safe and healthy premiums and premium products produced in a safe environment with the least potential for fraud or food congestion. In regions like MEA, Latin America and the Asia Pacific, sales of meat products are increasing due to premium features.

Additionally, sales are rising due to the convenience of meat snack products. The convenient packaging of meat snacks packed in small envelopes is associated with the growth of sales of meat snacks worldwide. Due to competitive work and social life, most people lead an accelerated lifestyle and prefer ready-to-eat products that are very convenient in nature. As a result, manufacturers are launching products with the highest expected comfort to lead the global meat snack market. According to consumer psychological analysis, health and wellness are key factors that consumers should consider when purchasing food. In addition to health and wellness, flavor and taste are also important factors influencing the sale of meat snacks. Herbs and ethnic characteristics are the most preferred flavors on the market.

MARKET RESTRAINTS

Internal studies have been conducted to assess global economic conditions and other economic indicators and their current impact to predict information on each effect on the market historically and in future scenarios.

REPORT COVERAGE

REGIONAL ANALYSIS

North America dominated the meat snacks market and held the largest share of the global market in 2023. The increase in snack consumption, the rise in demand for prepared foods, and the increase in national and international manufacturers have boosted growth in market value sales in the region. In 2018, American families spent an average of $ 25.81 per year on meat snacks. Products like jerky, meat sticks and popcorn are very popular in this area. As the demand for the meat snack market increases, manufacturers come up with strategies to improve customer-delivered product delivery. Therefore, in recent years, the free form of meat snacks has maintained a high level of traction among customers.

KEY PLAYERS IN THE GLOBAL MEAT SNACKS MARKET

Jack Link’s, Conagra Foods, Meat Snacks Group, Hormel Foods, King Elite Snacks, Marfood USA, and Tyson Foods are some of the major companies in the global meat snacks market.

RECENT HAPPENINGS IN THE MARKET

• In July 2017, Hormel® Natural Choice® cold meat manufacturers announced four novel natural cold cuts, which include cheddar or pepper jack cheese, along with dark chocolate candy.
• In May 2017, Paleo Friendly Meat Stick is Country Archer Jerky's latest product innovation. They range from 100% adequately fed and finished beef and turkey without antibiotics or additional hormones.
• In April 2017, Conagra Brands, Inc. (NYSE: CAG) announced the acquisition of the protein-based snack business by Duke's® meat snack maker Thanasi Foods LLC and seed maker BIGS® BIGS LLC.
• In September 2016, Bell acquired Geiser AG, a specialty food service provider. The acquisition was made to establish the former's influence on the restaurant's distribution channel.

DETAILED SEGMENTATION OF GLOBAL Meat Snacks Market INCLUDED IN THIS REPORT   

This research report on the global meat snacks market has been segmented and sub-segmented based on product, meat type, flavors, distribution channel & region.  

By Product

• Jerky         
• Meat Sticks            
• Pickled Sausages 
• Ham Sausages      
• Pickled Poultry Meat

By Meat Type

• Poultry     
• Beef          
• Pork          
• Others  

By Flavours

• Original    
• Peppered
• Teriyaki    
• Smoked   
• Others     

By Distribution Channel

• Convenience Stores           
• Supermarket & Hypermarkets      
• Grocery Stores     
• Restaurants           
• Others     

By Region

• North America
• Europe
• Asia and Pacific
• Latin America
• Middle East and Africa