Middle East And Africa Prenatal Vitamins Supplements Market

Middle East and Africa Prenatal Vitamins Supplements Market Size (2024 to 2029)

The Middle East and Africa Prenatal Vitamins Supplements market size is expected to be worth USD 48.91 million in 2024 and USD 70.74 million by 2029, growing at a CAGR of approximately 7.66% during the forecast period.

MARKET OVERVIEW

The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market.

Prenatal vitamin supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.

This research report on the MEA Prenatal Vitamins Supplements market has been segmented and sub-segmented into the following categories.

Middle East and Africa Prenatal Vitamins Supplements Market By Type

• Folic Acid
• Iron
• Calcium
• Essential Fatty Acids

Folic acid supplements held the largest share of this market segment

Folic acid is often advised in the early stages of the pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players. 

Middle East and Africa Prenatal Vitamins Supplements Market By Sales Channels

• Retail Sales
• Direct Selling
• Online Sales

Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to consumers.

Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at a steady rate during the forecast period.

Middle East and Africa Prenatal Vitamins Supplements Market By Country

• UAE
• Israel
• KSA
• South Africa
• Egypt

On the basis of geography, the market is analyzed under various regions namely the Middle East and Africa. The region will witness growth due to the growing number of consumers of these supplements, thanks to factors such as increasing awareness among the upper-middle-income segment, a large pool of the target population in the region, existing populous countries, and continuous economic development.

KEY MARKET PLAYERS

Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab are some of the notable companies in the Middle East and Africa Prenatal Vitamins Supplements market.