MEA Hand Sanitizer Market

The Middle East & Africa Hand Sanitizer Market is likely to expand with a compound annual growth rate (CAGR) of 2.5% during the outlook period of 2020-2025.

In general, Hand sanitizer is used to curb the spread of viral infection through the hand, as it is an antiseptic solution that can used in the place of tradition soaps and water.

DRIVERS

One of the major driving factors that helps the growth of the Middle East & Africa Hand Sanitizer market is the increasing awareness regarding personal hygiene and healthcare, along with the outbreak of COVID-19 recently around the world. Increasing adoption of hand sanitizers in the Middle East & Africa region is another major supporting factor of the local market.

Increasing domestic manufacturing, burgeoning population, announcement from World Health Organization to use alcohol-based hand sanitizer to fight against corona virus and other aspects are also some of the prominent growth factors supporting the Hand Sanitizer market in the Middle East & Africa.

CHALLENGES

Health hazards associated with chemical ingredients, along with the availability of cheap and duplicate products is one of the critical factors impeding the developments in the Middle East & Africa Hand Sanitizer market.

SEGMENTATION ANALYSIS

The Middle East & Africa Hand Sanitizer market is segmented on the basis of product, on the basis of distribution channel, on the basis of end use and on the basis of geography.

Based on End-use, the Hand Sanitizer market in Middle East & Africa region is segmented into restaurants, schools, hospitals, household purposes and other end use applications.

Based on Product, the Middle East & Africa Hand Sanitizer market is segregated as gel, foam, spray and others. The gel-based products accounted for the dominant portion of the market as they are easily available in the local market, and it requires less time to eradicate the germs effectively than other segments. Among others, the foam-based segment is estimated to emerge as a considerable option as they can cling to hands while applying and are smaller compared to other variants, offering more comfort to the consumers.

Based on Distribution Channel, the market for Hand Sanitizers in the Middle East & Africa is divided into online store, departmental store, pharmacy store and others. Among these, the departmental store segment registered the prominent share of the local market since most of the customers prefer to purchase products under one roof, and these stores provide attractive discounts to the customers that will further boost the sales.

REGIONAL ANALYSIS

In Middle East & Africa, the market for hand sanitizers is expected to increase at an impeccable growth with increasing awareness regarding personal healthcare coupled with the increasing usage of sanitizers across the commercial and residential end-users, especially with more number of cases recording in Saudi Arabia. This is likely to promotes the expansion of the hand sanitizers market in the Middle East & Africa in the coming days.

KEY MARKET PLAYERS

Some of the key players of Hand Sanitizer market are Reckitt Benckiser group Plc, Procter and Gamble, The Himalaya Drug Company, Best Sanitizers Inc, Kutol, GOJO Industries Inc, Vi- Jon, Chattern Inc, Unilever, Henkel AG and Company.

Covid-19 impact on Middle East & Africa Hand Sanitizer Market:

Coronavirus pandemic has influenced the business by impacting the manufacturing process, creating disturbances in supply chain and resulting in financial crisis. Various sectors like restaurants, manufacturing units, flights, traveling have impacted badly due to COVID-19 and so many sectors are forced to halt their services. The government authorities have already lifted the lockdown in most of the countries and gave permission for the companies to start their businesses with strict rules and regulations.

The Middle East & Africa Hand Sanitizer market has registered a hike in the hand sanitizer market amid the coronavirus pandemic as there is a surge in the awareness regarding hygiene with the continuous announcement around the world. Also, increasing number of cases in the region like Saudi Arabia supported the increased usage of hand sanitizers in the Middle East & Africa. As per the analysis, industry experts are predicting that the market will increase much further with increasing of COVID-19 cases across region, as well as increasing initiatives by the government for promoting the hygiene levels of its people.