Middle East and Africa Kombucha Market size is expected to be worth USD 147.92 million in 2024 and is estimated to be growing at a CAGR of 25.3%, to reach USD 456.86 million by 2029.
Kombucha is a beneficial beverage prepared by fermenting tea with microbes. Kombucha, also referred to as tea mushroom is a type of fermented, slightly effervescent black or green tea drink that is intended as a functional beverages for their health benefits. Kombucha is made by fermenting the team using a symbiotic colony of bacteria and yeast (SCOBY). Kombucha has been promoted with claims that it can treat a wide variety of human illnesses, including AIDS, cancer, cardiovascular diseases, and diabetes. Primary factors accounted for driving the market are the high prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages, and rising disposable income. However, factors like storage problems, adverse effects caused by contaminated Kombucha, and stringent regulations are the factors restricting the growth of the Kombucha Market.
The Middle East is also expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Kombucha and growing adoption rate. Yeast fermented Kombucha holds the major share in the market due to its cost advantage and ease of handling while bacterial Kombucha is expected to grow at a higher CAGR due to its increasing adoption and applications.
Key Players In the Middle East And Africa Kombucha Market are Millennium Products, Inc, Reed’s, Inc, The Hain Celestial Group, Revive Kombucha, Kosmic Kombucha, Cell - Nique Corporation, Buchi Kombucha, GT's Kombucha, Townshend’s Tea Company, The Humm Kombucha Llc, Red Bull Gmbh, Makana Beverages Inc, Nesalla Kombucha, Live Soda Kombucha, Kombucha Wonder Drink
Frequently Asked Questions
Factors driving the growth of the Middle East and Africa Kombucha Market include increasing consumer interest in natural and functional beverages, growing awareness of the health benefits of probiotics, and rising demand for alternatives to sugary soft drinks.
Kombucha is believed to offer several health benefits due to its probiotic content, which may promote gut health and digestion, boost the immune system, and improve overall well-being. However, more research is needed to fully understand its effects.
Key challenges faced by the Middle East and Africa Kombucha Market include limited awareness and understanding of Kombucha among consumers, regulatory hurdles related to fermentation and labeling, and competition from other functional beverages.
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