As per our analysis report, the Middle East and Africa Gum Market is expected to reach USD 3.74 billion by 2032 from USD 2.57 billion in 2024, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.
Chewing gum is a soft, cohesive food substance that is intended to be chewed without being swallowed and it is made of a gum base, sweeteners, softeners/plasticizers and a hard coating of powdered polyol. It is available in many flavours and colours. Sugar-free gum sweetened with xylitol has been shown to reduce cavities and plaque. Factors contributing to the growth of the market include increasing purchase of socially approved products regarding dental benefits and increasing consumer inclination towards impulse purchases. However, factors like environmental concerns and disposable problems related to masticated gum are hindering the growth of the market. Also, innovative flavour offerings and the increasing popularity of natural gum products are expected to boost the market.
BMiddle East holds the major share in the market due to the presence of market leaders as well as a large population of Gum consuming individuals. The Middle East is also the fastest growing region due to increasing demand and product innovation and increasing disposable income. Sugared Gums are holding the major market share while sugar-free gums are expected to grow the fastest due to increasing dental concerns and the increasing popularity for functional gums. Bubble Gums and Chewing gums are holding the major market share due to their popularity among children, increasing disposable income and increasing use for casual chewing.
Mondeléz International Inc, Kraft Foods Inc., Mars Inc., Wrigley’s, Perfetti, Howell Foods, Hershey, Think Gum, Zapp Gum, ZOFT Gum, Super Mouth are some of the notable companies in the Middle East and Africa Gum market.
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