The Middle East and Africa Wafer Biscuits market is expected to grow from USD 5.82 billion in 2024 to USD 6.28 billion in 2029, with a CAGR of 1.56% between 2024 and 2029.
Wafer biscuits are crisp and thin usually filled with cream. They are gaining immense popularity. They are also used in the preparation of ice cream sandwiches. An ever-increasing demand for convenience food along with a rise in disposable income is driving the growth of the wafer market. They have a widespread application including the manufacture of ice creams and chocolate bars, which add to the market growth. Health concerns pose a major threat to the market, especially in developed countries. As a result, manufacturers are developing new healthier varieties to attract the health-conscious population. Heavy competition, coupled with a rise in the number of alternative products, restrains the growth of this market.
Key Players In the Middle East And Africa Wafer Biscuits Market are Nestle SA, Mars, Mondelez International, United Biscuits, Hershey Food Corp, Antonelli Bros, Artisan Biscuits, Bolero, Dukes, Kellogg, Lago Group.
Frequently Asked Questions
Common types of wafer biscuits consumed in the region include chocolate-coated wafer bars, vanilla cream-filled wafer rolls, strawberry-flavored wafer sticks, hazelnut wafer sandwiches, and assorted wafer assortments.
Factors driving the market include changing consumer lifestyles, increasing demand for convenient and on-the-go snacks, rising popularity of indulgent and sweet treats, availability of a wide variety of flavors and packaging options, and marketing efforts by manufacturers.
Consumption patterns vary across countries and regions in the Middle East and Africa. Wafer biscuits are consumed as snacks, treats, and desserts, often enjoyed with tea, coffee, or other beverages. They are popular among children and adults alike.
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