The size of the Facial Treatment market in the Middle East and Africa was around USD 19.77 million in 2023. It is expected to grow at a CAGR of 6.2% to reach USD 26.71 million by 2028. It captures 2% of the global market.
The Middle East and Africa market for facial treatment is expected to increase steadily in the next few years due to several factors, including rising disposable income and a rising inclination to spend more significant amounts on cosmetic treatments. Furthermore, increased awareness of face treatment among females is one of the primary factors driving the market's growth. In addition, over the projected period, the market will be driven by health concerns and strong demand for certain advanced cosmetic products.
Additionally, rising demand from working women in recent years and an increase in the number of beauty and dermatological clinics with better infrastructure are expected to support growth. Because of the importance of these treatments among customers, manufacturers have moved their focus to facial beauty products. People have been observed utilizing facial care products since they were quite young to delay the indications of aging. This has boosted the market's availability of diversified products to meet a wide range of consumer needs, enhancing the facial treatment market's growth. Increasing public-private collaborations, changing disease conditions, rising government support, and expanding R&D activities are expected to give key participants in the facial treatment market a good opportunity.
Poor reimbursement rules, competitive pricing and prices, and a scarcity of experienced specialists to undertake facial care operations restrict the market's growth. Furthermore, the market is becoming unstructured due to the development of pirated products. Due to a shortage of trained specialists and documented evidence of clinical effectiveness of different facial treatment methods, the facial treatment market's growth is significantly impeded. The COVID-19 pandemic has resulted in trade restrictions, travel prohibitions, the closing of beauty salons, and lockdown regulations to prevent the spread of the fatal virus. In addition, facial therapy frequently has a slew of undesirable side effects, limiting the Middle East and Africa market growth in the near future.
This research report on the MEA facial treatment market has been segmented and sub-segmented into the following categories:
By Product Type:
By End User:
By Country:
Because of widespread poverty and many people living on less than $2 per day, the Middle East and Africa Facial treatment market is still in its infancy. However, these markets are predicted to increase exponentially, with even low-income Africans trying to maximize their spending to improve their appearance. Due to increased disposable income and a desire to spend more on looks, these brands rapidly enter developing countries such as Nigeria, Kenya, and others. Men's perceptions of spending on fashion and grooming have shifted as they grow more image concerns, and they now place a more significant value on looking well. Changes in beauty perceptions have been observed in the United Arab Emirates, with a more holistic approach adopted. Many mass companies in Israel have developed various new products in line with current trends, keeping up with the innovations presented by premium brands.
KEY MARKET PLAYERS:
Companies playing a significant role in the MEA facial treatment market profiled in this report are Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d.
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